CMS announces support for AMP versions of posts, asks for help kicking the tires and squashing bugs in the plugin. Martin Beck on October 7, 2015 You don’t have to be a huge publisher to take advantage of Google’s new Accelerated Mobile Pages project. Sure, the feature is already live for some articles on major … Continue reading WordPress Launches Plugin To Support Google’s Accelerated Mobile Pages
Laura DonovanSeptember 30, 2015 Google has just rolled out a new product called Customer Match. Google states that this is in response to consumer expectations for more immediate and relevant content. The new product specifically targets people that have provided an email address to a company. These email addresses can be uploaded to Google. Ads … Continue reading Why Google’s Customer Match is Good for Business AND Consumers
Enables Android app developers to promote app installs across Google networks and platforms with ads that are dynamically served and optimized. Ginny Marvin on September 28, 2015 Google’s all-in-one campaign type for Android app developers is rolling out globally. Universal App Campaigns enable app marketers to reach users across search, YouTube, the Google Display Network, … Continue reading Google’s Universal App Campaigns Now Available To All Advertisers In AdWords
Cleo HageSeptember 18, 2015 With Google AdWords it’s always like an Easter Egg Hunt. You just find new goodies popping up everywhere. So what is it this month? It’s a whole new campaign type called a Universal App Campaign. What’s that!? It’s not search, it’s not display, and it’s not video – it’s all of … Continue reading Introducing Google’s Universal App Campaign
Ashley BaileySeptember 2, 2015 Local Snack Pack: More Than a Pudding Cup The Local Snack Pack update comes in to replace Google’s Carousel with a shortened version of local results listings. Each business listing provides minimal information aimed at enticing searchers to click through to a second interface and then a third. While this update … Continue reading Big Changes in Local SEO: Your Guide to Google’s Local Snack Pack Results
Jean DionAugust 31, 2015 Earlier this month, Google’s local search went through a subtle shift. Instead of showing searchers six local options in response to a search, engineers shrunk that result down to three options. Sounds minor, doesn’t it? But trust me: It’s anything but. Think about it. Where you once had six opportunities to … Continue reading 3 Ways to Respond to Google’s Local Search Result Shrinkdown
Tim AsimosAugust 13, 2015 A few weeks back, Google began rolling out the latest update to their Panda search engine algorithm. As with every algorithm change Google makes, marketers and company leaders are anxious to understand how their websites will be impacted. Panda 4.2 arrives nearly ten months after 4.1 was released in September of … Continue reading How Does Google’s Panda 4.2 Update Affect Your Website’s SEO?
By Shane Barker August 12th, 2015 Google has little tolerance for websites that spam the Internet. Once you cross the line, you’re treated like a criminal who committed a spammy crime. As punishment you’ll be sent to cyber jail through a manual action; a hefty Google penalty. Just like there are different crimes in real life, … Continue reading Google’s Manual Actions Guide (& How To Fix Them)
Will KerschbaumAugust 12, 2015 Mobilegeddon. It’s not the latest Michael Bay summer blockbuster, but a nickname for recent changes to Google’s search algorithm. This would be, experts said, the end of the internet. SEO professionals across the land were stocking up on canned food and bottled water in preparation for the collapse of civilization that … Continue reading How Big Are Google’s Recent Mobile-Friendly Changes?
Sergio AicardiAugust 12, 2015 Ready, set, launch. The discussion of Google adding a “Buy” button has been going on for some time, and should be fully rolled out any day now. Interestingly enough it is coming at the same time both Pinterest and Instagram took the leap as social media platforms to utilize their services … Continue reading What Google’s Buy Button Means For The Success Of Your E-Commerce Site
