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5 Reasons Time Tracking Is the Secret to Work From Home Productivity

Frank Castagnac — August 31, 2017 — August 31, 2017 According to 2015 Gallup research, 37% of workers in the United States telecommute, compared to just 9% in 1995. Having some form of remote work policy is now a common business norm, but that doesn’t mean businesses—and remote employees—are adequately prepared to handle the challenges … Continue reading 5 Reasons Time Tracking Is the Secret to Work From Home Productivity

6 Effective Performance Review Examples from the Best Companies

Michael Heller — August 30, 2017 — August 30, 2017 PatternPictures / Pixabay It’s easy enough to read article after article of performance review tips, tricks and advice, but the truth is every company and situation requires a different approach. Even if a new technique for better performance management is needed, the same tactic doesn’t … Continue reading 6 Effective Performance Review Examples from the Best Companies

Survey: More consumers seeking to buy directly from brands vs. retailers

Survey of 1,000 US adults contains lots of findings and implied recommendations for both brands and traditional retailers. Greg Sterling on August 30, 2017   One of today’s marketing mantras is “brand loyalty is dead.” As always, the truth is more complicated than a slogan. While millennials and Generation Z are less likely to be … Continue reading Survey: More consumers seeking to buy directly from brands vs. retailers

Mapping the new economy of micro-influence: What governments can learn from brand marketers

When it comes to social influence, governments and other public agencies have a lot to learn from brand marketers. Contributor Scott Wilkinson discusses how agencies can adapt to this new economy to win public support. Scott Wilkinson on August 29, 2017   Over the last decade, we have watched social media upend institutions and topple … Continue reading Mapping the new economy of micro-influence: What governments can learn from brand marketers

Is CRM Helping or Hurting Sales Productivity? An Experience from a Digital Marketer

Victor Cheung — August 26, 2017 Follow @vik1024 — August 26, 2017 CRM and Sales Force Automation are often used interchangeably. However, I think they’re really two different software with different purposes. Here, I’ll show you why CRM is NOT really helping sales team become more productive using 2 specific examples, based on my experience … Continue reading Is CRM Helping or Hurting Sales Productivity? An Experience from a Digital Marketer

5 Things Online Retailers are Doing to Stand Out from their Competition

Brian Horvath — August 29, 2017 Follow @BrianHorvathINC — August 29, 2017 Brick and mortar retail is taking a hit. Recently, many of the major retailers such as Macy’s and Sears have announced stores closing all over the United States. While some believe it is due to a weak economy, the reality is that online … Continue reading 5 Things Online Retailers are Doing to Stand Out from their Competition