Sarah GoodallOctober 16, 2015 This week Hootsuite made a pretty significant announcement confirming their move into the employee advocacy space with the launch of their new solution – Amplify. I’ve blogged extensively about employee advocacy for many years and I’ve been in the driving seat when it comes to launching such a program within a … Continue reading 5 Reasons Why Training Employees To Use Social Media Is Good For Marketing
Mars DorianOctober 16, 2015 I open my browser bookmarks, read through my daily news blogs and find a common theme nowadays: offended people everywhere. Someone said or did something on the net that someone else finds “deeply problematic” which then winds up the outrage machine. Social media users go on a virtual witch hunt, trying … Continue reading Is Your Online Presence Too Safe for Your Own Good?
Amanda ChiuOctober 6, 2015 Congratulations! You’ve written a fantastic blog post…but now what? What will make your blog sink or swim in a sea constantly filling with content? After all you’re competing with with over 20,000 blog posts a day. Every writer experiences the challenge of making their content go from good to great. Editing … Continue reading 13 Tools To Take Your Blog Writing From Good To Great
Vinny AlvesOctober 5, 2015 So you’ve finally decided what the focus of your website should be and are ready to set up your WordPress install. You now need to select your theme and a series of plugins to build upon the core functionality you get from WordPress out of the box. With thousands of options … Continue reading How to Identify Good WordPress Plugins in 4 Easy Steps
Sarah BurnsOctober 5, 2015 Depending on who you ask, some search marketers will tell you that dynamic keyword insertion (DKI) hurts conversions. DKI is designed to be an advanced feature, one that can help you dynamically modify parts of your ads to include the keywords that trigger the ad in question. Still, according to the … Continue reading DKI – A Good Or Bad Thing?
Erin MayOctober 1, 2015 You can now block individual senders from your Gmail account with two simple clicks. Last week Google announced the most recent in a long history of updates to its core products designed to benefit user experience. Keyword stuffed articles with no value no longer rank well in search, and now graymail … Continue reading Only Good Content Will Save Marketers From Themselves
Laura DonovanSeptember 30, 2015 Google has just rolled out a new product called Customer Match. Google states that this is in response to consumer expectations for more immediate and relevant content. The new product specifically targets people that have provided an email address to a company. These email addresses can be uploaded to Google. Ads … Continue reading Why Google’s Customer Match is Good for Business AND Consumers
Suzanne HoenigSeptember 29, 2015 #, # Pound, pound.Nope. It’s not a knock-knock joke.They’re read “hashtag, hashtag.”Or, “hash, hash,” if you’re British.Or, “tag, tag,” if you’re a little lazy, like me. But you already know all this if you’ve seen the helpful SNL PSA from social media wizards Jimmy Fallon and Justin Timberlake. (It’s ever so … Continue reading Discover and Promote Your Own Good Hashtag
Marketing experts weigh in possible impact of Facebook’s plan to test a way for people to express shorthand emotions other than Like. Martin Beck on September 21, 2015 Facebook’s Like button is about to have company. One question: Will marketers give it the thumbs up? It almost certainly won’t be a “dislike” button, but it … Continue reading Will Facebook’s “Empathy” Button Be Good News For Marketers?
Rachel BaileySeptember 21, 2015 Every one of us is a writer of some shape or form. From journals to blogs and emails and contracts, writing is a form of expression that we all use everyday whether you realize it or not. Tapping into this gem of artistic expression doesn’t mean that you have to sit … Continue reading How Good Writing Can Help Your Small Biz Succeed
