Columnist Chris Liversidge explains how you can use the Search Analytics API to glean insights from your search query data in Google Search Console.
Google’s recent changes to their Search Console API have allowed for interesting data analysis via Impressions and Clicks data. Leveraging the power of Excel and Pivot Tables, an unprecedented level of detail is available to fine-tune your search marketing campaign.
Querying The Queries
Google’s API documentation has excellent code samples and query structure guidance, and it should be considered essential reading for any SEO looking to push data to the fore in their SEO strategies.
For today’s article, I’m going to cover the “Search Analytics: query” section, which explains how to use the Search Console API to query your search traffic.
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