Tag Archives: Google’s

C3 Metrics Complies With Google’s GDPR Policies Behind Closed Doors

C3 Metrics Complies With Google’s GDPR Policies Behind Closed Doors by Laurie Sullivan  @lauriesullivan, June 7, 2018 C3 Metrics initially became the only measurement company to achieve “Google compliance” — the ability to work with Google when the EU’s GDPR went into enforcement at the end of May. It required C3 to change its modeling … Continue reading C3 Metrics Complies With Google’s GDPR Policies Behind Closed Doors

Mobile-First Indexing: What Google’s Latest Algorithm Update Means For Your Content Marketing

Chris Reid — May 5, 2018 — May 5, 2018 Over the past year, Google has been referring to their shift to a mobile-first index. According to many experts, it’s one of the most significant changes to Google search results for quite some time. In this post, we’ll look at what the update means, how … Continue reading Mobile-First Indexing: What Google’s Latest Algorithm Update Means For Your Content Marketing

Google’s Chrome Ad Blocker Will Not Harm The Advertising Industry

Google’s Chrome Ad Blocker Will Not Harm The Advertising Industry by Jerrid Grimm , Columnist, April 11, 2018 Say the words “ad blocker” to an advertiser or publisher and you can guarantee they will cringe. When Google announced its new built-in ad blocker for Chrome last year, it was no exception. The feature, which went … Continue reading Google’s Chrome Ad Blocker Will Not Harm The Advertising Industry

Google’s Header Bidding-Like Tool Becomes Available To All

Google’s Header Bidding-Like Tool Becomes Available To All by Laurie Sullivan  @lauriesullivan, April 4, 2018 Google’s header-bidding platform, which it calls Exchange Bidding, become generally available Wednesday to all publishers using DoubleClick for Publishers (DFP). The company also said it has been testing new ad formats like video and transaction types such as programmatic media-buying … Continue reading Google’s Header Bidding-Like Tool Becomes Available To All

Google’s And Other April Fool’s Foolery, Fake News

Google’s And Other April Fool’s Foolery, Fake News by Laurie Sullivan , Staff Writer @lauriesullivan, April 2, 2018 Where’s Waldo? Hiding in Google Maps, of course. The whimsical favorite character, Waldo, and friends Wenda, Wizard Whitebeard, Odlaw and Woof the dog began hiding in Google Maps for a week beginning last Saturday. The game, based on … Continue reading Google’s And Other April Fool’s Foolery, Fake News

How Google’s New Major Algorithm Changes Will Affect Your Ranking

Matthew Goulart — March 19, 2018 — March 19, 2018 Google is constantly updating their algorithm, often times, with little to no effect on your ranking assuming you’ve complied with their SEO guidelines up until this point. However, Google recently released a tweet mentioning broad core algorithm changes which are relatively rare for Google to … Continue reading How Google’s New Major Algorithm Changes Will Affect Your Ranking

Google’s Featured Snippets: The Roundup of Most Recent Stats and Studies

By Ann Smarty February 26th, 2018   Featured snippets are comparatively new Google’s search feature showing web pages that did the best job answering a user’s query in position 0, i.e. on top of organic search results below the ads. Google’s Featured Snippets are still volatile (Google keeps working on the algorithm on a regular basis). … Continue reading Google’s Featured Snippets: The Roundup of Most Recent Stats and Studies

Why You Shouldn’t Match Your META To Google’s New Character Limits

Chris Sheehy — January 26, 2018 Follow @sidewalkbrand — January 26, 2018 This past December Google lengthened the character limits for the META title and description elements they will display for a webpage. These new changes mean Google will now display up to 70 characters (including spaces) for the title and up to 320 characters … Continue reading Why You Shouldn’t Match Your META To Google’s New Character Limits