To many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than central to the company’s marketing efforts. Columnist Kevin Lee explains why this view needs to change. Kevin Lee on December 9, 2016 From its inception as a marketing discipline … Continue reading Why good SEO is strategic
Michael Bellina — December 6, 2016 Follow @MigmanMedia— December 6, 2016 There is no doubt that driving traffic to your website is imperative to its success. However, I have come across sites that have great traffic but zero conversions. Just to be clear, conversions come in all different flavors. They range from the sale conversion … Continue reading Your SEO Campaign is Only As Good As Your Conversions
Brian Wallace — November 19, 2016 Follow @nowsourcing— November 19, 2016 Since the start of the internet boom, people have been looking for ways to use it to their advantage, and businesses are no exception to this. The rise of eCommerce is a perfect example of this- the internet opened up a brand-new avenue for … Continue reading Why Subscription Boxes Are Good Business [Infographic]
Ryan Burgio — November 16, 2016 — November 16, 2016 Ah, Sundays. A day of rest. A perfect day to relax, kick up your feet, watch some football or venture outdoors. Pop on some comfy clothes and let your mind drift away from your hectic week. Sunday is when everyone detaches from their laptops and … Continue reading Is Sunday a Good Day to Send a Marketing Email?
by Gavin O’Malley, Staff Writer @mp_gavin, November 10, 2016 Hoping to get consumers’ attention? Good luck. More or less, that’s the conclusion of some fresh findings from Google. Among other challenges, consumers are increasingly splitting their focus between multiple screens. In fact, about half of users now rely on more than one type of gadget … Continue reading Google Says: Good Luck Getting Consumers’ Attention
William Gadea — November 7, 2016 — November 7, 2016 Are you the project manager who has been tasked with producing a video that will please a sprawling set of stakeholders? This might not be news to you, but getting the video produced might well be the easiest part of your job. The real challenge … Continue reading How to Be a Good Video Sherpa
Julie Chomiak — November 3, 2016 — November 3, 2016 It seems counter-intuitive, but client gift giving is actually good for business, especially small businesses. Even though money is being spent, the returns always exponentially outweigh the initial spend. These small tokens of appreciation go a long way in building relationships and customer loyalty. With … Continue reading Gifts Welcome: How Client Gift Giving Is Good For Business
by Jaime Nacach Follow @bloominariOctober 26, 2016 Over and again, I have found that fledgling innovators or entrepreneurs start with the product idea first and link their strategies to it. Campaigns flounder because they start from their vantage point rather than that of their clients. In the end, these individuals may end up pleasing just … Continue reading What Is a Good Marketing Strategy for New Product Development?
by Christopher GillespieOctober 26, 2016 Are we still talking about data? In this day and age do we really need to tout the necessity of good data? You bet! Although, you wouldn’t think so from the way you hear people talking about it. Data is last year’s topic and practically everybody under the sun is … Continue reading 3 Ways Good Data Makes Your ABM Program Take Off Like a Rocket
by Ross WingoOctober 21, 2016 Allow me to introduce the unsung hero of customer acquisition and retention: live chat for your website. If your business doesn’t already have a live chat product, then you’re missing out on a great way to engage potential and existing customers. While live chat is effective for capturing information about … Continue reading 3 Reasons Adding Live Chat is Good for Business
