by Seamas Egan Follow @SeamasEganSeptember 16, 2016 If you’re an email marketer who is just beginning to implement emojis in your messages, you are not alone. In fact, the use of emojis in marketing is up 557 percent from last year; 700 million marketing messages with emojis were sent last year, compared to just 145 … Continue reading Using Emojis In Your Emails: A Beginner’s Guide
Tag Archives: Guide
The 5-Step Checkout Optimization Guide to Prep for Black Friday
by Allen BurtSeptember 16, 2016 We all know Black Friday as the opening of the Christmas shopping season and one of the crazies weekends to be a shopper and/or a store owner. Last year’s Black Friday saw 74.2 million shoppers. That’s like multiplying New York City more than 9 times, giving those people money and … Continue reading The 5-Step Checkout Optimization Guide to Prep for Black Friday
A Step-By-Step Guide To Crafting High-Returning Reader Personas
By Larry Alton September 15th, 2016 When it comes to developing high quality content, you’re ultimately writing for two different, yet related audiences. Search engines. The first audience consists of search engines. This is where SEO comes into play. In order to satisfy the demands of the search engines, you have to focus on things … Continue reading A Step-By-Step Guide To Crafting High-Returning Reader Personas
10 Step (Foolproof) Guide For Switching To HTTPS
by Tony Messer Follow @AntonyMesserSeptember 15, 2016 I’m sure that you’re aware that these days online security is becoming more and more important. Probably the most basic way of securing your website is to install an SSL Certificate and switch from HTTP to secure HTTPS Hosting. In fact, switching to HTTPS is also good for … Continue reading 10 Step (Foolproof) Guide For Switching To HTTPS
How To Get Quality SEO Backlinks In 2016 [Guide]
by Brandon Leibowitz Follow @seooptimizersSeptember 10, 2016 Backlinks can be explained as perpetual, virtual pathways originating from millions of other websites on the internet and ending up on your website, or further connecting you two to dozens of other websites. This systemized connection and combination of domains is exactly why these are termed as ‘websites’. … Continue reading How To Get Quality SEO Backlinks In 2016 [Guide]
A Marketer’s Guide to Online Video Promotion
by Brittany LaegerSeptember 9, 2016 Video is one of the most powerful and most underused tools in a company’s toolbox. It has the unprecedented ability to increase viewer engagement, increase time on site, and ultimately boost conversion on your website. But creating a start-to-finish strategy for online video promotion can be a huge task, especially … Continue reading A Marketer’s Guide to Online Video Promotion
How to Get Started With Video Marketing for Your Blog – A Short Guide
by Luana Spinetti Follow @LuanaTFSeptember 7, 2016 According to HubSpot’s visual content marketing statistics for Jan 2016, today’s web users interact and are much more attracted by visuals than in the past, and marketers strive to give visual assets a more prominent role in their strategy. This is not only about compelling images to accompany … Continue reading How to Get Started With Video Marketing for Your Blog – A Short Guide
The Ultimate Guide to Conversion Rate Optimization: Try Before you Buy
by James SchererAugust 27, 2016 Your prospective lead or customer is shopping around more than ever before. They’re visiting your site, taking a look and, even if they love what they see, going away to compare it with every one of your competitors (or deciding if they need to buy at all). To optimize your … Continue reading The Ultimate Guide to Conversion Rate Optimization: Try Before you Buy
The Working from Home Survival Guide
by John W Hayes Follow @john_w_hayesAugust 25, 2016 Like many other people in the digital economy, I work remotely from my colleagues at iContact’s head office in North Carolina. I’m based in the UK and my work life is divided between my home office in the north of England, a hot desk in London, and … Continue reading The Working from Home Survival Guide
The way-too-early AdWords holiday testing guide
Looking to run some tests in preparation for the holidays? Columnist Todd Saunders suggests some helpful ideas to get you started. Todd Saunders on August 23, 2016 I know, I know, it’s still summer. But before you tell me to get lost, hear me out: Now is the best time to test new strategies, find that perfect … Continue reading The way-too-early AdWords holiday testing guide
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