Allen Finn — September 26, 2017 — September 26, 2017 When it comes to Quality Score everyone wants a 10. But for certain types of keywords, that’s about as likely as WordStream doubling my salary to drink bourbon and grill dry-aged ribeyes on a veranda overlooking Lake Winnipesaukee. We can dream, but it ain’t gonna … Continue reading What’s a Good Quality Score for Each Type of Keyword?
Mitul Makadia — September 5, 2017 Follow @mitulmakadia — September 5, 2017 In business, if a task is done repeatedly, then shouldn’t we automate it? With the growing availability of automated and intelligent bots incorporating automation is very easy for businesses. For small businesses, it’s the right time to jump into “Chatbots”. They can be … Continue reading Should Small and Mid-Sized Businesses Consider Chatbots as a Good Opportunity?
Richard Sellers — September 1, 2017 — September 1, 2017 Horwin / Pixabay When evaluating job offers, marketing executives obviously ask themselves whether this is a good job to have. Shrewd candidates even ask whether they are confident that they can do the job very well. I’m presenting a third concept to evaluate before accepting … Continue reading Is It a Good Job to Get Fired From?
Muhammad Rafiq — August 24, 2017 Follow @tahir_raf — August 24, 2017 The growing popularity of live streaming TV among movie lovers and other stakeholders has led to the debate: has live streaming become a formidable replacement for cable TV? An unbiased stance about the potential of live streaming to serve as a worthy replacement … Continue reading Has Live Streaming TV Come to Replace Cable TV for Good?
Jefri Yonata — August 22, 2017 — August 22, 2017 There are two kinds of brand voices, the holistic voice, and literal voice. In this blog, I will not be talking about the stuff that employees must adhere to — the values that they must take into consideration when making decisions in the name of … Continue reading How Do You Choose A Good Voice Actor for a Product Video?
Cheryl Strauss Einhorn — August 18, 2017 Follow @CherylEinhorn — August 18, 2017 Recently there’s a lot of evidence of high profile strategy failures, whether it’s the health care overhaul in Congress, the inability of the Organization of Petroleum Exporting Countries to bolster oil prices by cutting supplies, or disappointments from hot start-up initial public … Continue reading The AREA Method: When a Good Strategy Is Not Enough
Ali Robins — August 13, 2017 — August 13, 2017 Despite the annual review occurring only once a year, its looming presence has lasting, residual effects on employees’ day-to-day mentality. More often than not, it infects the culture of an organization. It generates a mindset in employees that dictates the way they work, focused on … Continue reading Why We Got Rid Of The Annual Review, For Good
Dori-Jo Bonner — July 31, 2017 — July 31, 2017 JuralMin / Pixabay One of the things I love most about email marketing is that with a single click of a button you can reach millions of people. Of course, on the flip side, one of the things that scares me the most about email … Continue reading Is Your Email Marketing Campaign REALLY Good to Go?
Maren Hogan — July 21, 2017 Follow @marenhogan — July 21, 2017 geralt / Pixabay As recruiters get increasingly better with their reach, they are getting more rigid with their screening and vetting processes for job applicants. That sounds great in theory, but that would assume that those processes are screening for the right things. … Continue reading The 5 Perfectly Good Job Applicants You Won’t Consider
James Glover — July 19, 2017 Follow @coherentpath — July 19, 2017 Pexels / Pixabay Weight Watchers tops the U.S. News & World Report ranking of best diets each year and with good reason: the program promotes a balanced diet that lets the person eat whatever they want, when they want, within reason. Unlike many … Continue reading What Good Email Marketing and Weight Watchers Have in Common
