Tag Archives: Guidelines

What Is Website Accessibility? 13 Guidelines You Need to Know

Jeff Previte — April 1, 2020 Building a website is easier now than ever before. Many companies turn to drag and drop solutions, or they find awesome templates in the content management system (CMS) platform they’re using. But once the site is up and running, it’s not enough to just go about creating content and … Continue reading What Is Website Accessibility? 13 Guidelines You Need to Know →

IT Consultant PPC Campaign Guidelines

IT Business

Veronica Green-Gott — October 11, 2019 Tools are only useful if they’re used well. If you can’t aim appropriately and hit the nail on the head, your hammer will probably be more destructive than helpful. Pay-per-click campaigns are similar. If your IT consultant PPC campaign has a poor strategy, lackluster execution, and is otherwise subpar, … Continue reading IT Consultant PPC Campaign Guidelines →

The Video Branding Guidelines You Need to Follow

Video Tools

Ana Gotter — September 10, 2019 Follow @ana_gotter — September 10, 2019 Think fast: you’re going to create a branded video. What will it be about? What do you want it to accomplish? Who will be featured in it, and what niche in your audience are you hoping will see it? When faced with these … Continue reading The Video Branding Guidelines You Need to Follow →

Top SEO Guidelines: How to Improve Google Search Rankings

SEO Strategy

Freddy Muriuki — September 5, 2019 Follow @vistamediainc — September 5, 2019 SEO (short for search engine optimization) is the proverbial beast barring your way to online success. Or at least that’s how many beginners think of SEO. You know, the beast that lies in wait to devour your efforts, ensuring you don’t reach your … Continue reading Top SEO Guidelines: How to Improve Google Search Rankings →

Google Simplifies Publisher Content Guidelines To Reduce Conflicts

Content Optimization

Google Simplifies Publisher Content Guidelines To Reduce Conflicts by Laurie Sullivan @lauriesullivan, August 28, 2019 Google will standardize the way it presents content policies to publishers in an effort to simplify how it communicates its restrictions and processes. Information seems easy to access, but sometimes communicating the details of rules, regulations, terms and conditions is … Continue reading Google Simplifies Publisher Content Guidelines To Reduce Conflicts →

YMYL and EAT Guidelines: How Marketers Can Prove Their SEO Authority to Google

Google Algorithm

Kayla Hammersmith — August 1, 2019 — August 1, 2019 Way back in the year 2013, Google first introduced the concept of YMYL. No, this wasn’t their attempt at crafting a hip acronym like YOLO. Google coined YMYL to categorize a certain type of website. YMYL, or “Your Money Your Life,” refers to websites that … Continue reading YMYL and EAT Guidelines: How Marketers Can Prove Their SEO Authority to Google →

7 Guidelines for Creating a High-Performing Lead Generation Team

Teamwork Skills

Aaron Biefeni — May 28, 2019 — May 28, 2019 As a manager, your results depend on your team’s ability to perform to their full potential. You can enable them with processes and high-tech tools, but to eke out the best performance day-in and day-out you need to focus on engaging your team in their … Continue reading 7 Guidelines for Creating a High-Performing Lead Generation Team →

Guidelines in Scrum

Project Management

Piyush Rahate — December 31, 2018 — December 31, 2018 A few days back I did a Scrum Tapas Video explaining what are few of the rules within Scrum. Besides these rules, there are also certain guidelines which help the Scrum Teams to make the best possible use of Scrum framework to create maximum Business … Continue reading Guidelines in Scrum →

Planning to Start a New Business in 2019? Follow These 5 Guidelines

Business Startup

Joydeep Bhattacharya — December 31, 2018 Follow @seoforu — December 31, 2018 Becoming an entrepreneur is not easy, but you can certainly make a lot of progress in your niche if you know the right tactics to scale up your business. Entrepreneurship is hard because you need to manage a lot of functions like management, … Continue reading Planning to Start a New Business in 2019? Follow These 5 Guidelines →

Facebook Ad Guidelines Cheat Sheet

Facebook Advertisement

Marc Schenker — August 25, 2018 — August 25, 2018 Facebook ads are one of the most cost-effective ways to get attention on your brand these days. Not only are they affordable, but the potential reach is huge. Unfortunately, though, not many small businesses are getting the most from their Facebook ads! A survey released … Continue reading Facebook Ad Guidelines Cheat Sheet →