Tag Archives: Google’s

Google’s Algorithm Says The World Is Flat

Google’s Algorithm Says The World Is Flat by Laurie Sullivan , Staff Writer @lauriesullivan, January 10, 2018 Leonid Bershidsky, a Berlin-based Russian journalist and columnist for Bloomberg, made an interesting observation in an opinion piece titled “If Google Is Biased, So Are Its Algorithms.” It ran this week in Bloomberg. Bershidsky makes the point that … Continue reading Google’s Algorithm Says The World Is Flat →

Is Google’s Panda Algorithm Still Relevant In 2018?

Google Penalties

Kerry Dye — January 5, 2018 — January 5, 2018 Alexandra_Koch / Pixabay In 2011, Google rocked the online world with its first Panda algorithm update. For the first time, webmasters were being hit with search penalties for breaking Google’s guidelines and 12% of all searches were affected by the update. Panda marked the beginning … Continue reading Is Google’s Panda Algorithm Still Relevant In 2018? →

Google’s Easy Attribution

Marketing Attribution

Rachel Hand — November 16, 2017 Follow @GroMarketingLtd — November 16, 2017 Attribution is one of the biggest challenges that Marketers have faced in recent years. It is estimated that 66% of companies undertake some form of attribution and analyse their results. In light of this Google have launched Google Attribution, which it hopes will … Continue reading Google’s Easy Attribution →

5 ways to sell more this holiday season with Google’s updates to shopping ads

Holiday Season

Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features. Frederick Vallaeys on October 26, 2017 With the biggest e-commerce days of the year just around the corner, it’s not too late to take advantage of some of Google’s newest ways to … Continue reading 5 ways to sell more this holiday season with Google’s updates to shopping ads →

Getting the most out of Google’s new sitelinks

SEO Backlinking

Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look. Matt Lawson on October 20, 2017 Your AdWords ads look different today than they did 10 years ago. They look different than they looked last year. Heck, … Continue reading Getting the most out of Google’s new sitelinks →

‘High-quality content’ tips from Google’s own style guides

Content Strategy

To meet Google’s standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators. Brian Ussery on October 12, 2017 Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it. … Continue reading ‘High-quality content’ tips from Google’s own style guides →

Making Use of Google’s Structured Data

Google Tools

Garry Grant — October 5, 2017 Follow @seoinc — October 5, 2017 geralt / Pixabay Structured data is about telling the search engines exactly what the data in your website is. Bots can read the information when they crawl your site, but adding the schema helps the bots understand the kind of data they’re reading, … Continue reading Making Use of Google’s Structured Data →

The Who, How and Why of Google’s Real-Time Reporting

Google Algorithm

Tyler Koenig — October 3, 2017 — October 3, 2017 Let’s start with the who of Google’s Real-Time Reporting. That is, who can make use of it? We’re going to look at three disciplines and break down some possible ways of utilizing real-time reporting. Business owner / Chief Marketing Officer As a business owner or … Continue reading The Who, How and Why of Google’s Real-Time Reporting →

6 things you need to know about Google’s Q&A feature on Google Maps

Google Tools

Noticed the new ‘questions & answers’ section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature. Joy Hawkins on September 8, 2017 In mid-August, Google rolled out a new feature on the Google Maps app for Android called Questions & Answers. This feature is currently also available … Continue reading 6 things you need to know about Google’s Q&A feature on Google Maps →

3 Rules for Gaining Google’s Trust in Online Search

Google

Miranda Marquit — August 30, 2017 — August 30, 2017 Photo-Mix / Pixabay A core component of successful rankings in online search is trust. If you want Google’s trust and boost your online marketing efforts, you need to show that you are legit. When you focus on the items that encourage Google’s trust, you are … Continue reading 3 Rules for Gaining Google’s Trust in Online Search →