by Jeff Weisbein July 20, 2016 Follow @jeffweisbeinJuly 20, 2016 Since the web’s inception, we have had a crazed obsession with “hits.” In the ‘90s the question was, “how many hits did your website get?” As the web has evolved and analytics has improved, we’ve gone from asking about hits to asking about page views. … Continue reading Death to the Page View, Here Are the Four Metrics of the Future
Tag Archives: Future
How to Handle an Uncertain Future as an Entrepreneur
by Austin Iuliano July 12, 2016 Follow @austiniulianoJuly 12, 2016 How to Handle an Uncertain Future as an Entrepreneur One week you are swimming in cash, opportunities, new ventures, success, and everything that you can dream. The next week your opportunities, leads, cash reserves, and success seem to evaporate faster than a glass of water … Continue reading How to Handle an Uncertain Future as an Entrepreneur
All Signs Point to Social Media: The Future of Video Advertising
by Melissa Duko June 30, 2016June 30, 2016 Video builds an emotional connection by bringing your brand to life. In fact, Axonn Research found 7 in 10 people view brands in a more positive light after watching interesting video content from them. As advertisers are turning to social media to drive user engagement and increase … Continue reading All Signs Point to Social Media: The Future of Video Advertising
The what, how, who and YOU of the future of marketing
What do you need to know to succeed in the marketing world of tomorrow? Columnist Sanjay Dholakia shares what he learned from industry veterans at his company’s marketing summit. Sanjay Dholakia on June 29, 2016 It’s been just over a month since I spent four days in Las Vegas for our annual Marketing Nation Summit, … Continue reading The what, how, who and YOU of the future of marketing
Beyond the Junk Folder: How Spam Can Undermine Your Future Messaging
by Seamas Egan June 27, 2016 Follow @SeamasEganJune 27, 2016 Email marketers have long been wary of the spam folder and avoid it like a black hole that could trap their messages where their contacts will never see them. A message in the spam folder likely removes all possibility for click-through and conversion, so email … Continue reading Beyond the Junk Folder: How Spam Can Undermine Your Future Messaging
The Future of Payment Transactions and the Unprepared
by Daniel Burrus June 24, 2016 Follow @DanielBurrusJune 24, 2016 Organizations have finally realized that the key to success in this digital world is to evolve continuously in order to remain competitive and relevant to consumers. The way in which all businesses accept payments is quickly becoming the next battleground of innovation, according to recent … Continue reading The Future of Payment Transactions and the Unprepared
The Future Of Ecommerce And How Search Fits In
by Laurie Sullivan, Staff Writer @lauriesullivan, June 23, 2016, 12:37 PM The digital shelf is becoming increasingly competitive. Brick-and-mortar market share doesn’t guarantee an advantage for brands when it comes to ecommerce. Search can help drive traffic through several emerging innovations such as deep learning and artificial intelligence, even on Web sites, but other new … Continue reading The Future Of Ecommerce And How Search Fits In
Bad Bosses Can Lead to Future CEO Wisdom
by David Kiger June 23, 2016 Follow @davidkigerJune 23, 2016 Most of us have experienced a bad boss once or twice in our careers. Getting away from those types of supervisors can be a major relief. But they can also be learning experiences, especially for those who go on to leadership positions. Knowing what not … Continue reading Bad Bosses Can Lead to Future CEO Wisdom
The Future of Video Marketing: My Takeaways from WistiaFest 2016
by Ed Heil June 9, 2016June 9, 2016 In a recent HubSpot Podcast, called “The Growth Show”, Wistia Co-founder Chris Savage said, “Video is really scary because it feels like you can have a huge effect on your brand because it can. And because if you’re getting on camera do you expose that you’re actually … Continue reading The Future of Video Marketing: My Takeaways from WistiaFest 2016
The future of voice-related SEO for local business
Google’s recent developer event revealed details about how the search giant is thinking about the future. Columnist Chris Marentis shares tips on how local businesses can learn how to be found in the environment that’s taking shape. Chris Marentis on May 27, 2016 Alexander Supertramp / Shutterstock.com On May 18, Google brought hundreds … Continue reading The future of voice-related SEO for local business
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