Angela Hausman, PhD April 5, 2021 If you are a service provider, you likely experienced some serious declines in your business revenues during the pandemic as everyone avoided being inside for fear of contracting the deadly virus. With more folks getting vaccinated every day, as many as three half million per day in the US … Continue reading Promoting Your Service Business Online: Tips for Getting Found
Erin Hynes March 8, 2021 When it comes to tracking campaign performance, having the right details can make all the difference. Detailed data will help you figure out where your programmatic ad traffic is coming from, why it is coming to you, and how it is reaching you. With granular data provided by UTM codes … Continue reading Getting Granular with UTM Codes and Google Analytics
Carolin Soldo February 9, 2021 There’s a consistent theme in the lives of many— if not most—entrepreneurs; you get to the point where you’ve successfully started your business and enjoyed some success, and even though your focus is still on growth, it may feel more like an uphill battle. For many, it’s lacking the tech … Continue reading 3 Tips for Getting Your Business Off Cruise Control and Scaling Up
Steven Imke January 23, 2021 From my perspective as a business mentor to thousands of entrepreneurs, I have come to the conclusion that many business owners, politicians, and voters suffer from a similar problem. However, for a long time, while I could see the issue, I could not easily explain it in terms that most … Continue reading And Then, What Will Happen? – Getting Beyond Stage-One Thinking in Business
Alaina Brandenburger January 22, 2021 How to Sell on Pinterest: Our Guide to Getting Started What started out as a simple tool for sharing ideas and finding inspiration has grown into one of the most popular social media platforms in the world. Pinterest reports a total of 442 million users and estimates that 85% of … Continue reading How to Sell on Pinterest: Our Guide to Getting Started
Taking the first steps to kick off, or refine, your digital asset management program. Kim Davis on December 28, 2020 “It’s critically important to start the process before you even look at a piece of technology.” Advice on getting started with digital asset management from founder of The Codified DAM Consultant, Mark Davey. He was … Continue reading Getting off on the right foot with DAM
Mike Kappel December 23, 2020 Let’s face it … 2020 was a hard year for everyone. But, it was especially hard for us entrepreneurs and business owners around the globe. Of course, you don’t need me to remind you of all of the adjustments you had to make this year. Sure, 2020 just couldn’t cut … Continue reading 6 Tips for Building Your Company and Getting Back to Business in 2021
Guy Yehiav September 11, 2020 The modern consumer has come to expect engaging, personalized experiences at every step of the shopping process from online browsing to in-store purchases. Seamlessly providing this customized and personalized experience helps brands meet and exceed customer expectations while also avoiding the dreaded “buyer’s remorse.” When shoppers receive highly personalized and … Continue reading Getting Personal: Using Technology for Personalization During The 2020 Holiday Shopping Season
Look for way to highlight budget implications, effect on sales that agile workflows are driving. Rodric Bradford on September 9, 2020 While agile marketing is the norm for many marketing operations teams, the C-suite in most organizations is likely preoccupied with other concerns than trying to understand scrum versus kanban. So how do you break … Continue reading Getting the C-Suite to buy in on agile marketing
Erin Jordan August 28, 2020 Google processes more than 40,000 search queries per second, according to recent estimates. You don’t need to know what every search query is, but you do need to know what searches are trending and what your specific audience is searching for. Using keyword research, you can tailor and optimize your … Continue reading Getting Started With Keyword Research
