Jefri Yonata — August 22, 2017 — August 22, 2017 There are two kinds of brand voices, the holistic voice, and literal voice. In this blog, I will not be talking about the stuff that employees must adhere to — the values that they must take into consideration when making decisions in the name of … Continue reading How Do You Choose A Good Voice Actor for a Product Video?
Cheryl Strauss Einhorn — August 18, 2017 Follow @CherylEinhorn — August 18, 2017 Recently there’s a lot of evidence of high profile strategy failures, whether it’s the health care overhaul in Congress, the inability of the Organization of Petroleum Exporting Countries to bolster oil prices by cutting supplies, or disappointments from hot start-up initial public … Continue reading The AREA Method: When a Good Strategy Is Not Enough
Ali Robins — August 13, 2017 — August 13, 2017 Despite the annual review occurring only once a year, its looming presence has lasting, residual effects on employees’ day-to-day mentality. More often than not, it infects the culture of an organization. It generates a mindset in employees that dictates the way they work, focused on … Continue reading Why We Got Rid Of The Annual Review, For Good
Dori-Jo Bonner — July 31, 2017 — July 31, 2017 JuralMin / Pixabay One of the things I love most about email marketing is that with a single click of a button you can reach millions of people. Of course, on the flip side, one of the things that scares me the most about email … Continue reading Is Your Email Marketing Campaign REALLY Good to Go?
Maren Hogan — July 21, 2017 Follow @marenhogan — July 21, 2017 geralt / Pixabay As recruiters get increasingly better with their reach, they are getting more rigid with their screening and vetting processes for job applicants. That sounds great in theory, but that would assume that those processes are screening for the right things. … Continue reading The 5 Perfectly Good Job Applicants You Won’t Consider
James Glover — July 19, 2017 Follow @coherentpath — July 19, 2017 Pexels / Pixabay Weight Watchers tops the U.S. News & World Report ranking of best diets each year and with good reason: the program promotes a balanced diet that lets the person eat whatever they want, when they want, within reason. Unlike many … Continue reading What Good Email Marketing and Weight Watchers Have in Common
The e-commerce environment is more challenging — and rewarding — than ever. Stay on top of all the latest developments with Marketing Land’s annual coverage. Pamela Parker on July 18, 2017 You’d think online retailing would be all figured out by now, but it’s just getting more complex — and more promising — than … Continue reading Winter is coming for retailers, so it’s a good thing we’re launching the Holiday Retailer
Alex Birkett — July 10, 2017 — July 10, 2017 The call to action is a core component of marketing, sales, and any persuasion-based effort today. There’s been a lot of content written about how to tweak CTA copy, color, size, and other elements, but sometimes, it’s easiest to learn through examples. In this way, … Continue reading 25+ Call To Action Examples: The Good, The Bad, and the Ugly
Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its fullest. Jose Cebrian on July 5, 2017 People-based marketing is grounded in the ability to really know the person to whom you are marketing. It’s not … Continue reading People-based marketing requires good people
Columnist Blaise Lucey takes a look at how lifestyle brand Life is Good developed an app that focuses on content, not just sales — and why it keeps users coming back for more. Blaise Lucey on June 30, 2017 For more than 20 years, lifestyle brand Life is Good has been guided by one … Continue reading How Life is Good built a content-first app with an 89% retention rate
