Tag Archives: Getting

Getting back to basics with location-based marketing

Learn how the different types of location-based marketing tactics work so you can utilize them efficiently for your brand. Brian Handly on February 7, 2019 Location-based marketing is becoming an increasingly popular campaign strategy for brands to attract both new and loyal customers. eMarketer forecasts that marketers will spend $26.5 billion in mobile location-targeted advertising … Continue reading Getting back to basics with location-based marketing

Creative, short-form video: The secret weapon in getting Gen Z on board with your brand

Gen Z is set to become the biggest population cohort in the economy this year and brands have to embrace the channels this generation prefers. Katherine Hays on January 30, 2019 There are a lot of important things that marketers, businesses, manufacturers and anyone else with something to sell need to know about Generation Z … Continue reading Creative, short-form video: The secret weapon in getting Gen Z on board with your brand

The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement

Being able to bring together the facets of customer engagement – and to do so automatically – is the true value of decisioning tools. Alex Yoder on November 19, 2018   With the proliferation of martech and adtech tools over the past ten years, there’s no shortage of technology platforms available to help marketers understand, … Continue reading The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement

Onboarding 102: Going Beyond Best Practices and Getting Personal

Sydney Braithwaite — October 18, 2018 — October 18, 2018 Posts about mobile onboarding tend to focus on campaign planning – how to highlight your app’s value, educate users on app functionality, etc. For this blog, let’s shift the focus to actionable opportunities. Below I’ve outlined three ways to make the most of the behavioral … Continue reading Onboarding 102: Going Beyond Best Practices and Getting Personal