Podcasts Get Measurement Guidelines From IAB Tech Lab by Laurie Sullivan , Staff Writer, July 21, 2026 IAB Tech Lab, the standards arm of the Interactive Advertising Bureau, has announced new rules to ensure that totals for podcast listeners and advertising numbers from downloads and clicks are calculated accurately. Podcasts rely heavily on the ability … Continue reading Podcasts Get Measurement Guidelines From IAB Tech Lab
The IAB and MRC have released guidelines for measuring AR ad campaigns, opening them for public comment. Kim Davis on February 8, 2024 The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines should help marketers and … Continue reading IAB, MRC release augmented reality measurement guidelines
By David Roberts November 10, 2023 Leading a company is always a dynamic task—especially with changing employee expectations—but there are core lessons that always hold true. Even experienced leaders must continually assess how their behavior influences their teams. If C-suite executives want to inspire their teams, they need to frequently review their leadership style … Continue reading Mastering leadership: 3 key guidelines for every CEO
Advertisers say they’ll increase RMN investment but they want standardization, a new study from the IAB finds. Chris Wood on September 14, 2023 The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be open for public comment through October 13. The guidelines will be welcomed by … Continue reading IAB releases new guidelines as retail media networks mature
Google refutes claims it violated its own guidelines and misled advertisers Kris Holt @krisholt Google has denied “extremely inaccurate claims” that it may have violated its own rules and misled advertisers over ad viewership on third-party websites. Through the Google Video Partner (GVP) network and TrueView (an ad product that’s also used on … Continue reading Google refutes claims it violated its own guidelines and misled advertisers
Will Web3 And The Metaverse Give Rise To Brand Guidelines 3.0? by Jonathan Brown , Preetha Chakrabarti , Suzanne Trivette , February 16, 2023 Emerging technology leads to evolving brand guidelines. With the rise of ecommerce, trademarks were being copied and exploited in ways they had never been before, and guidelines began to emerge for … Continue reading Will Web3 And The Metaverse Give Rise To Brand Guidelines 3.0?
The updated guidelines aim at making in-game ad measurement on par with other digital media. Chris Wood on September 6, 2022 IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0, a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. This project is the first update … Continue reading Updates finalized for IAB intrinsic in-game ad measurement guidelines
Meta Details Stringent Ad Guidelines For 2022 Midterm Elections by Laurie Sullivan @lauriesullivan, August 16, 2022 One of the most high-profile U.S. primaries took place in Wyoming on Tuesday. GOP Rep. Liz Cheney voted this morning, not at her hometown polling place of Wilson, but a couple of miles away at the Teton County Library … Continue reading Meta Details Stringent Ad Guidelines For 2022 Midterm Elections
Waiting For FDA Guidelines On CBD Marketing? What You Can Do Now by Kim Lawton , April 6, 2022 The Food and Drug Administration has yet to clarify marketing guidelines for CBD products, but that’s not stopping regulators from cracking down on companies that advertise carelessly. The Federal Trade Commission took sweeping action against a group … Continue reading Waiting For FDA Guidelines On CBD Marketing? What You Can Do Now
Hachem Ramki November 30, 2020 A great career page can be a powerful tool for talent acquisition. It has the capacity to inform, entice, and convert curious visitors into excited applicants. It’s your brand’s direct line of communication with the talent market, and it plays the role of fully representing and promoting your brand. Its … Continue reading 4 Guidelines to Help You Build an Excellent Career Page
