Amanda Oliver — November 2, 2017 — November 2, 2017 WHY FOCUS JUST ON CREATIVE AND COPY? Any digital advertiser knows that A/B testing is a requirement when you want to make sure you’re getting your money’s worth on your ads. We’re not here to dispute the fact that A/B testing audience segments or landing … Continue reading A/B Testing Your Creative and Copy: The Good, The Bad, and The Best Practices
Roshan Shetty — October 31, 2017 — October 31, 2017 There is an old Zig Ziglar quote that says: “The top salesperson in the organization probably missed more sales than 90% of the sales people on the team, but they also made more calls than the others made.” As motivational as this can be, it … Continue reading Should There Be A Trade-off Between Good Data and Productivity?
Lee Wilson — October 16, 2017 Follow @LWilson1980 — October 16, 2017 Anemone123 / Pixabay When you’re looking for a new SEO agency, there’s one thing in particular you should expect. A good agency will always be more interested in your business than in pushing their own sales pitch. After all, your search marketing needs … Continue reading 6 Questions a Good SEO Agency Will Ask You
Matt Brennan — October 7, 2017 Follow @MattLBrennan — October 7, 2017 Good writing habits are an integral part of using digital marketing to grow your business. We’ve all been told how important quality content is to the future of our business, but what exactly does that mean? Becoming a successful blogger takes work. It … Continue reading Good Writing Habits for Successful Bloggers
The challenges of TV measurement abound. Columnist Alison Lohse believes marketers shouldn’t have to settle for ‘good enough’ to understand how TV is performing, but should instead look toward TV attribution as the answer. Alison Lohse on September 28, 2017 It’s no secret that TV — and therefore TV advertising — has evolved dramatically … Continue reading Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade
Danielle Riley — September 27, 2017 — September 27, 2017 stux / Pixabay When it comes to marketing, design isn’t just about making things look pretty. Don’t get us wrong—that’s definitely an important piece. But more often than not, the true measure of what makes a campaign, design, or any piece of marketing material successful … Continue reading How Good Design Increases Lead Conversions
Allen Finn — September 26, 2017 — September 26, 2017 When it comes to Quality Score everyone wants a 10. But for certain types of keywords, that’s about as likely as WordStream doubling my salary to drink bourbon and grill dry-aged ribeyes on a veranda overlooking Lake Winnipesaukee. We can dream, but it ain’t gonna … Continue reading What’s a Good Quality Score for Each Type of Keyword?
Mitul Makadia — September 5, 2017 Follow @mitulmakadia — September 5, 2017 In business, if a task is done repeatedly, then shouldn’t we automate it? With the growing availability of automated and intelligent bots incorporating automation is very easy for businesses. For small businesses, it’s the right time to jump into “Chatbots”. They can be … Continue reading Should Small and Mid-Sized Businesses Consider Chatbots as a Good Opportunity?
Richard Sellers — September 1, 2017 — September 1, 2017 Horwin / Pixabay When evaluating job offers, marketing executives obviously ask themselves whether this is a good job to have. Shrewd candidates even ask whether they are confident that they can do the job very well. I’m presenting a third concept to evaluate before accepting … Continue reading Is It a Good Job to Get Fired From?
Muhammad Rafiq — August 24, 2017 Follow @tahir_raf — August 24, 2017 The growing popularity of live streaming TV among movie lovers and other stakeholders has led to the debate: has live streaming become a formidable replacement for cable TV? An unbiased stance about the potential of live streaming to serve as a worthy replacement … Continue reading Has Live Streaming TV Come to Replace Cable TV for Good?
