by John Stevens July 2, 2016July 2, 2016 According to findings by The Relevancy Group, email alone drives the same amount of revenue as social media, website, and display ad combined. This is corroborated by data from the Direct Marketing Association which revealed that marketers can expect an ROI of $ 38 for every $ … Continue reading How to Achieve Explosive List Growth [7 Case Studies]
by Maria Chambi July 1, 2016 Follow @8WaysMediaSAJuly 1, 2016 Nowadays, most digital-savvy start-ups have a presence on at least Facebook, Twitter and Instagram. However, further to that they are also popping up on alternative platforms such as Snapchat, Tumblr, and Periscope. Having the ability to tell a story through the video medium is an … Continue reading Here’s Why Your Startup Needs To Use Periscope For Business Growth
by Christopher Moore June 30, 2016 Follow @cjmooreJune 30, 2016 Business growth is important, especially if you are an ecommerce company. The industry is tough and there are plenty of competitors already in existence, without counting the new ecommerce companies that are started every week. To ensure that your growth is sustainable and effective, it … Continue reading e-Commerce: Growth Driving Strategies
by Jordan Lore June 30, 2016June 30, 2016 “Growth hacking” is a hot term in the marketing community and many people are denouncing the strategies. But what is growth hacking really? I like to define it as any strategy that helps your brand grow and reach new audiences quickly and efficiently. The term growth hacking … Continue reading 5 Growth Hacks That Continuously Deliver Results
by Alex Birkett June 28, 2016June 28, 2016 When you first start doing conversion optimization, you think that the biggest hurdles are technical things: running a test the right way, collecting data correctly, QA’ing tests. These things are all important, of course. But the solutions are fairly straightforward, and when you reach a certain level … Continue reading 6 Logical Fallacies That Can Ruin Your Growth
by Jackie Carney June 25, 2016June 25, 2016 Making the decision to scale your CPG company is not just about crunching the numbers; it’s also about the people. Competent and committed employees are any business owner’s biggest asset, offering flexibility and creativity even in the face of rapid change. In fact, your core team can … Continue reading Picking the Right Personnel: Scaling Your CPG Business for Growth
by Roman Kniahynyckyj June 27, 2016 Follow @kniahynyckyjJune 27, 2016 A corporate website is the first place that potential customers go to learn about your company or your products. It can also be a powerful sales tool for your products or services. If your website is older, hard to scroll through and not generating leads, … Continue reading Traditional vs. Growth Driven Design – Which Is Right for You?
by Amanda Oliver June 23, 2016June 23, 2016 Social media spending is predicted to double in the next few years and make up an increasingly larger portion of marketing budgets. As you expand your company’s user acquisition and retention strategy to include paid social, the person you have at the helm of those efforts will … Continue reading Avoid These 4 Mistakes When Hiring A Growth & Acquisition Manager
by Victoria Vessella June 20, 2016 Follow @v_vessellaJune 20, 2016 As any company begins to scale, problems with operations and distribution start creeping up. The CPG supply chain is no exception to this phenomenon. While budding consumer packaged goods businesses might have experienced success within their local distribution channels, it can become difficult to manage … Continue reading Scaling Your CPG Business’s Supply Chain for National Growth
by Patricia West Doyle, June 15, 2016 Marketers tend to focus much attention on various cohorts — Baby Boomers, Gen X, and Millennials being the primary groups on everyone’s radar today. Yet, another important element of deeply understanding your target consumer is an understanding of their life-stage. Understanding the underlying needs of a consumer during different life stages … Continue reading Marketing To Women by Life-Stage Brings Opportunity For Product Growth
