Tag Archives: Google

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

by VerticalResponse January 10, 2016 Follow @VR4SmallBizJanuary 10, 2016 Understanding your customers well enough to ensure you’re giving them what they want and need — that’s the key to success for any small business in any industry. It’s easy enough to learn about the customers and prospects who actually walk into your store or office, but … Continue reading Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool →

Making The Most Of Google Analytics Audiences Within Your Search Campaigns

Search marketers, have you been using Google Analytics in conjunction with Remarketing Lists for Search Ads? If not, columnist Laura Collins is here to explain the benefits. Laura Collins on January 8, 2016 Since its launch in 2013, Remarketing Lists for Search Ads (RLSA) has become such an integral tool for PPC marketers that it’s hard to … Continue reading Making The Most Of Google Analytics Audiences Within Your Search Campaigns →

5 Essential Steps to Becoming a Premium Google AdSense Publisher

by Eyal Katz January 2, 2016 Follow @eyalk100January 2, 2016 If you’re reading this, chances are you haven’t been invited to Google’s most exclusive club. Don’t cry–you’re not alone. We all know that a standard AdSense account, when measured, tested, and adjusted can bring in some killer revenue. So what’s the deal with the mythical … Continue reading 5 Essential Steps to Becoming a Premium Google AdSense Publisher →