Tag Archives: Google

Understand This One Thing About Google, And Your SEO Will Be Easy

Andy CallowayMarch 14, 2015 I hate to break it to you, but you’ve probably got Google all wrong. Most people got it wrong and in doing so, they ended up floundering with poor rankings and terrible websites. SEO companies got it wrong. Marketers got it wrong and businesses got it wrong. Some people are still … Continue reading Understand This One Thing About Google, And Your SEO Will Be Easy →

Why You Must Have A Mobile-Friendly Website (Now According To Google)

Google

Alex MontvilleMarch 14, 2015 From a usability perspective, having a mobile-friendly website is a no-brainer. Users are increasingly visiting your website from a variety of different smartphones, tablets, and other devices—and it only makes sense to accommodate to this ever-growing group of visitors. Erik Qualman—digital leadership speaker, entrepreneur, and author—recently predicted that 2015 is the … Continue reading Why You Must Have A Mobile-Friendly Website (Now According To Google) →

Websites Lacking Mobile Optimization And Responsive Design Will Lose Search Visibility – Google Confirms [Video]

Mobile Marketing, SEO Audit

ZOG DigitalMarch 13, 2015 Google controls the online world. The company’s global search market penetration is nearly 60 percent, so when the search giant speaks it’s natural that marketers listen—especially when Google announces sweeping changes to its mobile SEO rankings system as it just did. Beginning April 21, Google will start ranking websites optimized for … Continue reading Websites Lacking Mobile Optimization And Responsive Design Will Lose Search Visibility – Google Confirms [Video] →

What the New Google and Twitter Partnership Means For Your Business

Google, Twitter

Ryan VanDenabeeleMarch 12, 2015 Drinking from a firehose is difficult and not advisable, but if anyone can do it, it’s Google. Twitter and Google have inked a deal that will bring tweets back into the Google search results. The new partnership will bring Twitter more eyeballs, more users, and more chances to monetize. Fantastic, but … Continue reading What the New Google and Twitter Partnership Means For Your Business →

The Survivor’s Guide To The Google Penguin Update

Google, Panda

Sarah TrellMarch 10, 2015 For industry insiders, it comes as no surprise that SEO tactics used a decade ago—and in many cases safely used until recently—just don’t work anymore. With the rollout of Hummingbird in 2013, it became quite clear that Google was trending in a slightly new direction. Unfortunately for many, that direction was … Continue reading The Survivor’s Guide To The Google Penguin Update →

Last Minute Tips to Create a Mobile-Friendly Site Before the Google Algorithm Update Lowers Your Rankings

Web Design Guidelines

Tracey WallaceMarch 10, 2015 Last week, news broke about Google’s upcoming algorithm change. As of April 21, sites that are not mobile-friendly will be penalized, some even removed from Google’s mobile search index. This move is an effort on the part of Google to encourage businesses to accept the new ways consumers are accessing information. … Continue reading Last Minute Tips to Create a Mobile-Friendly Site Before the Google Algorithm Update Lowers Your Rankings →

Google Changes Search Ranking, Favors Mobile-Friendly Websites

Google

VerticalResponseMarch 10, 2015 Mobile-friendly websites will soon become more important for businesses than ever. Google recently announced a ranking signal change that will favor mobile-friendly websites in search results. Is your website responsive? The change, influenced by increasing mobile Internet usage, will allow people to more easily discover relevant, device optimized, and high quality search … Continue reading Google Changes Search Ranking, Favors Mobile-Friendly Websites →

“Brands have more followers on Google+ than on all others together”

Branding, Google

by Zoe Summers March 10th, 2015 Zoe Summers Zoe Summers is an experienced Social Media Consultant. One of the Co-Founders of Mass Planner, a social automation software. Before joining the startup world, she worked with big corporations, helping them change the world one step at a time. She loves writing, exploring new sunnier places and … Continue reading “Brands have more followers on Google+ than on all others together” →

All Your Marketing Data Belongs To Google & Facebook — Will You Keep It There?

Marketing Strategy

Columnist David Rodnitzky weighs the pros and cons of trusting Google and Facebook with your marketing analytics data. David Rodnitzky on March 10, 2015 Google and Facebook are in an arms race to provide the best ad tech they can to advertisers, and they’re willing to do it for little to no cost. This article … Continue reading All Your Marketing Data Belongs To Google & Facebook — Will You Keep It There? →

Google Researching Ways (Other Than Links) to Measure Site Trust

Search Engine Optimization

Geoff SimonMarch 9, 2015 It’s called Knowledge-Based Trust (or KBT), and it’s the subject of a research paper Google has outlined here titled, Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources . The intention of the new metric would be to estimate the trustworthiness of a particular web source by determining how accurate the information contained on … Continue reading Google Researching Ways (Other Than Links) to Measure Site Trust →