by Elisa Gabbert January 26, 2016 Follow @egabbertJanuary 26, 2016 You know that feeling when you think you’ve come up with something new and brilliant and then you google it and find out it’s been said a hundred times before? That was me last week with the phrase “intent marketing.” Turns out I didn’t make … Continue reading Intent Marketing: The Life-Changing Magic of Giving People What They Want
by Bob Woods December 17, 2015 Follow @socialsalesbobDecember 17, 2015 One facet of Social Selling is educating your network (as well as potential customers and current clients) on what you do and the products/services you sell. While you’re hoping to build your expertise and increase sales by doing so, you’re also giving “gifts” to anyone … Continue reading Start 2016 in a Giving Mode on LinkedIn (DD)
by Vicki Escarra December 1, 2015December 1, 2015 The holiday season is a time when many companies donate to charities, both to highlight their values and commitment to improving lives and to ensure a charitable tax deduction before the end of the year. With the economy continuing to struggle, you might think you can’t afford … Continue reading Double Your Bottom Line: How Giving Back Boosts Business
by Mike Whitney November 26, 2015November 26, 2015 Once you’ve been knighted by the Queen of England, your words tend to carry a bit more weight. So discovered Sir Martin Sorrell, CEO and founder of advertising giant WPP Holdings, who recently spoke publicly about how far Facebook still has to go in terms of defining … Continue reading Heeding The Call: Facebook Giving Advertisers What They’ve Long Been Asking For
by Len April November 23, 2015 Follow @ZenithtalentNovember 23, 2015 Ever hosted Thanksgiving? Then you’ve experienced one day in the life of an MSP program managerThanksgiving is practically here. Its presence is palpable. You feel the chill the air and smell the smoke rising from the chimneys of cozy hearths. Across the United States, families … Continue reading Giving Thanks for MSP Program Managers
Starting in the next few weeks, the multi-image ads will be available in Facebook’s self-service ad dashboards. Martin Beck on October 30, 2015 Instagram has announced that it will soon allow advertisers to help themselves to carousel ads. Instagram will enable purchase of the ads through parent company Facebook’s Power Editor and Ad Manager platforms … Continue reading Instagram Is Giving Advertisers Self-Serve Access To Carousel Ads
Tricia MorrisOctober 30, 2015 Many enterprise brands and organizations are becoming increasingly challenged by an information problem: too much information, compounded by trouble managing it and delivering it to employees. This typically leaves employees feeling the organization doesn’t offer much information at all, or if they do, that’s it not current or accessible. And whether … Continue reading 7 Big Benefits of Giving Employees the Knowledge They Need
Ryan ScottAugust 24, 2015 Congratulations! You’ve resolved to start fresh with your employee volunteer management system and work on strengthening your shaky marriage. But just because you’ve got new resolve doesn’t mean that the old problems which battered your relationship have gone away. For example, here’s one I hear about all the time: Your vendor … Continue reading 8 Signs It’s Time To Break Up With Your Giving and Volunteering Vendor
Elizabeth WilliamsAugust 10, 2015 I think marketers spend a lot of time and calories talking to people who really don’t give a sh*t. We like to call this awareness building –the first stage in our Journey of Unreciprocated Love. Awareness, it seems to me, is lately about interrupting people long enough to think about your … Continue reading Brand Loyalty Begins With Giving A Sh*t [Infographic]
Laurie Sullivan @lauriesullivan, (April 09, 2015) Search marketers familiar with auction-based advertising could have a new opportunity if the trend continues. Picture this: One ad budget, five advertising channels, and an automated auction-based platform that works similar to those focused on search like Bing Ads and Google AdWords. It can allocate budgets across channels, in … Continue reading Programmatic Giving Search Marketers Opportunity To Oversee Other Media
