Tag Archives: Good

Like This? Give It A Good Review

by Aaron Baar, Staff Writer, September 20, 2016 I recently had some work done around the house. The crew that came was efficient, courteous and competent. Two days after their visit, I received a follow-up call: Was I happy with the service? On a scale of one-to-10, how would I rate it? After giving generally … Continue reading Like This? Give It A Good Review →

“Open This Email Right Now!” What Makes a Good Subject Line?

Email Marketing Optimization

by VerticalResponse Follow @VR4SmallBizSeptember 17, 2016 You’re drowning in emails, right? Every day the inbox piles up with ever more sales, ads, offers, news, and even the occasional personal note. Some email providers like Gmail segregate your incoming mail in an effort to keep the important items front and center. Even so, your inbox and … Continue reading “Open This Email Right Now!” What Makes a Good Subject Line? →

How Successful Leaders Capitalize On Good Times

Leadership

by Kevin Daum Follow @YPOSeptember 16, 2016 All leaders know to be proactive when times are challenging. They don’t always know exactly what to do, but they know they need to do something. I am surprised at how few leaders work to capitalize when things are going well. When market conditions are favorable and business … Continue reading How Successful Leaders Capitalize On Good Times →

Nobody Wants To Admit This, But Good People Are The Ones Who Kill Startups

Startup Success

by Dennis Yu Follow @dennisyuSeptember 7, 2016 You keep your great people and terminate the bad people- we all do that. But it’s the merely good people that will kill you. “Steve is a good guy”, you tell yourself. He didn’t do anything so egregious that he deserves getting fired. And maybe his performance will … Continue reading Nobody Wants To Admit This, But Good People Are The Ones Who Kill Startups →

Why “Only One Change Per Test” Isn’t Good Advice

A/B Testing Process

by Alex BirkettAugust 26, 2016 Do a quick Google search for “A/B testing mistakes,” and you’ll find a good amount of articles. Common on those lists is the oft-repeated advice that you should “not make more than one change per test.” As it turns out, like much of the advice in the conversion optimization world, … Continue reading Why “Only One Change Per Test” Isn’t Good Advice →

Why Facebook For Business Is A Good Idea

Facebook Business

by Prasanna Bidkar Follow @prasannabidkarAugust 6, 2016 Facebook received a lot of flak in the last couple of years. This is partly because of a plethora of new social networks mushrooming. In addition to new applications, apps like WhatsApp caught people’s fancy as smartphones became the device of choice. Its financial numbers and revenue too … Continue reading Why Facebook For Business Is A Good Idea →

Why Your Welcome Email Is Not Good Enough

Email List Building

by Bria Sullivan July 31, 2016July 31, 2016 Imagine you’re in the middle of a heat wave. Stuck inside, chilling by the good ol’ AC, you decide to look for something good on TV. You’re flicking through the channels when — BAM! — you land on a movie, right in the middle of the action. … Continue reading Why Your Welcome Email Is Not Good Enough →

How to Nudge Employees in a Direction That’s Good For Them

Employee Advocacy

by Paul Keijzer July 28, 2016 Follow @Paul_KeijzerJuly 28, 2016 While preparing for a course I’m going to deliver on managing change I’ve been diving (and in some cases drowning) into the latest thinking on influencing behavior and managing transformational change. I’ve now got a pretty good grasp on the topic. It’s really fascinating how … Continue reading How to Nudge Employees in a Direction That’s Good For Them →

Monthly Subscriptions Vs. Pay As You Go – What’s Good For Your Business?

eCommerce

by Anand Srinivasan July 25, 2016 Follow @anand_srinivJuly 25, 2016 As a business, you are likely to be signing up for a number of third party software and services – be it for accounting, marketing, HR, finance or just web hosting. Back in the day, these business software tools were available to download for a … Continue reading Monthly Subscriptions Vs. Pay As You Go – What’s Good For Your Business? →