Tag Archives: Getting

Millennial Marketing: Getting Their Attention Through Intent

How do you capture the attention of the oh-so-coveted Millennial generation? Columnist Alex LePage says it’s all about using intent data to deliver customization and personalization. Alex LePage on November 4, 2015 Traditional logic behind providing content free of monetary cost is that viewers pay by giving their attention to a brand’s advertisement. It’s a … Continue reading Millennial Marketing: Getting Their Attention Through Intent →

Going Viral: 6 Principles For Getting More Exposure On Social Media And Beyond

Sarah MatistaOctober 22, 2015 Word of mouth is one of the most effective (and least expensive) ways to get more exposure, more awareness, and ultimately more customers for your business. Even with the most costly advertising campaign, you won’t see a return on your investment if it doesn’t get people talking to each other and … Continue reading Going Viral: 6 Principles For Getting More Exposure On Social Media And Beyond →

Getting Holiday-Ready: 7 Shopping Cart Abandonment & Recovery Tools to Consider

Tim AshOctober 17, 2015 ‘Tis the season of shopping once again. For consumers, the holidays mean scouting for the best Black Friday or Cyber Monday deals. For you, as a marketer, it means working harder to ensure that your site has no major usability issues that could deter visitors from converting. So, if you make … Continue reading Getting Holiday-Ready: 7 Shopping Cart Abandonment & Recovery Tools to Consider →

1 Hour with Google Analytics: Getting the Basics Down in Just 60 Minutes

Tim AshOctober 13, 2015 If you want to maximize the tool, Google Analytics gets pretty complex pretty quickly. But that shouldn’t stop you if you’re just starting to pick up new skills. Mercifully, within the bounds of Google Analytics, people can share how they filter information, how they run reports, how they use dashboards – … Continue reading 1 Hour with Google Analytics: Getting the Basics Down in Just 60 Minutes →