Charlene OldhamOctober 21, 2015 Pinterest had 78.2 million active users in March 2015, an increase of 25 percent from the year before, according to the web analytics firm comScore. So why is it that some users can hear a Pin drop – pardon the pun – when it comes to getting Repins from anyone among … Continue reading 4 Pro Tips For Getting More Repins
Tim AshOctober 17, 2015 ‘Tis the season of shopping once again. For consumers, the holidays mean scouting for the best Black Friday or Cyber Monday deals. For you, as a marketer, it means working harder to ensure that your site has no major usability issues that could deter visitors from converting. So, if you make … Continue reading Getting Holiday-Ready: 7 Shopping Cart Abandonment & Recovery Tools to Consider
Tim AshOctober 13, 2015 If you want to maximize the tool, Google Analytics gets pretty complex pretty quickly. But that shouldn’t stop you if you’re just starting to pick up new skills. Mercifully, within the bounds of Google Analytics, people can share how they filter information, how they run reports, how they use dashboards – … Continue reading 1 Hour with Google Analytics: Getting the Basics Down in Just 60 Minutes
Jonathan YefetOctober 7, 2015 Did you know that as of October 2014, 64% of American adults owned a smartphone… and that right now there are about 1.91 billion smartphone/mobile device (tablets) users. It’s quite amazing how quickly the population has adopted smartphones over the years, and we’ve stressed (and will continue to stress) how important … Continue reading Mobile Optimization Getting More Important For Email Marketers [Infographic]
Oliver NeelyOctober 3, 2015 If your online marketing is not working the way you expect, a landing page could the quick fix you need. Landing pages are highly targeted, individual pages that focus on one particular product or service. They are stripped back, with only the most essential information needed to convert visitors into highly … Continue reading Not Getting Results Online? Try a Landing Page
Nico DatoSeptember 30, 2015 Online reviews have become all the talk in 2015. Why? Because they deliver more value, at a lower cost, than most other marketing activities – it’s a marketing tactic that is a literal gold mine for many businesses with a local presence. If your business isn’t currently collecting new, positive reviews, … Continue reading 11 Tips and Tricks to Getting Your Business More Reviews
Andy HollandSeptember 16, 2015 WordPress is a fantastic tool, but thanks to the WordPress community there are some really amazing plugins to make it even better. The most popular WordPress e-commerce plugin on the market, WooCommerce was launched in September 2011 by WooThemes. It is a free, open source WordPress plugin, allowing you to sell … Continue reading Getting Started With WooCommerce
Christopher PennSeptember 11, 2015 Influencers is an incredibly nebulous term, yet it’s a focus for so many PR programs. Who is influential? What constitutes influence? While we could have lengthy philosophical debates about the nature of influence from Aristotle to today, such discussions tend not to give us operational frameworks for getting work done. Compounding … Continue reading Getting a READ on Social Media Influencers
Brendan JacksonSeptember 6, 2015 When running any kind of digital advertising campaign, it’s easy to look at the end results and declare which channel worked better than others, shift budgets, and move on. Take the following example: your target cost per lead (CPL) is $ 25, your paid search campaign CPL is $ 19, your … Continue reading Four Tips for Getting an A/B Testing Program off the Ground
Aya TsurutaAugust 31, 2015 After going through drawing board after drawing board and multiple business plans, you have finally reached the production stage for your innovative product. Now you’re ready to show the world what you’ve got, but how? Trade shows are great avenues for product and brand exposure. Benefits include opportunities to network, scope … Continue reading Trade Show Tricks: Getting the Biggest Bang for Your Buck
