by Tim Ash November 16, 2015 Follow @tim_ashNovember 16, 2015 Just how accurate are your site’s user figures, and what should you look at for accurate observations? Google Analytics just celebrated its 10th birthday. The web has been popular for roughly two decades now. You’d think that by now, marketers would have this tracking thing … Continue reading What Your Web Analytics Data Gets Wrong About Users
Personal Branding BlogOctober 31, 2015 Belinda Parmar, CEO of the consultancy Lady Geek and author of “The Empathy Era” and “Little Miss Geek,” says, “Enlightened companies are increasingly aware that delivering empathy for their customers, employees, and the public is a powerful tool for improving profits, but attempts to implement empathy programs are frequently hamstrung … Continue reading One Trait That Gets Them Noticed For Leadership Roles
Adam BaetuSeptember 1, 2015 The first hurdle to overcome when developing an email marketing campaign is to get your emails opened and read, and this requires great design. There is no such thing as the ‘perfect’ email – the one design or formula that guarantees sky-high open rates and engagement stats, although this is the … Continue reading How to Design an Email That Gets Results
Vishal PindoriyaMay 6, 2015 Social media goes through so many changes every year that it’s possible someone could even make a career out of pointing out those changes and what they mean for digital marketers. Please excuse the cute sarcasm whilst I bring you the latest series of changes from Facebook, and what those changes … Continue reading Facebook Gets More Social (and What That Means for Publishers)
Who has more data about Internet users than Google? The stores these folks do business with, columnist Daniel Cristo notes. And those companies may be about to share it with the search giant. Daniel Cristo on April 28, 2015 Recently, the Wall Street Journal reported that Google is in talks with advertisers on a new … Continue reading Google Gets Personal: Will Potential New Ad Service Boost Personalized Results? (DD)
Vinaya NaiduMarch 11, 2015 By this time your social feeds must have been populated by #DearMe tweets, videos and gifs, often carrying wise words of advice. These little #DearMe letters going viral on the social web are part of a YouTube campaign in honour of International Women’s Day on March 8. Ushering in a movement … Continue reading YouTube’s DearMe Campaign Gets Women Content Creators To Write Letters To Their Younger Self
Video views on the network have tripled since September. Martin Beck on January 28, 2015 Facebook’s video surge is looking more like a tidal wave. In remarks during Facebook’s quarterly earnings call with investors today, CEO Mark Zuckerberg said that Facebook video is generating more than 3 billion views a day. That’s up from 1 … Continue reading Facebook Now Gets 3 Billion Video Views A Day
Alicia DoddJanuary 8, 2015 LinkedIn is a great way to keep in touch and remain top of mind with your network. I know, I know, you’ve heard LinkedIn enthusiasts say this time and again, but it is a truth that is worth repeating. At Intero, one of our suggestions for people, whether getting their feet … Continue reading Your New LinkedIn Homepage: Keeping in Touch Gets Easier
Liz Murphy December 15, 2014 Okay, so we’ve told you why your business needs a blog, reinforced the importance of writing well and even shared some sweet hacks on how to streamline your blogging process. But let’s cut to the chase – just like your fancy sushi lunch doesn’t count unless you Instagram it, what’s the point of putting time and … Continue reading How To Write A Business Blog That Actually Gets Read
Editor: Teressa Iezzi By Jeff Beer Nike takes on winter, Jurassic World goes corporate, SickKids Hospital makes 42 ads in 42 days, and more. There’s nothing like a kid with cancer to put your own daily problems in perspective. The Hospital for Sick Children in Toronto, also known as SickKids, is a major … Continue reading Anna Kendrick Gets Stuck, Santa Gets Busted: The Top 5 Ads Of The Week
