by Justin Herring January 25, 2016 Follow @justincherringJanuary 25, 2016 The internet has evolved over the years. Search engines have as well. Where Yahoo once garnered most of the attention as the go-to search engine, we are now more familiar with Google as the one that most tend to prefer. Once upon a time, you … Continue reading How to Drive Organic Traffic Without Ranking in Google’s Top 10
by Dave Orecchio January 24, 2016 Follow @HighTechMKTJanuary 24, 2016 Targeting high-impact keywords is critical to success every time you prepare an article in your content marketing system. The Google Keyword Planner tool is a tremendous resource for identifying keywords with a healthy mix of search potential and limited competition. Keywords with moderate traffic, but … Continue reading 7 Insider Tips for Using Google’s Keyword Planner
by Aleh Barysevich January 11, 2016 Follow @LinkAssistantJanuary 11, 2016 SEO is a constant source of anxiety among business owners and marketers; especially in recent years, as Google has introduced and increased its focus on “contextual” search. The Knowledge Graph is one of the best examples, because it presents a tremendous opportunity for quicker and … Continue reading The Complete Guide to Google’s Knowledge Graph
How have recent changes in Google’s mobile SERP display impacted traffic, and what can you do about it? Contributor Jonathan Hunt lays it out. Jonathan Hunt on December 3, 2015 It has been a year of change at Google. A barrage of updates to the format of mobile search result pages have thrown the organic search … Continue reading Google’s Year Of Change Hits Mobile Retail
By Martha Vasquez December 2nd, 2015 Google has confirmed that the search tool option to filter results by location has been permanently removed. Filtering search results by location is a feature that was underused by regular searchers. SEO‘s and other digital marketers used the tool to have a feeling for how localized results may look … Continue reading Get Local Results Without Google’s Change Location Search Filter Tool
by Spencer Durrant November 20, 2015November 20, 2015 It’s estimated that around 30% of small and midsize business’ annual sales occur during the holiday selling season –– making it a significant driver of overall company revenue. As such, you likely began planning for the holiday season months ago, but some recent data and insights released … Continue reading Google’s Latest Mobile Shopping Data is In: Here’s How You Can Better Inform Your Holiday Strategy Last Minute
Columnist Chris Liversidge explains how you can use the Search Analytics API to glean insights from your search query data in Google Search Console. Chris Liversidge on November 18, 2015 Google’s recent changes to their Search Console API have allowed for interesting data analysis via Impressions and Clicks data. Leveraging the power of Excel and Pivot … Continue reading Use Google’s Search Console API & Pivot Tables To Supercharge Your Long-Tail SEO
The first of a three-part series on how Android Marshmallow’s features and capabilities may impact the future of mobile search. Contributor Cindy Krum explores Google’s Private Index and discusses screen crawling. Cindy Krum on November 10, 2015 As over-the-air updates for Android 6, also called Android Marshmallow, start slowly rolling out to some Nexus devices, … Continue reading Android 6 “Marshmallow” & SEO Series: Google’s Private Index & Screen Crawling
The data visualization tool shows search data on more than 5,000 products in US cities. Ginny Marvin on October 23, 2015 To help retailers better understand shopper search habits in the US at the local level, Google is opening up more of its cache of product search data in a new visualization tool called Shopping Insights. … Continue reading Google’s New Shopping Insights Tool Shows Retailers Product Search Intent At The Local Level
Andrew SheridanOctober 11, 2015 Online advertising vendors are in an arms race and Google has made the latest advance with the release of their new Customer Match feature. Customer Match will allow advertisers to use email addresses to target ads across their Search, Display, YouTube, and Gmail ad networks. This feature works by allowing you … Continue reading Google’s New Customer Match Feature Introduces Advanced Targeting Opportunities For Digital Marketers
