Tag Archives: Harness

5 Tweaks to Harness Business Purpose Through the Pandemic Fog

Patty Tucker August 18, 2020 Whether barely making payroll or busting at the seams with new demand (lucky you), business leaders are all surviving in a constant state of change and the fog of the unknown. Through the pandemic fog, all businesses need to motivate employees, attract customers, and communicate how and why they’re making … Continue reading 5 Tweaks to Harness Business Purpose Through the Pandemic Fog

How to Harness Your Company’s Emotional Energy

Claudette Rowley — March 28, 2019 Follow @RowleyClaudette — March 28, 2019 As HR professionals, engaging in dialogue that creates trust and connection, building great cultures, and bringing out the brilliance in people are top among our chief aims. To do so effectively, however, requires harnessing the emotional energy of an organization’s culture. When I … Continue reading How to Harness Your Company’s Emotional Energy

How to harness the power of Facebook Local Pages to drive in-store sales

Facebook’s 1.74 billion monthly active mobile users aren’t just ‘liking’ photos of their friends and family; they’re using it to discover where to eat, shop and travel. Contributor Tom Kuhr explains the importance of knowing how to use Local Pages to your advantage. Tom Kuhr on March 21, 2017   Your brand might be doing … Continue reading How to harness the power of Facebook Local Pages to drive in-store sales

Harness Social Capital to Optimize Business Performance

Angela Hausman, PhD — January 11, 2017 Follow @MarketingLetter— January 11, 2017 Image courtesy of Socialize Yourself Cheers had the right idea to harness social capital to drive business performance. Those regulars, Norm, Lilith, Frazier, and the rest, counted on the Cheers staff to now only “know their name”, but to care about them as … Continue reading Harness Social Capital to Optimize Business Performance

Brands Should Follow These 9 Tips To Harness Facebook Live

Adam Frankel — December 17, 2016 Follow @FrankelInteract— December 17, 2016 Earlier this year, Facebook introduced a new feature called Live. It allows Facebook users to connect to their followers in real-time via video. Click here to know more about this feature. Live is a powerful marketing tool. Candace Payne’s Chewbacca Mask video, created on … Continue reading Brands Should Follow These 9 Tips To Harness Facebook Live