Marketers are keen to deliver better customer experiences, but it takes time and a smart strategy. Columnist Dayle Hall shares four things you can do to make it happen. Dayle Hall on November 10, 2017 Marketers have a lot of different priorities these days. One thing that many of us have in common, … Continue reading Delivering great customer experiences doesn’t happen overnight
Nicole Blanckenberg — November 3, 2017 Follow @https://twitter.com/StoreYaCom — November 3, 2017 We all know it is good business etiquette and common politeness to say thank-you to customers after a purchase; but thank-you pages are for more than that. So why are thank-you pages more than just good manners? If used correctly, they can help … Continue reading 6 Great Examples For eCommerce Thank You Pages
Carol Forden — October 23, 2017 Follow @carolforden — October 23, 2017 Fotocitizen / Pixabay For content marketing to be effective, you need to master the art of storytelling. Its long been known that facts tell, but stories sell. Great storytelling and content marketing planning requires a structure of a compelling story. Powerful stories need … Continue reading Facts Tell, But Stories Sell – Great Brands Are Storytellers
Zach Heller — October 11, 2017 Follow @zheller — October 11, 2017 3dman_eu / Pixabay Great subject lines are a great problem to have. Problem? That’s right. Stick with me. There comes a time in every email marketer’s life when they craft what seems to be the perfect subject line. They sound out the email, … Continue reading The Unintended Consequences of a Great Subject Line
Santa doesn’t visit every house in one night. So why hold yourself to a tight turnaround? Columnist Brent Hieggelke advises brands to start celebrating the holidays now, so they might get a full stocking of sales results come December. Brent Hieggelke on September 25, 2017 Summer is officially over, kids are back in school, … Continue reading Video marketing prep for great holiday results
Anthony Bergs — August 28, 2017 Follow @AnthonyBergs — August 28, 2017 Let us face it – as humans, we have a tendency to look away from reality and blame others for our mistakes. The same is true for organizations as well. When it comes to recruiting, many companies often complain about a severe talent … Continue reading 4 Horrible Recruitment Practices That Drive Great Candidates Away
Some of the best opportunities to improve customer experience lie in the space between well-defined product features. Contributor Brent Sleeper reveals what can be learned from one company’s successful example. Brent Sleeper on August 21, 2017 Championing the power of great customer experience (CX) to improve key benchmarks and business results is becoming a … Continue reading It’s ‘dark matter’ that defines a great CX
Kevin George — August 18, 2017 Follow @imkevin_monk — August 18, 2017 Consider this. A financial investment company keeps calling you every now and then to tell you about their ‘awesome’ plans, whether you are interested in them or not. Urgh!On the other hand, you have been watching advertisements of a specific investment company, considered … Continue reading How Email Marketing Done the Inbound Way Fetches Great Results! [Infographic]
John Nemo — July 21, 2017 Follow @JohnNemoPR — July 21, 2017 An entire cottage industry of LinkedIn software hacks, browser extensions and other add-ons are making it easier than ever to generate leads on the world’s largest social media platform for professionals. An entire cottage industry of LinkedIn software hacks, browser extensions and other … Continue reading 3 Great LinkedIn Lead Generation Hacks
Karl Sakas — July 7, 2017 Follow @KarlSakas — July 7, 2017 Snufkin / Pixabay Hiring at your agency? You owe it to yourself—and your team—to do skeptical reference checks. See how. Reference checks are a vital step in vetting your agency’s new hires. But you have to do them right, because candidates have an … Continue reading Use Skeptical Reference Checks to Find Great Employees at Your Agency
