Google’s John Mueller: One Seasonal URL Would Collect Links All Year by Laurie Sullivan , Staff Writer @lauriesullivan, November 16, 2018 Seasonal landing pages come and go, but reposting old versions of a holiday landing page on a brand’s website could disrupt ranking of that page and the site in Google’s search engine. Google Senior Webmaster … Continue reading Google’s John Mueller: One Seasonal URL Would Collect Links All Year
Tag Archives: Google’s
How to Do Keyword Research Using Google’s Free Keyword Planner
Taylor Gordon — September 21, 2018 — September 21, 2018 You’ve probably heard that using certain keywords is important when you create content for your site. What’s the big deal? Search engines use keywords to help people find your website. Readers type in phrases or keywords and the engine populates various sites that could be … Continue reading How to Do Keyword Research Using Google’s Free Keyword Planner
5 Types of Content to Create for Google’s Featured Snippets
Navneet Kaushal — September 20, 2018 Follow @navneetkaushal — September 20, 2018 Featured snippets are routinely called position zero in SERPs. They are concise answers to user queries appearing after PPC ads (if there are any on the page), and just before the first result for the query. Featured snippets are not instant answers, and … Continue reading 5 Types of Content to Create for Google’s Featured Snippets
The Evolution and Expansion of Google’s Featured Snippets
By Ann Smarty July 17th, 2018 A featured snippet is a special way that Google shows off certain results that they feel will be most valuable to the person performing the search. Have you ever searched for a question and had it come up in a box telling you the answer right away? This is a … Continue reading The Evolution and Expansion of Google’s Featured Snippets
Is Your Site Optimized for Google’s Mobile First Indexing?
By Stephen Moyers June 25th, 2018 A study from 2017 revealed 57 percent of all online traffic now comes from mobile devices. In response to the significant shift, Google announced it would develop Mobile First Indexing. The index makes mobile content the first thing Google will search when ranking websites, even if the user is … Continue reading Is Your Site Optimized for Google’s Mobile First Indexing?
C3 Metrics Complies With Google’s GDPR Policies Behind Closed Doors
C3 Metrics Complies With Google’s GDPR Policies Behind Closed Doors by Laurie Sullivan @lauriesullivan, June 7, 2018 C3 Metrics initially became the only measurement company to achieve “Google compliance” — the ability to work with Google when the EU’s GDPR went into enforcement at the end of May. It required C3 to change its modeling … Continue reading C3 Metrics Complies With Google’s GDPR Policies Behind Closed Doors
What’s the Impact of Google’s ‘More Results’ on Mobile Ads?
James Faulkner — May 8, 2018 — May 8, 2018 As you may have noticed over the past few weeks, Google has been testing a ‘More results’ button for mobile searches – and it was officially rolled out on April 12. Google announced the roll out on its @searchliason Twitter account with a brief description … Continue reading What’s the Impact of Google’s ‘More Results’ on Mobile Ads?
Mobile-First Indexing: What Google’s Latest Algorithm Update Means For Your Content Marketing
Chris Reid — May 5, 2018 — May 5, 2018 Over the past year, Google has been referring to their shift to a mobile-first index. According to many experts, it’s one of the most significant changes to Google search results for quite some time. In this post, we’ll look at what the update means, how … Continue reading Mobile-First Indexing: What Google’s Latest Algorithm Update Means For Your Content Marketing
How to Get Your Business on Google’s Right Sidebar “Knowledge Graph”
Jenn Villa — May 1, 2018 — May 1, 2018 Simon / Pixabay Almost every search for a business on Google serves up an information box on the right side of the results page. It shows the company name, phone number, hours, a link to their website, as well as pictures and reviews. You love … Continue reading How to Get Your Business on Google’s Right Sidebar “Knowledge Graph”
Google’s Chrome Ad Blocker Will Not Harm The Advertising Industry
Google’s Chrome Ad Blocker Will Not Harm The Advertising Industry by Jerrid Grimm , Columnist, April 11, 2018 Say the words “ad blocker” to an advertiser or publisher and you can guarantee they will cringe. When Google announced its new built-in ad blocker for Chrome last year, it was no exception. The feature, which went … Continue reading Google’s Chrome Ad Blocker Will Not Harm The Advertising Industry