Tag Archives: Gets

Instagram’s redesigned call-to-action button gets more clicks for gaming brands, new features

Instagram’s redesigned call-to-action button is driving more install for mobile game advertisers and is getting more attention-grabbing features. Tim Peterson on September 16, 2016 Instagram’s redesigned call-to-action button on its direct-response ads has contributed to higher conversion rates at lower effective costs for certain advertisers. And now it’s getting even more attention-getting features from … Continue reading Instagram’s redesigned call-to-action button gets more clicks for gaming brands, new features →

Organic Video Promotion: How to Ensure Your Video Gets Found

Video Marketing

by Gregg Litman May 5, 2016May 5, 2016 In case you haven’t noticed, the internet is huge. Literally everybody is online, and just about everybody watches video. That’s why video marketing is so attractive. But with so much traffic, and so much competition, posting your video online is just the start of the process. If … Continue reading Organic Video Promotion: How to Ensure Your Video Gets Found →

LinkedIn Networking Strategy Gets Better Results

LinkedIn Utilization

by JoAnne Funch April 29, 2016 Follow @joannefunchApril 29, 2016 Graphic from Pexels Without a doubt, having a LinkedIn networking strategy gets better results. So whether you are networking online or offline you need a plan to make best use of your time and to meet your professional goals. I don’t mean a throwing things … Continue reading LinkedIn Networking Strategy Gets Better Results →

How MeUndies gets people to buy products through its Snapchat account

Snapchat Business

Clothing brand MeUndies’ Snapchat account has been posting special links to product pages and notched 10% to 12% conversion rates. Tim Peterson on March 9, 2016 Courtesy Snapchat Facebook, Twitter, Pinterest and Instagram offer buy buttons to help brands push product sales through their platforms. Snapchat does not. But that doesn’t mean marketers aren’t able … Continue reading How MeUndies gets people to buy products through its Snapchat account →

MediaMath Gets Into The Data Business With Launch Of Helix

Big Data Utilization

The shared first-party data of MediaMath’s Adroit subsidiary is being spun into the new Helix business unit, and Adroit is being merged into MediaMath. Barry Levine on January 13, 2016 at 5:37 pm Programmatic media buyer MediaMath is getting into the data business with the launch today of its new subsidiary, Helix. In 2013, the … Continue reading MediaMath Gets Into The Data Business With Launch Of Helix →

How Great eLearning Voiceover Script Writing Gets Your Point Across

Education

by Will Holland December 13, 2015 Follow @xpndinteractiveDecember 13, 2015 When it works, voiceover is that smart friend you can always count on. When it doesn’t, it’s that guy sitting behind you in a movie, loudly explaining all the obvious parts to his date. The problem isn’t identifying bad voiceover (we all know it when … Continue reading How Great eLearning Voiceover Script Writing Gets Your Point Across →

What Your Web Analytics Data Gets Wrong About Users

Analytics

by Tim Ash November 16, 2015 Follow @tim_ashNovember 16, 2015 Just how accurate are your site’s user figures, and what should you look at for accurate observations? Google Analytics just celebrated its 10th birthday. The web has been popular for roughly two decades now. You’d think that by now, marketers would have this tracking thing … Continue reading What Your Web Analytics Data Gets Wrong About Users →

One Trait That Gets Them Noticed For Leadership Roles

Leadership

Personal Branding BlogOctober 31, 2015 Belinda Parmar, CEO of the consultancy Lady Geek and author of “The Empathy Era” and “Little Miss Geek,” says, “Enlightened companies are increasingly aware that delivering empathy for their customers, employees, and the public is a powerful tool for improving profits, but attempts to implement empathy programs are frequently hamstrung … Continue reading One Trait That Gets Them Noticed For Leadership Roles →

How to Design an Email That Gets Results

Email Marketing

Adam BaetuSeptember 1, 2015 The first hurdle to overcome when developing an email marketing campaign is to get your emails opened and read, and this requires great design. There is no such thing as the ‘perfect’ email – the one design or formula that guarantees sky-high open rates and engagement stats, although this is the … Continue reading How to Design an Email That Gets Results →