by Louise Craft February 11, 2016 Follow @metricmogulFebruary 11, 2016 We all know how important it is to analyse our marketing campaigns in order to guarantee they are performing. Google Analytics allows you to do exactly that. This fantastic free tool ensures marketers can make data led decisions to streamline their marketing efforts, increase their … Continue reading 10 Ultimate Google Analytics Tips To Boost Your Digital Marketing
by Sarah Smith February 10, 2016 Follow @sarahsmith82110February 10, 2016 Responsive web design is about creating a page that responds or resizes itself according to the type of device it’s seen on. This might be anything from an oversized desk monitor to a 4 inch smartphone screen. Elements such as images that render nicely on … Continue reading How to Use Google Analytics to Design a Responsive Website
To include search partners or not to include search partners? That is the question for many AdWords advertisers. To help answer this question, columnist Andy Taylor shares data on search partner ad performance. Andy Taylor on February 5, 2016 The Google Search Network gives advertisers the ability to gain additional AdWords traffic and conversions from … Continue reading Google Search Partner Network: Friend Or Foe?
by Oliver Neely February 4, 2016 Follow @elvinweb1February 4, 2016 If you want to reach more customers online, you need to be on Google. Most businesses realize this, but aren’t taking full advantage of the tools available to them. Google My Business is a free service making it easier for businesses to “be found” on … Continue reading Get More Customers Online with Google My Business
by Eric Seal January 30, 2016January 30, 2016 The Google Webmaster Guidelines just got a big update. Following last week’s Webmasters page revamp, the new Google Webmaster Guidelines page has been updated for the changing user base. The Guidelines are divided into two sections—General Guidelines and Quality Guidelines—that offer you a simple list of best … Continue reading All About the Updated Google Webmaster Guidelines
by Susan Gilbert January 28, 2016 Follow @SusanGilbertJanuary 28, 2016 The New Generation of SEO Marketing Have you abandoned your SEO strategy after being affected by Panda, Penguin and whatever new algorithm was thrown into the mix? If so, now is the time to include this important element in your business marketing plan, and recognize … Continue reading Why SEO Is No Longer Just A Google Strategy
by John Komarek January 27, 2016January 27, 2016 Google Analytics Site Search allows you to get a glimpse of your customers’ minds by listing all the search keywords and jargons they used. It gives you data on what they look for, how quickly they find things on your site, what they have trouble finding, and … Continue reading Essential Guide to Google Analytics Site Search
by Will Kerschbaum January 24, 2016January 24, 2016 You’ve just searched in Google for a keyword in your industry and your website didn’t show up. You’ve got some major search engine optimization to do, but you don’t know where to start. How can you get better Google rankings? Are there any quick fixes to improve … Continue reading 10 SEO Fixes You Can Do Right Now For Better Google Ranking
The tech giant is also beefing up its YouTube AdBlitz site and channel for Super Bowl ads. Barry Levine on January 20, 2016 To help marketers take advantage of “micro-moments” — those events that everyone starts talking about — Google is today announcing online Real-Time Ads. A typical micro-moment: last year’s performance by the left shark in … Continue reading Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment
by Efrat Ravid January 16, 2016 Follow @ClickTaleJanuary 16, 2016 It was Confucius who said, “If you shoot for the stars and hit the moon, it’s OK. But you’ve got to shoot for something.” Although the Chinese philosopher wasn’t referring to organic Google results in 500 BC’s China, today’s online businesses would argue that “shooting … Continue reading Getting to the Top of Google: Simplifying On-Site SEO
