Audrey AnOctober 31, 2015 Do you have something you want to sell? Do you have users? If you answered yes to both these questions, then you probably have to get your users through some kind of a funnel. That’s tough. When we set out to do this for a financial services company recently, we thought … Continue reading The Light At the End of the Funnel: Adventures in Getting Users to Do Stuff
Darren FaberOctober 26, 2015 A Forbes study recently found that nine out of every 10 customers expect an open line of communication between customers and companies on Facebook. However, only one out of four companies actually accomplishes this relatively simple task. Is it any wonder that 90 percent of companies fail in the first five … Continue reading Social Media Marketing: Getting into the Gunk
Sarah MatistaOctober 22, 2015 Word of mouth is one of the most effective (and least expensive) ways to get more exposure, more awareness, and ultimately more customers for your business. Even with the most costly advertising campaign, you won’t see a return on your investment if it doesn’t get people talking to each other and … Continue reading Going Viral: 6 Principles For Getting More Exposure On Social Media And Beyond
Charlene OldhamOctober 21, 2015 Pinterest had 78.2 million active users in March 2015, an increase of 25 percent from the year before, according to the web analytics firm comScore. So why is it that some users can hear a Pin drop – pardon the pun – when it comes to getting Repins from anyone among … Continue reading 4 Pro Tips For Getting More Repins
Tim AshOctober 17, 2015 ‘Tis the season of shopping once again. For consumers, the holidays mean scouting for the best Black Friday or Cyber Monday deals. For you, as a marketer, it means working harder to ensure that your site has no major usability issues that could deter visitors from converting. So, if you make … Continue reading Getting Holiday-Ready: 7 Shopping Cart Abandonment & Recovery Tools to Consider
Tim AshOctober 13, 2015 If you want to maximize the tool, Google Analytics gets pretty complex pretty quickly. But that shouldn’t stop you if you’re just starting to pick up new skills. Mercifully, within the bounds of Google Analytics, people can share how they filter information, how they run reports, how they use dashboards – … Continue reading 1 Hour with Google Analytics: Getting the Basics Down in Just 60 Minutes
Jonathan YefetOctober 7, 2015 Did you know that as of October 2014, 64% of American adults owned a smartphone… and that right now there are about 1.91 billion smartphone/mobile device (tablets) users. It’s quite amazing how quickly the population has adopted smartphones over the years, and we’ve stressed (and will continue to stress) how important … Continue reading Mobile Optimization Getting More Important For Email Marketers [Infographic]
Oliver NeelyOctober 3, 2015 If your online marketing is not working the way you expect, a landing page could the quick fix you need. Landing pages are highly targeted, individual pages that focus on one particular product or service. They are stripped back, with only the most essential information needed to convert visitors into highly … Continue reading Not Getting Results Online? Try a Landing Page
Nico DatoSeptember 30, 2015 Online reviews have become all the talk in 2015. Why? Because they deliver more value, at a lower cost, than most other marketing activities – it’s a marketing tactic that is a literal gold mine for many businesses with a local presence. If your business isn’t currently collecting new, positive reviews, … Continue reading 11 Tips and Tricks to Getting Your Business More Reviews
Andy HollandSeptember 16, 2015 WordPress is a fantastic tool, but thanks to the WordPress community there are some really amazing plugins to make it even better. The most popular WordPress e-commerce plugin on the market, WooCommerce was launched in September 2011 by WooThemes. It is a free, open source WordPress plugin, allowing you to sell … Continue reading Getting Started With WooCommerce
