by Daniel RohslerAugust 27, 2016 Brands are finally investing heavily in videos for social platforms. Although the attention is now there, clients often ask about best practices for making a “good” video for social. Facebook has been making a slow but steady switch to showing more videos in users’ News Feeds—I just did a quick … Continue reading What Makes a “Good” Video for Social?
Tag Archives: Good
Why “Only One Change Per Test” Isn’t Good Advice
by Alex BirkettAugust 26, 2016 Do a quick Google search for “A/B testing mistakes,” and you’ll find a good amount of articles. Common on those lists is the oft-repeated advice that you should “not make more than one change per test.” As it turns out, like much of the advice in the conversion optimization world, … Continue reading Why “Only One Change Per Test” Isn’t Good Advice
Why Facebook For Business Is A Good Idea
by Prasanna Bidkar Follow @prasannabidkarAugust 6, 2016 Facebook received a lot of flak in the last couple of years. This is partly because of a plethora of new social networks mushrooming. In addition to new applications, apps like WhatsApp caught people’s fancy as smartphones became the device of choice. Its financial numbers and revenue too … Continue reading Why Facebook For Business Is A Good Idea
Why Your Welcome Email Is Not Good Enough
by Bria Sullivan July 31, 2016July 31, 2016 Imagine you’re in the middle of a heat wave. Stuck inside, chilling by the good ol’ AC, you decide to look for something good on TV. You’re flicking through the channels when — BAM! — you land on a movie, right in the middle of the action. … Continue reading Why Your Welcome Email Is Not Good Enough
How to Nudge Employees in a Direction That’s Good For Them
by Paul Keijzer July 28, 2016 Follow @Paul_KeijzerJuly 28, 2016 While preparing for a course I’m going to deliver on managing change I’ve been diving (and in some cases drowning) into the latest thinking on influencing behavior and managing transformational change. I’ve now got a pretty good grasp on the topic. It’s really fascinating how … Continue reading How to Nudge Employees in a Direction That’s Good For Them
Monthly Subscriptions Vs. Pay As You Go – What’s Good For Your Business?
by Anand Srinivasan July 25, 2016 Follow @anand_srinivJuly 25, 2016 As a business, you are likely to be signing up for a number of third party software and services – be it for accounting, marketing, HR, finance or just web hosting. Back in the day, these business software tools were available to download for a … Continue reading Monthly Subscriptions Vs. Pay As You Go – What’s Good For Your Business?
Your LinkedIn Profile Looks Good – Now What?
by Sydney Slavin July 23, 2016July 23, 2016 This post is geared to young professionals who are just beginning to build their LinkedIn network. Your LinkedIn profile is a great representation of your professional story, what makes you – you, and what differentiates you from the other 433+ million LinkedIn members. LinkedIn recently published interesting … Continue reading Your LinkedIn Profile Looks Good – Now What?
10 Insanely Good Reasons You Should Publish On Medium
by Larry Kim July 19, 2016July 19, 2016 We all want to make our content go further. No matter how many followers you have on social media and no matter how many people visit your website every month, sometimes your great content just doesn’t get as much mileage as it could. Your most loyal readers … Continue reading 10 Insanely Good Reasons You Should Publish On Medium
The Benefits of Good Budgeting for Your Business
by Brian Stupp July 18, 2016 Follow @IOUFinancialJuly 18, 2016 If you’ve been managing your budget on the back of an envelope, you are denying yourself a powerful tool that can make the difference between your small business’ success or failure. A proper expense budget not only serves as a roadmap for how you will … Continue reading The Benefits of Good Budgeting for Your Business
How The Halo Effect Affects Optimization (the Good, the Bad, and the Ugly)
by Alex Birkett July 16, 2016July 16, 2016 “What is beautiful is good,” the saying goes. This saying stems from a belief that attractiveness correlates to other good qualities. In a phrase, attractiveness is a Halo Effect. Of course, you can see that on the surface, the logic in that saying is flawed. What’s beautiful … Continue reading How The Halo Effect Affects Optimization (the Good, the Bad, and the Ugly)
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