Google’s index has been shifting toward ‘mobile-first,’ making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners. Glenn Gabe on December 16, 2016 This fall was packed with announcements about Google’s mobile-first index. First, Gary Illyes … Continue reading Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]
Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it’s well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started. Ryan Shelley on November 16, 2016 Google has started testing its mobile-first index. This new index will look first at the mobile version of your … Continue reading 5 steps to optimizing your site for Google’s mobile-first index
Julie Chomiak — November 9, 2016 — November 9, 2016 Google recently announced that it’s changing its search algorithm and it has major implications for businesses of all sizes. As more than half of Google searches now come from mobile devices, think smartphones and tablets, ranking mobile content has become increasingly important in the search … Continue reading Google’s Moving to Mobile-First Search: Here’s How To Prepare Now
by Gina BottiOctober 26, 2016 It’s that time of the year again. Google is gearing up to announce their Q3 earnings this week and predictions of their mobile ad gains are already being reported. According to eMarketer, the majority of Google’s global revenue will be attributed to mobile ad spending. Similarly in the US, ad … Continue reading Why Marketers Should Pay Attention to Google’s Mobile Revenue
By Garry Grant October 31st, 2016 On August 29th, 2016, Google significantly updated their requirements for adding review rich snippets to local business schema markup. The updated guidelines make it much more difficult for local businesses to use review rich snippets since all reviews must be directly produced by the website and can’t use a … Continue reading How to Get Around Google’s New Local Business Review Guidelines
What’s the deal with Google Posts? Columnist Tony Edwards explains this invite-only Google feature and discusses its potential implications for search marketers. Tony Edward on October 17, 2016 Google has been testing a new content platform called “Posts with Google,” and it could have a huge impact on brand searches, for both paid and … Continue reading What Google’s experimental content podium means for SEO
by Ellen HartOctober 15, 2016 The technology company has said that it will begin to punish sites that display interstitials or pop-ups that obscure indexed content. The change isn’t due to come into play until January 2017, but we wanted to take the opportunity to explore the extent of the new rules and their possible … Continue reading Will Google’s New Search Algorithm Really Penalize Popovers?
Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 — expanded RLSA membership duration and cross-device retargeting. Andy Taylor on October 14, 2016 At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search … Continue reading What Google’s recent RLSA updates mean for advertisers
Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’ Joy Hawkins on September 22, 2016 For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the … Continue reading Everything you need to know about Google’s ‘Possum’ algorithm update
Link metrics have been the foundation of Google’s ranking algorithm since the beginning, but could anything ever surpass links as a ranking signal? Columnist Jayson DeMers speculates. Jayson DeMers on August 12, 2016 It’s almost impossible to see any meaningful search engine optimization (SEO) results without spending some time building and honing your inbound link … Continue reading Why links are still the core authority signal in Google’s algorithm
