— August 18, 2017
A financial investment company keeps calling you every now and then to tell you about their ‘awesome’ plans, whether you are interested in them or not. Urgh!
On the other hand, you have been watching advertisements of a specific investment company, considered them interesting, and signed up to receive emails from them to know them better.
So, when it’s actually time to invest your money, which one would pop up in your mind? Pretty sure, the second.
The first type of approach can be termed as outbound marketing.
The second and more expedient one is inbound marketing.
Basically, the major difference between the two is that inbound believes in earning attention and outbound is interrupting.
Inbound marketing educates, informs, and keeps the readers engaged with your brand by providing valuable, relevant content. It is thus an important element of an effective marketing campaign.
Readers now expect their favorite brands to know what they like and dislike, and communicate with them not just limiting the personalization to first name. Today’s generation demands a personalized experience from brands; that is one of the reasons why inbound works.
Inbound has four stages- Attract, Convert, Close, Delight. And the channels via which marketers can cross each stage, without interrupting the subscribers, include blogging, social media, SEO, word of mouth publicity, and email marketing among others.
Email marketing arguably plays the most vital role in inbound. Is decoding the theory of inbound v/s outbound in emails on your mind? Check out heavenly tips for inbound email marketing in the ROLE OF EMAIL IN INBOUND MARKETING infographic.