Linda Aylesworth | December 9th, 2024 In the fast-paced world of digital marketing, Google AI Overviews are already becoming a staple. Picture this: a digital landscape where AI Overviews dominate the search results, providing users with concise, targeted information. For marketing managers and business owners, this isn’t just a passing trend; it’s an opportunity to … Continue reading Getting the Most Out of Google AI Overviews
Linda Aylesworth | December 9th, 2024 In the fast-paced world of digital marketing, Google AI Overviews are already becoming a staple. Picture this: a digital landscape where AI Overviews dominate the search results, providing users with concise, targeted information. For marketing managers and business owners, this isn’t just a passing trend; it’s an opportunity to … Continue reading Getting the Most Out of Google AI Overviews (DD)
October 15, 2024 5 tips for getting the most out of YouTube TV Customize the channel guide, stockpile recordings to the DVR, download videos, and more. BY Doug Aamoth YouTube TV has slowly but surely emerged as one of the better live TV providers for those of us who are tired of renting cable boxes or … Continue reading 5 tips for getting the most out of YouTube TV
September 07, 2024 ‘Everything you know about happiness is a lie.’ This is the secret to getting the ‘new happy’ After 10 years of research, Stephanie Harrison defined Old Happy: our society’s incorrect definition of happiness and the culture we’ve created around it, and how to improve it. BY Next Big Idea Club6 minute read Stephanie Harrison … Continue reading ‘Everything you know about happiness is a lie.’ This is the secret to getting the ‘new happy’
20% of your tools drive 80% of your results, but how do you determine which tools they are? Gene De Libero on August 14, 2024 This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. The first part is here. The Pareto Principle … Continue reading 7 strategies for getting the most from your martech stack
July 15, 2024 92 Walmart locations across 4 states are getting their own pizza place The deal with Mr Gatti’s Pizza chain comes as Walmart has pushed to get more shoppers in stores with new grocery offerings. BY Sarah Bregel Customers head to Walmart because they can get everything from lawn chairs to school supplies to … Continue reading 92 Walmart locations across 4 states are getting their own pizza place
Here’s why purchased intent data can be misleading and how to extract valuable insights from your own B2B marketing engagement data. Scott Gillum on July 11, 2024 Did you know you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data … Continue reading How intent data leads to B2B marketers getting their signals crossed
June 12, 2024 The mental toll of being cash-poor and credit-rich is getting worse for middle-class Americans Millions of Americans borrow money to pay for planned and unplanned expenses. From student loans to sky-high rent, rising interest rates, and increasing prices at grocery stores. BY Rodney Williams We’re halfway through 2024 and Americans are still living … Continue reading The mental toll of being cash-poor and credit-rich is getting worse for middle-class Americans
June 07, 2024 How to fast-track your career after getting laid off A career expert shares nine things to keep in mind when you’re trying to rebound after a layoff. BY Corinne Mills Organizations are in a perpetual state of transformation driven by new technologies, leadership shake-ups, and ever-changing market conditions. While this can open up … Continue reading How to fast-track your career after getting laid off
With budgets tight, marketers need to show return on their martech spend. Mike Pastore on May 28, 2024 at 11:12 am | Reading time: 2 minutes With businesses watching every dollar, today’s marketers and marketing leaders need to demonstrate ROI on their martech investments or risk losing them. Gartner’s 2023 Martech Report drew a great … Continue reading Getting the most out of your martech applications
