To meet Google’s standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators. Brian Ussery on October 12, 2017 Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it. … Continue reading ‘High-quality content’ tips from Google’s own style guides
Garry Grant — October 5, 2017 Follow @seoinc — October 5, 2017 geralt / Pixabay Structured data is about telling the search engines exactly what the data in your website is. Bots can read the information when they crawl your site, but adding the schema helps the bots understand the kind of data they’re reading, … Continue reading Making Use of Google’s Structured Data
Tyler Koenig — October 3, 2017 — October 3, 2017 Let’s start with the who of Google’s Real-Time Reporting. That is, who can make use of it? We’re going to look at three disciplines and break down some possible ways of utilizing real-time reporting. Business owner / Chief Marketing Officer As a business owner or … Continue reading The Who, How and Why of Google’s Real-Time Reporting
Noticed the new ‘questions & answers’ section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature. Joy Hawkins on September 8, 2017 In mid-August, Google rolled out a new feature on the Google Maps app for Android called Questions & Answers. This feature is currently also available … Continue reading 6 things you need to know about Google’s Q&A feature on Google Maps
Miranda Marquit — August 30, 2017 — August 30, 2017 Photo-Mix / Pixabay A core component of successful rankings in online search is trust. If you want Google’s trust and boost your online marketing efforts, you need to show that you are legit. When you focus on the items that encourage Google’s trust, you are … Continue reading 3 Rules for Gaining Google’s Trust in Online Search
John Lincoln — July 19, 2017 Follow @johnelincoln — July 19, 2017 Simon / Pixabay If you’d like to promote your local business online by posting directly to Google’s search results, you can do that with Posts on Google. Google experimented with allowing people to post to Google Search and Maps before. Until now, though, … Continue reading Here’s How Your Local Business Can Post Directly to Google’s Search Results
Pam Aungst — July 7, 2017 Follow @PamAnnMarketing — July 7, 2017 Google has a number of free testing tools that can be used to improve your site in various ways. There’s some you may not even know exist – or, if you are aware of them, you may not know how to use them … Continue reading How to Use Google’s Free Testing Tools to Improve Your Site
Addressing brand safety took on a new urgency after an advertiser revolt this spring. Here’s the rundown of what the company has done to address advertiser concerns. Ginny Marvin on June 26, 2017 As adoption of programmatic and retargeting ad buying has grown, brand safety — while certainly a concern — has often taken … Continue reading Timeline: Google’s ongoing efforts to address brand safety on YouTube
What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data. Andy Taylor on June 23, 2017 Back in March, Google began expanding its definition of what constitutes a close variant exact match, a change they expected to roll out “over the coming months.” At last Tuesday’s … Continue reading Early performance results from Google’s update to close variants
Pam Aungst — June 21, 2017 Follow @PamAnnMarketing — June 21, 2017 Google recently went out of its way to remind people about its guidelines on link schemes. Specifically, the reminder was targeted at individuals abusing guest posts as a means of acquiring a large number of inbound links. Submitting the same article to websites … Continue reading Google’s Guidelines For Link Building: What You Need to Know
