Christopher PennSeptember 11, 2015 Influencers is an incredibly nebulous term, yet it’s a focus for so many PR programs. Who is influential? What constitutes influence? While we could have lengthy philosophical debates about the nature of influence from Aristotle to today, such discussions tend not to give us operational frameworks for getting work done. Compounding … Continue reading Getting a READ on Social Media Influencers
Brendan JacksonSeptember 6, 2015 When running any kind of digital advertising campaign, it’s easy to look at the end results and declare which channel worked better than others, shift budgets, and move on. Take the following example: your target cost per lead (CPL) is $ 25, your paid search campaign CPL is $ 19, your … Continue reading Four Tips for Getting an A/B Testing Program off the Ground
Aya TsurutaAugust 31, 2015 After going through drawing board after drawing board and multiple business plans, you have finally reached the production stage for your innovative product. Now you’re ready to show the world what you’ve got, but how? Trade shows are great avenues for product and brand exposure. Benefits include opportunities to network, scope … Continue reading Trade Show Tricks: Getting the Biggest Bang for Your Buck
Todd GiannattasioAugust 15, 2015 Instagram For Business: Getting Started This guide was created for you if you want to learn how to use Instagram for business but are struggling to get started or have no clue what you should be doing. Who Is This Guide For? This is for entrepreneurs, business owners, or marketers who … Continue reading How To Use Instagram For Business: Getting Started
Tom GimbelAugust 14, 2015 There are a record number of job openings out there today, and the perfect one is waiting for you. But how can you get the attention of a busy hiring manager with a lot on their plate? How do you show you’re the perfect candidate for the role? Here are 6 … Continue reading Looking For Your Dream Job? 6 Tricks For (Finally) Getting Noticed
Columnist Brent Hieggelke delves into data that shows there’s a growing mobile engagement gap between high- and medium-performing apps and explains what you can do to boost your app’s performance. Brent Hieggelke on August 11, 2015 Marketing is at the helm or in the hot seat, depending on your level of readiness. Marketing executives are … Continue reading Getting A Grip On The Mobile Engagement Gap
Azure CollierAugust 10, 2015 You know the people who are important to your business or organization. You’re interacting with them every day in person, at events, and online as well. But what are you doing to make sure you’re staying in touch with them on an ongoing basis? Email marketing is one of the best … Continue reading 3 Tips for Getting Quality Contacts on Your Email List
Brian HughesAugust 9, 2015 Does it feel like no matter how hard you try your business just isn’t getting the traction you expected from social media? Sure, maybe you’ve amassed a few thousand followers and your posts regularly get favorited or re-tweeted, but brand recognition hasn’t improved and sales are still stagnant. Or maybe sales … Continue reading 3 Things Your Business is (Still) Getting Wrong About Social Media
Priya Florence ShahAugust 8, 2015 Have you wondered how to get your article seen on LinkedIn Pulse? Would you like to grow your follower base on LinkedIn? In this article I discuss what I learned about LinkedIn Publishing while growing my followers to over 10,000. This is not a unique or special achievement. There are … Continue reading 10 Lessons I Learned From Getting 10,307 LinkedIn Followers
Mike ParryAugust 8, 2015 Creating a strategy for email marketing will keep you in the race for customers. Continuity is key – both in terms of implementation and in identifying and reacting to change. Outlook (Hotmail), Gmail, Yahoo, et al have been employing user interaction (or lack thereof) to determine whether emails are delivered in … Continue reading Email Strategy – Getting The Basics In Place
