Worried about the changes to Google’s ad layout? Don’t panic. Columnist Eric Dezendorf says attribution may help you determine the best next steps. Eric Dezendorf on May 25, 2016 In case you’ve been buried under a rock and hadn’t heard, Google on February 19 made a substantial change to its search engine results page … Continue reading Adjusting to Google’s ad layout change with attribution tools
by Patrick Hutchison May 24, 2016May 24, 2016 Google has made a historic change to its creative format with the introduction of a mobile optimized format called “Expanded Text Ads” (ETA). In this post, we provide information to help you understand what’s changing, why it’s a positive thing, and how to automatically make your existing … Continue reading Google’s Expanded Text Ads – Things to Know and What to Do Now
by John Lincoln May 23, 2016 Follow @johnelincolnMay 23, 2016 Last week, Google rolled out a new search result format called “rich cards.” While the format is limited to specific interests right now, it’s a good idea to know up-front how you can eventually apply rich cards to your own search engine optimization (SEO) efforts. … Continue reading How Google’s New Rich Cards Are Changing Mobile UX and SEO
by Genia Stevens April 6, 2016 Follow @geniastevensApril 6, 2016 Google’s click-to-call is a form of web-based communication usually implemented on websites. To initiate communication, a person visiting a website simply clicks on an object, such as a picture, button or text, to request an immediate connection via phone call, VOIP, or text. [Image via … Continue reading Will Google’s Click-to-Call Change the Organic Search Game?
We’ve heard a lot about how Google’s changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs. Winston Burton on March 30, 2016 nito / Shutterstock.com Over the years, the Search Engine Result Pages (SERPs) have changed a lot. … Continue reading The real impact of Google’s new paid search ad layout on organic search
by Al Gomez March 10, 2016March 10, 2016 In light of upcoming U.S. presidential elections, search engine giant Google has created new features to make it easier for users to stay in touch with their favorite candidates. There’s no official name for it, but they look a lot like cards that contain the most recent … Continue reading Google’s Experimental Podium on Select Local Businesses
Google recently began displaying up to four ads above organic desktop search results and removed the ads on the right-hand side. Contributor Alistair Dent discusses what this change means for your PPC and SEO campaigns. Alistair Dent on February 24, 2016 at 12:30 pm If you’ve noticed things shifting in Google’s SERPs, you’re not seeing … Continue reading What Google’s New Layout Means For Search Marketers
by Jennica Torio February 24, 2016February 24, 2016 Text ads have been on the right side of a Google search engine results page (SERP) for about 16 years, but no longer. On February 19, Google moved ads to either the top or bottom of the list of organic results, and many business owners are worried … Continue reading How Google’s Text Ad Changes Will Affect Your Business
by Business 2 Community February 17, 2016 Follow @B2CommunityFebruary 17, 2016 Tired of seeing your posts buried in Google search results? The Complete SEO Course is here to help, giving you the tools necessary to massively boost your click-through rate and make it to that coveted first page. For a limited time, these advanced SEO … Continue reading Conquer Google’s SEO Puzzle With This Comprehensive Course
by Jonathon Byrd February 12, 2016February 12, 2016 In late January, Google quietly released a new formula function for custom columns in AdWords. Using the custom formulas functionality, marketers can apply formulas to metrics available in the custom columns drop-down. For marketers importing call tracking data from Google Analytics and/or tracking calls directly from ads, … Continue reading How to Use Google’s New AdWords Formulas to Gain Additional Insights into Call Data
