With budgets tight, marketers need to show return on their martech spend. Mike Pastore on May 28, 2024 at 11:12 am | Reading time: 2 minutes With businesses watching every dollar, today’s marketers and marketing leaders need to demonstrate ROI on their martech investments or risk losing them. Gartner’s 2023 Martech Report drew a great … Continue reading Getting the most out of your martech applications
Tag Archives: Getting
TikTok’s problems just keep getting worse: Now it could be in trouble with the IRS
March 29, 2024 TikTok’s problems just keep getting worse: Now it could be in trouble with the IRS A former TikTok employee has filed complaints with the Department of Labor and IRS over the company’s management of stock options. BY Chris Stokel-Walker A former TikTok employee sent letters of complaint this month to the Internal Revenue … Continue reading TikTok’s problems just keep getting worse: Now it could be in trouble with the IRS
Is Google getting worse? This is what leading computer scientists say
By Clint Rainey January 18, 2024 You’ve heard this claim before, but a new study lends academic credence to the common refrain that “Google is getting worse.” For a paper that’s being presented at March’s European Conference on Information Retrieval, a team of German researchers googled some 7,392 search terms once a week for … Continue reading Is Google getting worse? This is what leading computer scientists say
Google search users are getting annoyed by a pop-up window that asks: See results closer to you?
By Christopher Zara January 12, 2024 Companies call them prompts. Techies call them nags. Around the internet, the rest of us just call them pop-ups—and we hate them. Nevertheless, pop-up windows are an endless bane of online life, despite whatever game of whack-a-mole we might try to play with ad blockers, browser plug-ins, or … Continue reading Google search users are getting annoyed by a pop-up window that asks: See results closer to you?
Getting help with customer experience transformation: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Getting help with customer experience transformation. MarTechBot on December 18, 2023 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech … Continue reading Getting help with customer experience transformation: Best of the MarTechBot
YouTube ads: Are they really getting longer?
YouTube ads: Are they really getting longer? Graeme Hanna / Last Updated: Dec 15, 2023 YouTube has stated that its advert segments are getting longer, but there will be fewer of them for viewers watching on connected TVs. The information was provided in a Google Announcement that revealed it has been the most-watched content streaming … Continue reading YouTube ads: Are they really getting longer?
Women are falling behind in the green economy. LinkedIn says the gender gap is getting worse
By Shalene Gupta December 04, 2023 Gender inequity is everywhere, from household chores and leisure time to salaries and now “green skills.” As climate change looms over us, skills that can help solve environmental problems are becoming increasingly valuable. However, a new report from LinkedIn finds that only 1 in 10 women have so-called … Continue reading Women are falling behind in the green economy. LinkedIn says the gender gap is getting worse
Getting the most from your AI investment
Everyone is talking about generative AI, but that may not be the best place to start your AI journey. Carlos Hidalgo on December 4, 2023 Artificial intelligence. It is everywhere, or so it would seem. I was at a recent marketing conference and as I scanned the agenda more than half of the sessions, including … Continue reading Getting the most from your AI investment
These Gen Z employees have discovered the secret to getting a bigger raise—switch jobs
By Shalene Gupta When “Connie,” 26, landed her first job out of college in 2020, she knew she wanted a raise. She was earning $60,000 in New York City as a consultant. Her first raise got her to $67,000, but she knew she’d have to switch jobs to get a substantial raise. “Everyone tells … Continue reading These Gen Z employees have discovered the secret to getting a bigger raise—switch jobs
Figma’s future is about far more than design—or getting acquired
By Harry McCracken November 01, 2023 On September 15, 2022, Adobe made an announcement that took the tech world’s breath away, yet somehow had a whiff of inevitability to it. The software behemoth, long known for its acquisitiveness, had agreed to buy Figma, the wildly popular web-based platform for interface design, for $20 billion. … Continue reading Figma’s future is about far more than design—or getting acquired