by Varun NayarSeptember 28, 2016 How much is transparency worth? Or, to ask a better question: How much is access to information worth? According to a recent report from McKinsey & Company, open data—that is, information that the government or private-sector organizations chooses to make public—has the potential to create $ 3 trillion of value … Continue reading How Much Good Can Information Do?
Tag Archives: Good
Policies to Remain in Good Standing
by Personal Branding BlogSeptember 22, 2016 The Wells Fargo Bank fraudulent activities was a jaw dropping news event. We are all aware of protecting passwords online, but the bank magnified potential problems ahead. Upon walking into a bank, one normally trusts the tellers employed to handle bank accounts. The question becomes, is this a unique … Continue reading Policies to Remain in Good Standing
Like This? Give It A Good Review
by Aaron Baar, Staff Writer, September 20, 2016 I recently had some work done around the house. The crew that came was efficient, courteous and competent. Two days after their visit, I received a follow-up call: Was I happy with the service? On a scale of one-to-10, how would I rate it? After giving generally … Continue reading Like This? Give It A Good Review
“Open This Email Right Now!” What Makes a Good Subject Line?
by VerticalResponse Follow @VR4SmallBizSeptember 17, 2016 You’re drowning in emails, right? Every day the inbox piles up with ever more sales, ads, offers, news, and even the occasional personal note. Some email providers like Gmail segregate your incoming mail in an effort to keep the important items front and center. Even so, your inbox and … Continue reading “Open This Email Right Now!” What Makes a Good Subject Line?
How Successful Leaders Capitalize On Good Times
by Kevin Daum Follow @YPOSeptember 16, 2016 All leaders know to be proactive when times are challenging. They don’t always know exactly what to do, but they know they need to do something. I am surprised at how few leaders work to capitalize when things are going well. When market conditions are favorable and business … Continue reading How Successful Leaders Capitalize On Good Times
Nobody Wants To Admit This, But Good People Are The Ones Who Kill Startups
by Dennis Yu Follow @dennisyuSeptember 7, 2016 You keep your great people and terminate the bad people- we all do that. But it’s the merely good people that will kill you. “Steve is a good guy”, you tell yourself. He didn’t do anything so egregious that he deserves getting fired. And maybe his performance will … Continue reading Nobody Wants To Admit This, But Good People Are The Ones Who Kill Startups
What Makes a “Good” Video for Social?
by Daniel RohslerAugust 27, 2016 Brands are finally investing heavily in videos for social platforms. Although the attention is now there, clients often ask about best practices for making a “good” video for social. Facebook has been making a slow but steady switch to showing more videos in users’ News Feeds—I just did a quick … Continue reading What Makes a “Good” Video for Social?
Why “Only One Change Per Test” Isn’t Good Advice
by Alex BirkettAugust 26, 2016 Do a quick Google search for “A/B testing mistakes,” and you’ll find a good amount of articles. Common on those lists is the oft-repeated advice that you should “not make more than one change per test.” As it turns out, like much of the advice in the conversion optimization world, … Continue reading Why “Only One Change Per Test” Isn’t Good Advice
Why Facebook For Business Is A Good Idea
by Prasanna Bidkar Follow @prasannabidkarAugust 6, 2016 Facebook received a lot of flak in the last couple of years. This is partly because of a plethora of new social networks mushrooming. In addition to new applications, apps like WhatsApp caught people’s fancy as smartphones became the device of choice. Its financial numbers and revenue too … Continue reading Why Facebook For Business Is A Good Idea
Why Your Welcome Email Is Not Good Enough
by Bria Sullivan July 31, 2016July 31, 2016 Imagine you’re in the middle of a heat wave. Stuck inside, chilling by the good ol’ AC, you decide to look for something good on TV. You’re flicking through the channels when — BAM! — you land on a movie, right in the middle of the action. … Continue reading Why Your Welcome Email Is Not Good Enough
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