Tag Archives: Getting

Getting Customers to Hit Refresh with Lifecycle Campaigns

JJ Tyson — April 10, 2019 — April 10, 2019 In the increasingly competitive world of ecommerce, we tend to focus on what’s right in front of us: initial conversions. Getting visitors to take the plunge. Guiding them down the funnel until BAM. They convert. Mission accomplished. Bring out the bubbly. Except that’s completely wrong. … Continue reading Getting Customers to Hit Refresh with Lifecycle Campaigns

Getting Personal: How to Personalize Employee Recognition

Steven Handmaker — March 1, 2019 Follow @handmaker — March 1, 2019 Robert Half, a global staffing firm, recently reported that 12 percent of workers say they would quit their job because they don’t feel appreciated. These days organizations are looking for new ways to stand-out and even more ways to retain their current high … Continue reading Getting Personal: How to Personalize Employee Recognition

Planning for Personalization: Getting Your Strategy and Execution Right

Katie Sweet — March 1, 2019 Follow @misskatiehrdy — March 1, 2019 Planning for any kind of business initiative can be difficult. You have a clear vision of your end goal, but what do you need to do to get there? Executing personalization in your organization is no different. Personalization can have a tremendous impact … Continue reading Planning for Personalization: Getting Your Strategy and Execution Right

Getting back to basics with location-based marketing

Learn how the different types of location-based marketing tactics work so you can utilize them efficiently for your brand. Brian Handly on February 7, 2019 Location-based marketing is becoming an increasingly popular campaign strategy for brands to attract both new and loyal customers. eMarketer forecasts that marketers will spend $26.5 billion in mobile location-targeted advertising … Continue reading Getting back to basics with location-based marketing

Creative, short-form video: The secret weapon in getting Gen Z on board with your brand

Gen Z is set to become the biggest population cohort in the economy this year and brands have to embrace the channels this generation prefers. Katherine Hays on January 30, 2019 There are a lot of important things that marketers, businesses, manufacturers and anyone else with something to sell need to know about Generation Z … Continue reading Creative, short-form video: The secret weapon in getting Gen Z on board with your brand