by Mark Irvine February 29, 2016February 29, 2016 Whether you’re doing PPC for the first time or you’ve just signed a new client, it can be daunting to know whether or not you’re doing a good job. Sure, we all want to create unicorn ads that have highest CTRs and the best conversion rates, but … Continue reading Google AdWords Benchmarks for YOUR Industry [NEW DATA]
By Ann Smarty February 29th, 2016 Google Suggest may often be the most random collection of auto-corrections you will ever see. I once saw a screenshot that took “I punched a…” and it auto-suggested “…whale right in the face”. Oftentimes Google Suggest is a strange animal… But there is no denying it is affecting a … Continue reading Google Suggest Optimization: How To Optimize For Google Autocomplete
By Nick Supapol February 25th, 2016 There’s a ton of speculation online about ads being removed from the right side of Google’s SERPs. This speculation is quickly turning into confirmation as a Google spokesperson has reached out to an SEM Post with the following: “We’ve been testing this layout for a long time, so some people … Continue reading Google Testing 4 Top Ads Layout
by Alanna Jackson February 24, 2016February 24, 2016 If you’ve done a Google search recently, then you’ve probably noticed something is different. Maybe you weren’t able to place your finger on it? If you’re in digital marketing, then you may have noticed it right away. So, what’s changed? The side ads are no longer present … Continue reading Side Ads Gone From Google – It’s Not The End of the World!
Keep calm and carry on with your PPC campaigns despite recent changes in the SERP layout, urges columnist Kevin Ryan. Kevin Ryan on February 24, 2016 Did you hear the news? Google is changing the way search ads will appear in results pages. As Search Engine Land reported, most of the search ads appearing … Continue reading Save Our Search: 3 Reasons Not To Overreact About Losing Google Ads In The Right Rail
by Mark Irvine February 23, 2016February 23, 2016 It’s never a slow week in SEM. Last week, the Wordstream office was enjoying a short work week, unseasonably pleasant Boston weather, and the birthday of our beloved Erin Sagin. And while we were all enjoying our peaceful weeks, Google decided to start rolling out the biggest … Continue reading The New Google SERP: 3 Changes & 3 Things That Haven’t Changed…Yet
A library of plugins is designed to give sites common tracking features automatically. Ginny Marvin on February 23, 2016 Last week, Google launched autotrack for analytics.js (aka Universal Analytics) to make it easier for marketers to get more out of Google Analytics without having to go through a big customization learning curve. The autotrack library “attempts … Continue reading Google Launches Autotrack To Help Sites Get More Out Of Universal Analytics
by Larry Kim February 23, 2016February 23, 2016 Text ads have appeared to the right of Google’s search results since AdWords launched in 2000. No more. They’re history. R.I.P. Google has confirmed a huge change to the way AdWords ads are displayed for desktop search results, and it is now rolling out for all of … Continue reading Google Kills Off Side Ads: What You Need to Know
by Ty Rothstein February 22, 2016 Follow @https://twitter.com/AmitiRothsteinFebruary 22, 2016 I’m going to go out on a limb and guess that you want to get more traffic to your website. If my guess is correct, then there’s a reason for you to keep reading. Today we’ll go over a handful of SEO tips by showing … Continue reading SEO Tips to Conquer Google: 9 Mistakes and DIY Solutions
by Govind Agarwal February 11, 2016 Follow @submitedgeFebruary 11, 2016 Have you ever wondered how Google manages to bring the most accurate results for every search you make? Speaking from a spectator’s point of view, it seems as if Google is God. It defines accuracy at its finest feature and provides the user with solutions … Continue reading Quick Insights Related to the Integration of Google Panda in the Core Ranking Algorithm
