User Intent Impacts Revenue From Advertising More Than Most Marketers Think by Laurie Sullivan , Staff Writer @lauriesullivan, September 25, 2017 Visitor behavior on a brand’s website impacts revenue, and a series of studies has found that user intent may have a much greater impact on ad revenue than traditional user experience metrics. Through the … Continue reading User Intent Impacts Revenue From Advertising More Than Most Marketers Think
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Twitter Optimization: How To Benefit From Your Twitter Analytics Data
By David Schneider September 25th, 2017 Twitter’s analytics dashboard is home to some of the most important data about your Twitter account. In this article, we’re going to look at how you can benefit from your Twitter analytics data. We have a list of 12 benefits to go through, so saddle up. Twitter analytics weren’t … Continue reading Twitter Optimization: How To Benefit From Your Twitter Analytics Data
Scrum Roles from a Lean Perspective
Ian Mitchell — September 22, 2017 — September 22, 2017 AnnaER / Pixabay “It’s weird when you get roles that coincide with your life” – Lily James Introduction Impressive-sounding job titles are a recurring joke in large organizations. They often bear little relationship to the devil’s brew of chaos and drudgery which is a daily … Continue reading Scrum Roles from a Lean Perspective
Instagram Hashtags: Lessons from 5 Awesome Branded Campaigns
Joei Chan — September 22, 2017 Follow @joeei — September 22, 2017 Whenever my colleagues ask, “hey Joei, where did you go for lunch today?” I reply, “check my Instagram story!” Yes. I’m addicted to Instagram. But I’m not alone. According to TechCrunch’s latest study, Instagram has recently rocketed past 700 million users, making it … Continue reading Instagram Hashtags: Lessons from 5 Awesome Branded Campaigns
5 Branding Lessons from Social Media Stars
By Vikas Agrawal September 22nd, 2017 For every marketer, online branding is a puzzle that they must piece together themselves. Let’s face it, the guides you can find online can only cover so much. At the end of the day, you still have go through trial and error to devise a strategy that will match your … Continue reading 5 Branding Lessons from Social Media Stars
An integrated approach: From SEO to PPC and beyond
Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this year. Chris Liversidge on September 20, 2017 For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out in force … Continue reading An integrated approach: From SEO to PPC and beyond
3 New Ways to Get Useful Reporting from Your CRM System
Rob Wood — September 15, 2017 — September 15, 2017 CRM systems house what is arguably the most valued asset a company owns: its customer data. The content within the CRM system contains contact information, communication updates, purchase history, deal status, pricing, discount data, and much more. This data is accessed and updated daily by … Continue reading 3 New Ways to Get Useful Reporting from Your CRM System
Learning from Management Practices in the Nordics
Mikko Honkanen — September 14, 2017 Follow @MikkoHonkanen — September 14, 2017 The countries of the Nordics have become a kind of untapped oasis for tech startups of late. Since 2005, the Nordics — Denmark, Finland, Norway and Sweden — represent 7% of global billion-dollar tech exits even though they account for just 2% of … Continue reading Learning from Management Practices in the Nordics
From Meet and Greet to Q and A: 20 Inspiring Facebook Live Broadcast Ideas
Ivan Ivanov — September 13, 2017 — September 13, 2017 Facebook live video is slowly but surely becoming the most engaging type of post on the social platform. Due to its interactive nature, live broadcasting can deliver dozens of new viewers to your Facebook page. Plus, with the ability to directly address your audience, sending … Continue reading From Meet and Greet to Q and A: 20 Inspiring Facebook Live Broadcast Ideas
Take Note from Zappos.com: How to Create a Win-Win Return Policy for Your Ecommerce Business
Robert Gilbreath — September 13, 2017 Follow @Adomatica — September 13, 2017 StartupStockPhotos / Pixabay Zappos.com is known for having a great returns policy. But, what exactly makes Zappos.com stand out from the crowd? It all comes down to these three elements: it’s easy to understand, it’s easy to use, and it encourages customers to … Continue reading Take Note from Zappos.com: How to Create a Win-Win Return Policy for Your Ecommerce Business
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