Tag Archives: Guidelines

4 Guidelines to Help You Build an Excellent Career Page

Hachem Ramki November 30, 2020 A great career page can be a powerful tool for talent acquisition. It has the capacity to inform, entice, and convert curious visitors into excited applicants. It’s your brand’s direct line of communication with the talent market, and it plays the role of fully representing and promoting your brand. Its … Continue reading 4 Guidelines to Help You Build an Excellent Career Page

The New Guidelines for Online Marketing During COVID-19

River Cartie — April 17, 2020 Time moves differently now, and so should your marketing. At the beginning of the coronavirus (COVID-19) pandemic, some people worried that marketing their business was in bad taste, and at one point, that might have been true — depending on the nature of your business. However, things have changed … Continue reading The New Guidelines for Online Marketing During COVID-19

What Is Website Accessibility? 13 Guidelines You Need to Know

Jeff Previte — April 1, 2020 Building a website is easier now than ever before. Many companies turn to drag and drop solutions, or they find awesome templates in the content management system (CMS) platform they’re using. But once the site is up and running, it’s not enough to just go about creating content and … Continue reading What Is Website Accessibility? 13 Guidelines You Need to Know

Top SEO Guidelines: How to Improve Google Search Rankings

Freddy Muriuki — September 5, 2019 Follow @vistamediainc — September 5, 2019 SEO (short for search engine optimization) is the proverbial beast barring your way to online success. Or at least that’s how many beginners think of SEO. You know, the beast that lies in wait to devour your efforts, ensuring you don’t reach your … Continue reading Top SEO Guidelines: How to Improve Google Search Rankings

Google Simplifies Publisher Content Guidelines To Reduce Conflicts

Google Simplifies Publisher Content Guidelines To Reduce Conflicts by Laurie Sullivan  @lauriesullivan, August 28, 2019 Google will standardize the way it presents content policies to publishers in an effort to simplify how it communicates its restrictions and processes. Information seems easy to access, but sometimes communicating the details of rules, regulations, terms and conditions is … Continue reading Google Simplifies Publisher Content Guidelines To Reduce Conflicts

YMYL and EAT Guidelines: How Marketers Can Prove Their SEO Authority to Google

Kayla Hammersmith — August 1, 2019 — August 1, 2019 Way back in the year 2013, Google first introduced the concept of YMYL. No, this wasn’t their attempt at crafting a hip acronym like YOLO. Google coined YMYL to categorize a certain type of website. YMYL, or “Your Money Your Life,” refers to websites that … Continue reading YMYL and EAT Guidelines: How Marketers Can Prove Their SEO Authority to Google