Laura Patterson October 25, 2021 Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost everyone is able to click on some kind of Martech or CRM tool and produce a data report, you might wonder why this topic keeps surfacing? Because CMOs and by extension … Continue reading How to Make Sure Your Dashboard Passes the Test: One Good Idea
Elliot Begoun October 21, 2021 We compete, that is what we do. Some more fiercely than others. That competition can be internal, which is where I’ve spent much of my energy and focus. Most competition, however, is outward facing. Athletes compete against other athletes, business people do the same. Heck, there are millions of people … Continue reading Great Is Good. Different Is Better
Alice Corner October 15, 2021 StockSnap / Pixabay If you’re having trouble hiring at the moment, you’re not alone. Many companies are reporting having difficulties filling roles at the moment, especially in the tech world. Remote work has expanded the pool of companies candidates can apply to, and potential employees are becoming more critical about … Continue reading Is a Good Company Culture the Secret to Successful Recruitment?
Nick McLean October 5, 2021 The COVID-19 pandemic hugely impacted companies in nearly every business sector. The impact forced business owners like you to confront a wide variety of unforeseen challenges. The massive shift to remote work, changing labor market, and new trends in consumer behavior are just a few of the obstacles you might … Continue reading Is Now a Good Time to Start Selling Your Business?
Laura Patterson September 16, 2021 Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. In each instance, a key concern was a strategy for mitigating risk of entry. While each person recognized there is always some degree the … Continue reading How to Lower Your Risk of Entering a New Market: One Good Idea
Graham Jones September 8, 2021 I don’t want to pry, but are you old enough to remember the 6th of April 1974? Whoops, sorry if I have offended you. Even if you weren’t around back then, I am sure you have seen the somewhat grainy images of the TV presenter Katie Boyle at “The Dome” … Continue reading How Good Is Your Business Forecasting?
Plus news from Neustar and Drift. Chris Wood on August 18, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Good human marketing
Desiree Johnson August 18, 2021 With today’s crowded online marketing space, promoting your ad campaign to your target audience can quickly become an uphill battle. It’s no surprise that marketers use various metrics to help them gauge whether or not their ads are working. Of all these metrics, there’s one that ranks above all others … Continue reading What is a Good CTR (Click-Through Rate)?
Deborah Sweeney August 12, 2021 Sometimes a business falls into inactive standing with its state of incorporation. It is possible for an LLC or corporation to lapse. The reasons may range from a check that bounces when trying to pay a filing fee to forgetting to meet an annual report deadline. As a result, the … Continue reading How Can I Get My Business Back in Good Standing?
Nicholas Ruggieri July 27, 2021 For years, our team spent our days in a cluttered, cramped office space in New York. It was the heart of our operations and what kept us on track, or so we thought. We were hunting for a larger space to accommodate a growing team when the pandemic hit and … Continue reading The Art of Good Remote Work Communications: Learn When to Pick up the Phone
