Gordon Donnelly — June 24, 2017 — June 24, 2017 We’ve made the case for controversial marketing in the past. Campaigns that rise above monotony, trigger a strong emotional response, and drive widespread engagement can experience unprecedented returns on investment. The name of the game—in advertising, as in most aspects of life—is balance. When does … Continue reading The Good, the Bad, and the Ugly: Recent History’s Most Controversial Ads
Have you experienced high growth from your Google Shopping ads? You’re not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace your competitors. Andreas Reiffen on June 15, 2017 Growing revenue … Continue reading Why ‘good’ isn’t good enough in Google Shopping
Robert Weiss — June 9, 2017 Follow @nycvideomktg— June 9, 2017 We know nobody likes to spend money, but at the same time, nobody likes to spend money on something and then have that money wasted because the quality of the deliverable is poor. Starting in 2005, the year YouTube launched, the internet has quickly … Continue reading Good News for Business — Costs of B2B Video Production Content Is at an All Time Low!
Erin Dore Miller — May 27, 2017 — May 27, 2017 If you’ve ever done any interviewing or hiring, then you know how difficult it can be to identify the truly good candidates. In a recent post, I talk about creating a candidate assignment in order to see your candidate “in action” and get a … Continue reading Good Candidates Ask Good Questions
Susan Gilbert — May 8, 2017 Follow @SusanGilbert — May 8, 2017 Not all Website Hosting Companies are Created Equal If you are considering the development of a professional website then don’t underestimate the importance of a good web hosting service. This not only affects your online visibility — it can also have an impact … Continue reading How to Select a Good Website Hosting Company
By Matt Janaway May 1st, 2017 Backlinks are the lifeblood of SEO today, just as they were 10 years ago. According to CIO, backlinks are the second most important ranking factor, after content relevance; whereas Moz declares page- and domain-level back-links to be the most influential ranking factors. However, unlike 10 years ago, today … Continue reading What Makes Good Backlinks (& How to Build Them!)
Samson Adepoju — May 1, 2017 — May 1, 2017 Making mistakes with Facebook ads for small businesses isn’t uncommon; in fact, it can be a good thing. With some tips, you can leapfrog some of these mistakes and if you’ve already made some of them, don’t worry and keep reading, it’s time to bounce … Continue reading Why Making Facebook Ad Mistakes Is a Good Thing
By Matt Janaway May 1st, 2017 Backlinks are the lifeblood of SEO today, just as they were 10 years ago. According to CIO, backlinks are the second most important ranking factor, after content relevance; whereas Moz declares page- and domain-level back-links to be the most influential ranking factors. However, unlike 10 years ago, today it’s the … Continue reading What Makes Good Backlinks (& How to Build Them!)
Graham Jones — April 28, 2017 Follow @grahamjones— April 28, 2017 You cannot move for advice on using social media. Almost everywhere you look these days someone (probably me) is sharing information about the power of social media, particularly for businesses – such as the Top 10 Social Media Tools. You can find case histories … Continue reading Does Business Use of Social Media Do More Harm Than Good?
Amelia Willson — April 29, 2017 Follow @amelioratethis— April 29, 2017 No one likes a bad review. Business is personal, whether we like it or not. And it’s especially personal when it’s your business. When someone leaves a bad review of your business online, it feels like a punch to the gut. While that initial … Continue reading 5 Ways Bad Reviews Are Good For Business
