Christie Huber — March 29, 2018 — March 29, 2018 We recently had the opportunity to attend the IFA (International Franchise Association) national conference in sunny Phoenix, AZ. If you’re a franchisee or franchisor, this is a can’t miss event that covers the latest news and best practices in the world of franchising. At the … Continue reading Lessons from IFA: How Call Tracking Helps Franchises Drive Growth
By 2020, digital advertising to command 44.6 percent of total ad revenue. Greg Sterling on March 26, 2018 Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion. Last year, according to the agency, digital overtook TV advertising for the first … Continue reading Forecast: Digital advertising pulling away from TV on global basis
Garry Grant — March 25, 2018 Follow @seoinc — March 25, 2018 In SEO and Internet Marketing, everyone’s fighting for the number one search result spot for as many relevant keywords as possible. The reason is obvious…because that’s the position that gets the most traffic. But have you ever considered the impact of what being … Continue reading How Much of Your Traffic Comes from Organic Search
Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent ad changes with a few creative tips and workarounds. Pauline Jakober on March 23, 2018 This past December, Google communicated changes to its Google Ad Grants program. If you’re a nonprofit or … Continue reading Google Ad Grants changes and your PPC strategy: Where to go from here
Eric Rosenberg — March 23, 2018 — March 23, 2018 The Civilization video game franchise is one of the most successful in history. First released in 1991, the computer game allows players to build a civilization from a single settler into a global empire. With more than 40 million copies sold, countless hours have been … Continue reading 5 Business Lessons from Civilization
Margarita Hakobyan — March 22, 2018 Follow @margahakobyan — March 22, 2018 Some people are happy spending their lives working for a company or business, and that’s fine. For others, the idea of always working for someone else feels wrong. They may believe they can bring something new and exciting to the business market, or … Continue reading Estimating the Cost of Starting a Successful Business From Zero
Small Business Local Ad Dollars Move From Facebook To YouTube by Laurie Sullivan @lauriesullivan, March 22, 2018 Borrell Associates expects total local advertising budgets to rise 5.8% compared with the previous year. Non-digital advertising will fall by 2.2%, whereas digital will rise 12.7%. In total, advertisers will spend $126.8 billion this year. Local digital advertising … Continue reading Small Business Local Ad Dollars Move From Facebook To YouTube
Navneet Kaushal — March 21, 2018 Follow @navneetkaushal — March 21, 2018 Come July 2018 Chrome will be marking HTTP (Hypertext transfer protocol) sites as ‘not secure’ according to the announcement made by Google at the beginning of the year. This is a move that Firefox already executed in 2017, and it has not worked … Continue reading Migrating From HTTP to HTTPS – A Complete Guide
By Joydeep Bhattacharya March 21st, 2018 Ever since Snap went public in March 2017, the company’s stock prices had been witnessing a steady decline. Throughout this phase, there was a clear sense of lack of growth for Snapchat. The numbers did not really have marketers drooling. Emarketer’s Snapchat Usage report for 2017 captures most … Continue reading Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat
Judy Caroll — March 20, 2018 Follow @JudyCaroll1 — March 20, 2018 One in 9.2 quintillion—that’s the odds of filling out a perfect March Madness bracket. But that doesn’t stop the 40 million or so Americans who place a collective $ 10.4 billion betting on the NCAA tournament. Even Warren Buffett is offering a prize … Continue reading 7 Social Media Ideas to Steal from Classic B2B March Madness Campaigns
