The e-commerce environment is more challenging — and rewarding — than ever. Stay on top of all the latest developments with Marketing Land’s annual coverage. Pamela Parker on July 18, 2017 You’d think online retailing would be all figured out by now, but it’s just getting more complex — and more promising — than … Continue reading Winter is coming for retailers, so it’s a good thing we’re launching the Holiday Retailer
Alex Birkett — July 10, 2017 — July 10, 2017 The call to action is a core component of marketing, sales, and any persuasion-based effort today. There’s been a lot of content written about how to tweak CTA copy, color, size, and other elements, but sometimes, it’s easiest to learn through examples. In this way, … Continue reading 25+ Call To Action Examples: The Good, The Bad, and the Ugly
Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its fullest. Jose Cebrian on July 5, 2017 People-based marketing is grounded in the ability to really know the person to whom you are marketing. It’s not … Continue reading People-based marketing requires good people
Columnist Blaise Lucey takes a look at how lifestyle brand Life is Good developed an app that focuses on content, not just sales — and why it keeps users coming back for more. Blaise Lucey on June 30, 2017 For more than 20 years, lifestyle brand Life is Good has been guided by one … Continue reading How Life is Good built a content-first app with an 89% retention rate
Gordon Donnelly — June 24, 2017 — June 24, 2017 We’ve made the case for controversial marketing in the past. Campaigns that rise above monotony, trigger a strong emotional response, and drive widespread engagement can experience unprecedented returns on investment. The name of the game—in advertising, as in most aspects of life—is balance. When does … Continue reading The Good, the Bad, and the Ugly: Recent History’s Most Controversial Ads
Have you experienced high growth from your Google Shopping ads? You’re not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace your competitors. Andreas Reiffen on June 15, 2017 Growing revenue … Continue reading Why ‘good’ isn’t good enough in Google Shopping
Robert Weiss — June 9, 2017 Follow @nycvideomktg— June 9, 2017 We know nobody likes to spend money, but at the same time, nobody likes to spend money on something and then have that money wasted because the quality of the deliverable is poor. Starting in 2005, the year YouTube launched, the internet has quickly … Continue reading Good News for Business — Costs of B2B Video Production Content Is at an All Time Low!
Erin Dore Miller — May 27, 2017 — May 27, 2017 If you’ve ever done any interviewing or hiring, then you know how difficult it can be to identify the truly good candidates. In a recent post, I talk about creating a candidate assignment in order to see your candidate “in action” and get a … Continue reading Good Candidates Ask Good Questions
Susan Gilbert — May 8, 2017 Follow @SusanGilbert — May 8, 2017 Not all Website Hosting Companies are Created Equal If you are considering the development of a professional website then don’t underestimate the importance of a good web hosting service. This not only affects your online visibility — it can also have an impact … Continue reading How to Select a Good Website Hosting Company
By Matt Janaway May 1st, 2017 Backlinks are the lifeblood of SEO today, just as they were 10 years ago. According to CIO, backlinks are the second most important ranking factor, after content relevance; whereas Moz declares page- and domain-level back-links to be the most influential ranking factors. However, unlike 10 years ago, today … Continue reading What Makes Good Backlinks (& How to Build Them!)
