Simon Davies — February 27, 2017 Follow @SimonTheoDavies— February 27, 2017 Ruthlessness and competitiveness tend to be attributes associated with individuals in the world of business. This has been typified by Gordon Gekko in Wall Street and Ayn Rand’s novel, Atlas Shrugged. Meanwhile, kindness is often an afterthought and sometimes seen as an inconvenience. But … Continue reading Nice Guys Always Win: Why Having a Heart is Good for Business
Katherine A. Sliter — February 14, 2017 — February 14, 2017 Within the talent management community, there is often the perception that having more of a desirable personality trait is always better. After all, if friendly, conscientious individuals do well in a particular role, shouldn’t extra friendly and extra conscientious individuals do extra-extra well? To … Continue reading Personality: Can You Have Too Much of a Good Thing?
Stefan Wolpers — January 1, 2017 Follow @StefanW— January 1, 2017 TL;DR: Agile Metrics Suitable agile metrics reflect either a team’s progress in becoming agile or your organization’s progress in becoming a learning organization. At the team level, qualitative agile metrics typically work better than quantitative metrics. At the organizational level, this is reversed: quantitative … Continue reading Agile Metrics – The Good, the Bad, and the Ugly
Jonathan Becher — December 19, 2016 Follow @jbecher— December 19, 2016 Over the weekend, a senior manager at another company challenged me as to whether he really had to be digitally proficient. He went on to explain he had hired an intern for his social media presence and a personal online shopper for his clothes. … Continue reading Good Managers Must Be Digitally Fluent
To many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than central to the company’s marketing efforts. Columnist Kevin Lee explains why this view needs to change. Kevin Lee on December 9, 2016 From its inception as a marketing discipline … Continue reading Why good SEO is strategic
Michael Bellina — December 6, 2016 Follow @MigmanMedia— December 6, 2016 There is no doubt that driving traffic to your website is imperative to its success. However, I have come across sites that have great traffic but zero conversions. Just to be clear, conversions come in all different flavors. They range from the sale conversion … Continue reading Your SEO Campaign is Only As Good As Your Conversions
Brian Wallace — November 19, 2016 Follow @nowsourcing— November 19, 2016 Since the start of the internet boom, people have been looking for ways to use it to their advantage, and businesses are no exception to this. The rise of eCommerce is a perfect example of this- the internet opened up a brand-new avenue for … Continue reading Why Subscription Boxes Are Good Business [Infographic]
Ryan Burgio — November 16, 2016 — November 16, 2016 Ah, Sundays. A day of rest. A perfect day to relax, kick up your feet, watch some football or venture outdoors. Pop on some comfy clothes and let your mind drift away from your hectic week. Sunday is when everyone detaches from their laptops and … Continue reading Is Sunday a Good Day to Send a Marketing Email?
by Gavin O’Malley, Staff Writer @mp_gavin, November 10, 2016 Hoping to get consumers’ attention? Good luck. More or less, that’s the conclusion of some fresh findings from Google. Among other challenges, consumers are increasingly splitting their focus between multiple screens. In fact, about half of users now rely on more than one type of gadget … Continue reading Google Says: Good Luck Getting Consumers’ Attention
William Gadea — November 7, 2016 — November 7, 2016 Are you the project manager who has been tasked with producing a video that will please a sprawling set of stakeholders? This might not be news to you, but getting the video produced might well be the easiest part of your job. The real challenge … Continue reading How to Be a Good Video Sherpa
