Columnist Andrew Shotland shares insights gleaned from a large-scale statistical analysis of local search ranking factors in Google. Andrew Shotland on August 2, 2016 Last month at SMX Advanced, Dan Leibson and I unveiled the results of what we believe to be the largest ever statistical study of Google’s Local SEO ranking factors. We … Continue reading How does Google’s local algorithm work in 2016?
Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about. Will Scott on August 1, 2016 As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience. … Continue reading Excited about Google’s new map ads? You should be!
by Mark Irvine July 31, 2016July 31, 2016 Since they were announced at the 2016 Google Summit, advertisers have been anxiously anticipating the day in which they can create expanded text ads in their account. Well, today’s the day! Expanded text ads are finally available to be created to all advertisers in the AdWords interface. … Continue reading 7 Best Practices for Google’s NEW Expanded Text Ads
May 23, 2016 Andy Cockburn In the first of this three-part series on the psychology of referral, we’ll look at the concepts of social capital and social risk. The secret behind every successful referral is instilling a greater sense of one over the other in the mind of your customer. Read on … Continue reading What really motivates customers to refer-a-friend? – Psychology of Referral (Part 1)
by Jason Schell July 8, 2016July 8, 2016 All paid search specialists should subscribe to the A.B.T. Rule, meaning we should Always Be Testing. We should always be testing new keywords, keyword bids, ad copy, average position, ad extensions and everything else in our accounts! If we subscribe to this rule doesn’t it make sense … Continue reading What’s Up with Google’s New Green Ad Labels?
by Roee Ganot July 5, 2016 Follow @RoeeGanotJuly 5, 2016 Content is and will remain the top priority for online marketing. Even if you run PPC or other ad campaigns, content marketing is the best way to get quality visits to your sites, and it can be done entirely for free. Yet there is a … Continue reading What Is Quality Content From Google’s Point Of View
by Tim Capper June 23, 2016 Follow @GuideTwitJune 23, 2016 (June 30, 2016) at SMX Advanced, Google announced that they will start showing an Ad within the Local Pack. This will reduce the local pack from three to two positions, making an already difficult ranking proposition even tougher for local businesses. Last year ( 6th … Continue reading Appearing in Google’s Local Pack Just Got Tougher
by Gina Botti June 17, 2016June 17, 2016 Thanks to Google’s recent enhancements to their AdWords platform, marketers can use several tactics to help generate more call conversions. This blog will dive into the updates that caught my eye as well as the different ways marketers can optimize their campaigns to drive call conversions. Here … Continue reading Tap Into How Google’s New AdWords Updates Can Help Drive Call Conversions
By Garry Grant June 16th, 2016 On May 12th, Google released a mobile friendly update that boosted the ranking signal for new mobile friendly sites. In the following weeks, we looked at our clients and discovered that although mobile friendly sites got the boost, non-mobile friendly sites got a small decrease. We also saw some … Continue reading Analyzing Google’s Latest Mobile Friendly Update
How has Google’s recent update to its SERP display impacted consumers, advertisers and Google’s bottom line? Adobe’s Siddharth Shah looks at the data. Siddharth Shah on June 2, 2016 Google is constantly maintaining a healthy tension in its search engine results page (SERP) real estate between more ad space and less ad space. More … Continue reading How Google’s latest design choice impacts consumers’ ability to search and discover
