Tag Archives: Gets

Desktop Gets The Visitors; Mobile The Minutes

Desktop Gets The Visitors; Mobile The Minutes by Jack Loechner , Staff Writer @mp_research, March 29, 2018 According to a new report from comScore, website visits are plateauing in the US, and the battle for visitors is increasingly being fought on smartphones. But despite mobile devices capturing the majority of digital minutes, the US still features … Continue reading Desktop Gets The Visitors; Mobile The Minutes →

Think Like a Producer: 4 Ways to Make Sure Your Video Gets the Most Views

Video Making

Todd Vaske — March 30, 2018 — March 30, 2018 I’ve always been a little bit of a backward thinker, which is probably why I became a video producer. It may sound strange, but the key to producing a successful video is to start at the end — figuring out the end goal for your … Continue reading Think Like a Producer: 4 Ways to Make Sure Your Video Gets the Most Views →

What Gets Measured Gets Done

Metrics

Don Dalrymple — March 22, 2018 Follow @dondalrymple — March 22, 2018 Perfectionism can be the antithesis of good business. That fixation of doing things right, rather than doing the right things, can move us away from the goals that matter. I think there’s a lot of talk on KPI’s (Key Performance Indicators), but it’s … Continue reading What Gets Measured Gets Done →

Content Marketing Gets Massive Vote Of Google Confidence

Content Marketing

Content Marketing Gets Massive Vote Of Google Confidence by Sean Hargrave , Staff Writer, November 21, 2017 Direct traffic rules. I guess we all kind of already knew this, didn’t we? But it’s interesting to see it properly quantified in SEMrush figures discussed in Campaign today. In a list of 17 attributes a site needs … Continue reading Content Marketing Gets Massive Vote Of Google Confidence →

The state of interactive advertising: New formats are infusing digital ads with creativity that gets results

Advertisement Industry

Ginny Marvin on November 20, 2017 With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level … Continue reading The state of interactive advertising: New formats are infusing digital ads with creativity that gets results →

How to Give Negative Feedback (That Actually Gets Results)

Feedback Management

Rick Goodman — July 10, 2017 Follow @DrRickGoodman — July 10, 2017 geralt / Pixabay I’ve been a motivational speaker for a number of years now, and I have to say: So far, I’ve not met many people who actually like receiving negative feedback. It can be truthful, and it can be necessary, but that … Continue reading How to Give Negative Feedback (That Actually Gets Results) →

How Turning Technology Marketing Toward Top Customers Gets Results

Marketing Tools

Kristen Hicks — May 9, 2017 Follow @atxcopywriter— May 9, 2017 Traditional thinking usually has placed the marketing department in charge of leads, the sales department in charge of purchases and the customer service department in charge of customers. Once marketing hands a list of leads off to sales, their job is done. But for … Continue reading How Turning Technology Marketing Toward Top Customers Gets Results →

When the Growing Gets Tough

Business Growth

Julie Winkle Giulioni — April 17, 2017 Follow @julie_wg— April 17, 2017 Think about the learning that contributed most powerfully to your development and who you are today. Consider the experiences that built the expertise you use and value most every day. Reflect on what you’re most proud of mastering during the course of your … Continue reading When the Growing Gets Tough →

No Matter How Bad It Gets, Don’t You Believe It

Economy

Fabrizio Moreira — November 28, 2016 Follow @FabrizioMoreira— November 28, 2016 The late, great Ray Bradbury quipped while speaking at a Brigham Young University forum in the 1980s, “I haven’t watched the news in years. If it gets bad enough they’ll tell me.” Bradbury was an incurable optimist. Looking at the news many believe the … Continue reading No Matter How Bad It Gets, Don’t You Believe It →

As World Gets Smaller, So Do Ad Campaigns — But Not Small Enough

Ad Campaigns

by Victor Wong, Op-Ed Contributor, November 22, 2016 More than two-thirds of all digital display spending in the U.S. is programmatic, with mobile fueling much of the growth. Digital ad targeting has never been better. More than $6 billion is spent on data-driven ad tech like data-management platforms (DMPs) and demand-side platforms. And yet, the … Continue reading As World Gets Smaller, So Do Ad Campaigns — But Not Small Enough →