By Vikas Agrawal September 22nd, 2017 For every marketer, online branding is a puzzle that they must piece together themselves. Let’s face it, the guides you can find online can only cover so much. At the end of the day, you still have go through trial and error to devise a strategy that will match your … Continue reading 5 Branding Lessons from Social Media Stars
Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this year. Chris Liversidge on September 20, 2017 For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out in force … Continue reading An integrated approach: From SEO to PPC and beyond
Rob Wood — September 15, 2017 — September 15, 2017 CRM systems house what is arguably the most valued asset a company owns: its customer data. The content within the CRM system contains contact information, communication updates, purchase history, deal status, pricing, discount data, and much more. This data is accessed and updated daily by … Continue reading 3 New Ways to Get Useful Reporting from Your CRM System
Mikko Honkanen — September 14, 2017 Follow @MikkoHonkanen — September 14, 2017 The countries of the Nordics have become a kind of untapped oasis for tech startups of late. Since 2005, the Nordics — Denmark, Finland, Norway and Sweden — represent 7% of global billion-dollar tech exits even though they account for just 2% of … Continue reading Learning from Management Practices in the Nordics
Ivan Ivanov — September 13, 2017 — September 13, 2017 Facebook live video is slowly but surely becoming the most engaging type of post on the social platform. Due to its interactive nature, live broadcasting can deliver dozens of new viewers to your Facebook page. Plus, with the ability to directly address your audience, sending … Continue reading From Meet and Greet to Q and A: 20 Inspiring Facebook Live Broadcast Ideas
Robert Gilbreath — September 13, 2017 Follow @Adomatica — September 13, 2017 StartupStockPhotos / Pixabay Zappos.com is known for having a great returns policy. But, what exactly makes Zappos.com stand out from the crowd? It all comes down to these three elements: it’s easy to understand, it’s easy to use, and it encourages customers to … Continue reading Take Note from Zappos.com: How to Create a Win-Win Return Policy for Your Ecommerce Business
David Kiger — September 11, 2017 Follow @davidkiger — September 11, 2017 ErikaWittlieb / Pixabay The hit HBO show Game of Thrones is one of television’s biggest success stories. It has created millions of obsessed fans and inspired deep analysis of the plot twists and how they relate to author George R.R. Martin’s original (and … Continue reading Business Leaders Can Learn From ‘Game of Thrones’
Carl Sednaoui — September 3, 2017 — September 3, 2017 The welcome email is the most important email brands can send to new subscribers. Yes, even more important than all the broadcast, targeted and triggered messages combined. The welcome email is your best shot at converting new subscribers into customers — and longtime readers. A … Continue reading 11 Welcome Email Template Examples That Grow Sales From Day 1
Alex Ditty — September 1, 2017 Follow @seenmoment — September 1, 2017 Learn how these funny food reviewers build audience with video Corey and Sean first met at improv class in The Second City’s Conservatory Program in Chicago. The duo began making their videos together shortly after. Applying their natural comedy and fresh takes on … Continue reading 5 YouTube Marketing Lessons from Top Influencers
Richard Sellers — September 1, 2017 — September 1, 2017 Horwin / Pixabay When evaluating job offers, marketing executives obviously ask themselves whether this is a good job to have. Shrewd candidates even ask whether they are confident that they can do the job very well. I’m presenting a third concept to evaluate before accepting … Continue reading Is It a Good Job to Get Fired From?
