Rachel Bailey — November 16, 2016 Follow @rachelf414— November 16, 2016 You’ve heard it before: small businesses are the backbone of the economy. And, it’s true. When consumers are spending their money in the community in which they live that strengthens the local economy in ways that it wouldn’t if they spent their dollars at … Continue reading Small Business Saturday: Small Gets Big [Infographic]
Melih Oztalay — October 31, 2016 — October 31, 2016 Social media nurturing has to be a requirement for all businesses. Businesses have turned social media automation into something that seems to resemble broadcast radio by posting large volumes of tweets and updates occurs fast with automation tools. Now imagine every business, regardless of their … Continue reading How Social Media Nurturing Gets You More Results
by Jacob Shriar Follow @jacobshriarSeptember 20, 2016 Picture this – it’s the third time that you’ve given feedback to an employee and their behavior still hasn’t changed. How frustrating! Giving an employee feedback is hard enough to do as it is. Most managers dread doing it and employees can get turned off if it’s done … Continue reading 8 Tips To Guarantee Your Feedback Gets Listened To
Instagram’s redesigned call-to-action button is driving more install for mobile game advertisers and is getting more attention-grabbing features. Tim Peterson on September 16, 2016 Instagram’s redesigned call-to-action button on its direct-response ads has contributed to higher conversion rates at lower effective costs for certain advertisers. And now it’s getting even more attention-getting features from … Continue reading Instagram’s redesigned call-to-action button gets more clicks for gaming brands, new features
by Gregg Litman May 5, 2016May 5, 2016 In case you haven’t noticed, the internet is huge. Literally everybody is online, and just about everybody watches video. That’s why video marketing is so attractive. But with so much traffic, and so much competition, posting your video online is just the start of the process. If … Continue reading Organic Video Promotion: How to Ensure Your Video Gets Found
by JoAnne Funch April 29, 2016 Follow @joannefunchApril 29, 2016 Graphic from Pexels Without a doubt, having a LinkedIn networking strategy gets better results. So whether you are networking online or offline you need a plan to make best use of your time and to meet your professional goals. I don’t mean a throwing things … Continue reading LinkedIn Networking Strategy Gets Better Results
by Andre W. Klein March 22, 2016 Follow @akleines2March 22, 2016 Let’s first set the base… you probably know how to create content that gets clicked, but content that gets clicked works differently from content that gets shared. But having your content shared should be one of the ultimate aims for your brand online. The … Continue reading Psychology of Sharing – How to Create Content That Gets Shared
Clothing brand MeUndies’ Snapchat account has been posting special links to product pages and notched 10% to 12% conversion rates. Tim Peterson on March 9, 2016 Courtesy Snapchat Facebook, Twitter, Pinterest and Instagram offer buy buttons to help brands push product sales through their platforms. Snapchat does not. But that doesn’t mean marketers aren’t able … Continue reading How MeUndies gets people to buy products through its Snapchat account
The shared first-party data of MediaMath’s Adroit subsidiary is being spun into the new Helix business unit, and Adroit is being merged into MediaMath. Barry Levine on January 13, 2016 at 5:37 pm Programmatic media buyer MediaMath is getting into the data business with the launch today of its new subsidiary, Helix. In 2013, the … Continue reading MediaMath Gets Into The Data Business With Launch Of Helix
by Will Holland December 13, 2015 Follow @xpndinteractiveDecember 13, 2015 When it works, voiceover is that smart friend you can always count on. When it doesn’t, it’s that guy sitting behind you in a movie, loudly explaining all the obvious parts to his date. The problem isn’t identifying bad voiceover (we all know it when … Continue reading How Great eLearning Voiceover Script Writing Gets Your Point Across
