by David Grow, Op-Ed Contributor, August 4, 2016 Negative keywords can reduce costs when marketers optimize their account performance by limiting the ads served for irrelevant searches. The second part to this series explains the implementation strategy. For an overview of match types, negative lists and account limits, please refer to Part I. Strategies and … Continue reading Comprehensive Guide To Negative Keywords: Part II
Tag Archives: Guide
WordPress Security — The Beginner’s Guide [Infographic]
by Matt Banner July 31, 2016July 31, 2016 WordPress security is one of the most popular and important topics among today’s website owners and businesses. We are constantly seeking new ways to ensure our website and client information is secure from hackers or intruders. Actually, simply using WordPress itself is a great start on your … Continue reading WordPress Security — The Beginner’s Guide [Infographic]
A Survival Guide For Cash-Strapped Businesses
by Christopher Jan Benitez August 1, 2016 Follow @christopherjanbAugust 1, 2016 Image taken from Pixabay It is easy to tell if a business is en route to failure. Sales are getting scarce, bills are getting harder to pay, and you get this sinking feeling when you realize that another month is about to end in … Continue reading A Survival Guide For Cash-Strapped Businesses
The Comprehensive Guide on How to Market Your Small Business
by Alexa Matia July 28, 2016July 28, 2016 For a small business owner, marketing might be the last thing on your mind. You have a business to run, after all. Depending on your business, you might have to: Check and order inventory. Schedule appointments with clients. Respond to any customer inquiries. Manage your employees. Organize … Continue reading The Comprehensive Guide on How to Market Your Small Business
How to Be Memorable and Make Money. A Guide to Smart Branding
by Luana Spinetti July 27, 2016 Follow @LuanaTFJuly 27, 2016 When you start out in a niche that you want to monetize, experts will tell you to narrow your focus on what makes you money and leave everything else out of the book. You know it’s important to cover specific topics in your niche in … Continue reading How to Be Memorable and Make Money. A Guide to Smart Branding
The Ultimate Guide: How To Get More Customers
by Paul Morris July 25, 2016 Follow @SuperbDigitalJuly 25, 2016 Before we start this ultimate guide on how to attract more customers, I’m going to caveat that statement. By saying we’re going to look at getting more customers of the kind you want and not the type that you don’t. Often when we speak to … Continue reading The Ultimate Guide: How To Get More Customers
Fact-Checking Guide for Content Marketers
by Laura Varley July 20, 2016July 20, 2016 One of the most important parts of editing content is fact-checking. If you write something that’s not totally accurate, people will notice and you will be called out on it. It’s an easy way to damage your reputation and stop readers from coming back to your site. … Continue reading Fact-Checking Guide for Content Marketers
Comprehensive Guide To Negative Keywords: Part I
by David Grow, Op-Ed Contributor, July 18, 2016, 4:45 PM Negative keywords are a great tool that marketers can use to optimize their account performance by limiting the ads served for irrelevant searches, thereby reducing costs. Here I provide an overview of match types, negative lists and account limits. The second part to this series … Continue reading Comprehensive Guide To Negative Keywords: Part I
Your Quick Start Guide to Facebook Live
by Jen Phillips April July 12, 2016 Follow @JenphillipsapriJuly 12, 2016 Back in January/February, I did 30 days straight of FB live videos as part of a challenge with a friend. It was a great learning experience – for example, I realized how to position myself so the recycling bin wasn’t peeking over my left … Continue reading Your Quick Start Guide to Facebook Live
A Simple Guide to Video Production Rates
by Kathy Heil July 11, 2016July 11, 2016 When you spoke up at last week’s marketing meeting, that you think your company’s website needs to add video to be more informative and engaging, little did you know that you were going to be tasked with figuring out the plan to pull it off. Your management … Continue reading A Simple Guide to Video Production Rates
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