Thinking about selling your agency? From incorporating to employees, columnist David Rodnitzky has tips on how to make the process easier. David Rodnitzky on August 23, 2016 About eight years ago, I founded 3Q Digital (initially named PPC Ad Buying, then PPC Associates). I founded the company mainly because I was tired of working … Continue reading Selling your agency, a how-to guide: Part 1 — Starting out right
by Thea PartridgeAugust 21, 2016 There was once a time when companies could only see the negative side of social media and as a result many banned the use of it within company hours. However, in more recent years I have witnessed companies becoming increasingly savvy about how to leverage the potential benefits of their … Continue reading Implementing A Social Media Advocacy Program – How to Guide
If you want a top-notch content marketing program, you need to know what assets you have and how they’re performing. Columnist Rachel Lindteigen walks you through the ins and outs of conducting a content audit. Rachel Lindteigen on August 19, 2016 A content audit should be part of the research you do before creating … Continue reading Content audit 101: a step-by-step guide
August 3, 2016 The world of conversion rate optimization (CRO) is full of myths and misleading information. Marketers are so hungry for pearls of wisdom that fresh statistics soon take on a life of their own, circulated as truth whether validated or not. If you’re not careful, web page conversion rates can become the scary … Continue reading Beginner’s Guide to Conversion Rate Optimization
by Kari Jo FaulhaberAugust 7, 2016 Any content coming out of your marketing office is sure to have strict rules, regulations, and specifications around its presentation. Whether it’s content on your website, brochures, signage, or photos, everything should match a style guide set forth by your brand. Of course, each brand style guide is different, … Continue reading Creating a Video Style Guide for Your Video Campaigns
by Denise Chan Follow @denisechan26August 13, 2016 Gartner’s 2017 predictions indicate that 87% of marketers expect customer experience to be their primary differentiator. And if you think of the experiences that stick out to you as a consumer, it’s probably when your favorite app notified you about an exclusive event in your area, or when … Continue reading Your Guide To Personalizing Across Every Channel In 2017
by Adam Monago Follow @adammonagoAugust 10, 2016 Being a digital marketing professional, I know how hard it is to find the best content on social media when there is so much noise. A question I am frequently asked is: what content curation tools can help me find and share the best content? What I’ve done … Continue reading Cutting Through the Noise of Social Media: A Guide to Smart Content Curation Tools
by Benjamin BrandallAugust 7, 2016 Processes are a lot more interesting than you’d first think. That isn’t some kind of joke — they’re interesting, I swear. Although they’re defined as “a collection of interrelated work tasks initiated in response to an event that achieves a specific result”, there’s a bit of a backstory that helps … Continue reading What is a Process? A Non-Boring Guide for Regular People
by Michael LambourneAugust 6, 2016 Relationships are the building blocks for happiness in life, but will also largely determine the success of your SEO and online marketing content promotion campaign. Whether you want to build backlinks or increase the social shares for your new post, you will need a lot of good relationships. Real relationships, … Continue reading The Digital Guide to Winning Friends and Influencing People
by Tom Desaulniers, Op-Ed Contributor, August 4, 2016 In today’s complex marketplace, attracting consumers is getting harder across the various types of available media—including mobile. Many mobile marketers have started the search for new methods to meaningfully engage with their consumers. One overlooked method is the role of secondary conversions in mobile marketing. Secondary conversion … Continue reading A Marketer’s Guide To Secondary Conversion Actions
