Content Marketing Gets Massive Vote Of Google Confidence by Sean Hargrave , Staff Writer, November 21, 2017 Direct traffic rules. I guess we all kind of already knew this, didn’t we? But it’s interesting to see it properly quantified in SEMrush figures discussed in Campaign today. In a list of 17 attributes a site needs … Continue reading Content Marketing Gets Massive Vote Of Google Confidence
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The state of interactive advertising: New formats are infusing digital ads with creativity that gets results
Ginny Marvin on November 20, 2017 With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level … Continue reading The state of interactive advertising: New formats are infusing digital ads with creativity that gets results
How to Give Negative Feedback (That Actually Gets Results)
Rick Goodman — July 10, 2017 Follow @DrRickGoodman — July 10, 2017 geralt / Pixabay I’ve been a motivational speaker for a number of years now, and I have to say: So far, I’ve not met many people who actually like receiving negative feedback. It can be truthful, and it can be necessary, but that … Continue reading How to Give Negative Feedback (That Actually Gets Results)
How Turning Technology Marketing Toward Top Customers Gets Results
Kristen Hicks — May 9, 2017 Follow @atxcopywriter— May 9, 2017 Traditional thinking usually has placed the marketing department in charge of leads, the sales department in charge of purchases and the customer service department in charge of customers. Once marketing hands a list of leads off to sales, their job is done. But for … Continue reading How Turning Technology Marketing Toward Top Customers Gets Results
When the Growing Gets Tough
Julie Winkle Giulioni — April 17, 2017 Follow @julie_wg— April 17, 2017 Think about the learning that contributed most powerfully to your development and who you are today. Consider the experiences that built the expertise you use and value most every day. Reflect on what you’re most proud of mastering during the course of your … Continue reading When the Growing Gets Tough
No Matter How Bad It Gets, Don’t You Believe It
Fabrizio Moreira — November 28, 2016 Follow @FabrizioMoreira— November 28, 2016 The late, great Ray Bradbury quipped while speaking at a Brigham Young University forum in the 1980s, “I haven’t watched the news in years. If it gets bad enough they’ll tell me.” Bradbury was an incurable optimist. Looking at the news many believe the … Continue reading No Matter How Bad It Gets, Don’t You Believe It
As World Gets Smaller, So Do Ad Campaigns — But Not Small Enough
by Victor Wong, Op-Ed Contributor, November 22, 2016 More than two-thirds of all digital display spending in the U.S. is programmatic, with mobile fueling much of the growth. Digital ad targeting has never been better. More than $6 billion is spent on data-driven ad tech like data-management platforms (DMPs) and demand-side platforms. And yet, the … Continue reading As World Gets Smaller, So Do Ad Campaigns — But Not Small Enough
Small Business Saturday: Small Gets Big [Infographic]
Rachel Bailey — November 16, 2016 Follow @rachelf414— November 16, 2016 You’ve heard it before: small businesses are the backbone of the economy. And, it’s true. When consumers are spending their money in the community in which they live that strengthens the local economy in ways that it wouldn’t if they spent their dollars at … Continue reading Small Business Saturday: Small Gets Big [Infographic]
How Social Media Nurturing Gets You More Results
Melih Oztalay — October 31, 2016 — October 31, 2016 Social media nurturing has to be a requirement for all businesses. Businesses have turned social media automation into something that seems to resemble broadcast radio by posting large volumes of tweets and updates occurs fast with automation tools. Now imagine every business, regardless of their … Continue reading How Social Media Nurturing Gets You More Results
8 Tips To Guarantee Your Feedback Gets Listened To
by Jacob Shriar Follow @jacobshriarSeptember 20, 2016 Picture this – it’s the third time that you’ve given feedback to an employee and their behavior still hasn’t changed. How frustrating! Giving an employee feedback is hard enough to do as it is. Most managers dread doing it and employees can get turned off if it’s done … Continue reading 8 Tips To Guarantee Your Feedback Gets Listened To