Julie Chomiak — November 3, 2016 — November 3, 2016 It seems counter-intuitive, but client gift giving is actually good for business, especially small businesses. Even though money is being spent, the returns always exponentially outweigh the initial spend. These small tokens of appreciation go a long way in building relationships and customer loyalty. With … Continue reading Gifts Welcome: How Client Gift Giving Is Good For Business
Tag Archives: Good
What Is a Good Marketing Strategy for New Product Development?
by Jaime Nacach Follow @bloominariOctober 26, 2016 Over and again, I have found that fledgling innovators or entrepreneurs start with the product idea first and link their strategies to it. Campaigns flounder because they start from their vantage point rather than that of their clients. In the end, these individuals may end up pleasing just … Continue reading What Is a Good Marketing Strategy for New Product Development?
3 Ways Good Data Makes Your ABM Program Take Off Like a Rocket
by Christopher GillespieOctober 26, 2016 Are we still talking about data? In this day and age do we really need to tout the necessity of good data? You bet! Although, you wouldn’t think so from the way you hear people talking about it. Data is last year’s topic and practically everybody under the sun is … Continue reading 3 Ways Good Data Makes Your ABM Program Take Off Like a Rocket
3 Reasons Adding Live Chat is Good for Business
by Ross WingoOctober 21, 2016 Allow me to introduce the unsung hero of customer acquisition and retention: live chat for your website. If your business doesn’t already have a live chat product, then you’re missing out on a great way to engage potential and existing customers. While live chat is effective for capturing information about … Continue reading 3 Reasons Adding Live Chat is Good for Business
Are PPC Firms Playing Your Good Name Against You?
by Randy Milanovic Follow @kayak360October 6, 2016 As regular visitors to the this blog will know, I hate it when online partners stretch the truth or hide the obvious to squeeze a few extra dollars out of their clients. This issue seems to be more common with Pay-Per-Click (PPC) providers than it is within other … Continue reading Are PPC Firms Playing Your Good Name Against You?
Google Says: Good Luck Getting Consumers’ Attention
by Gavin O’Malley, Staff Writer @mp_gavin, October 6, 2016 Hoping to get consumers’ attention? Good luck. More or less, that’s the conclusion of some fresh findings from Google. Among other challenges, consumers are increasingly splitting their focus between multiple screens. In fact, about half of users now rely on more than one type of … Continue reading Google Says: Good Luck Getting Consumers’ Attention
Notes from a Digital Marketer, or How to Establish Good, Old-fashioned Human Connections
by Rebecca Corvese Follow @ScribeTreeMktgOctober 3, 2016 I I recently read an article on LinkedIn by Kevin Williams, about his experience with his 27,000+ LinkedIn connections. In it, he explained that his overall experience with LinkedIn had been good, but that the number of connections he had gained had not necessarily correlated to meaningful actions. … Continue reading Notes from a Digital Marketer, or How to Establish Good, Old-fashioned Human Connections
Are You Hiring A “Good Guy,” Or The Right Individual?
by Dave Brock Follow @davidabrockSeptember 30, 2016 Recently, I met with a CEO. He was trying to hire a new VP of Sales. For various reasons, he had struggled with getting the right person in place for a number of years. He was about to hire an individual. This person was the only individual that … Continue reading Are You Hiring A “Good Guy,” Or The Right Individual?
How Much Good Can Information Do?
by Varun NayarSeptember 28, 2016 How much is transparency worth? Or, to ask a better question: How much is access to information worth? According to a recent report from McKinsey & Company, open data—that is, information that the government or private-sector organizations chooses to make public—has the potential to create $ 3 trillion of value … Continue reading How Much Good Can Information Do?
Policies to Remain in Good Standing
by Personal Branding BlogSeptember 22, 2016 The Wells Fargo Bank fraudulent activities was a jaw dropping news event. We are all aware of protecting passwords online, but the bank magnified potential problems ahead. Upon walking into a bank, one normally trusts the tellers employed to handle bank accounts. The question becomes, is this a unique … Continue reading Policies to Remain in Good Standing
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