David Kiger — May 18, 2018 Follow @davidkiger — May 18, 2018 The summer movie season got an early start this year with the April 27 release of Avengers: Infinity War. The latest in the Marvel franchise has already cleared more than $ 450 million in less than two weeks. Summer movies are big business. … Continue reading Small Business Lessons From Summer Blockbusters
Amanda Abella — May 15, 2018 — May 15, 2018 KatinkavomWolfenmond / Pixabay One of my biggest struggles as a business owner has been overcoming shiny object syndrome. Shiny object syndrome is when you think you should be doing something because everyone else in your space seems to be doing it. Here’s how shiny object … Continue reading 3 Ways to Avoid Suffering From Shiny Object Syndrome in Business
Brian Wallace — May 12, 2018 Follow @nowsourcing — May 12, 2018 The number of positions for chief data officer (CDO) has more than quadrupled over the last four years. As CDOs become more common, its important to understand their role and benefits they can bring to a business. One of the first CDOs was … Continue reading Can Your Business Benefit From Hiring A CDO? [Infographic]
Andrew Gazdecki — May 10, 2018 Follow @biznessapps — May 10, 2018 If you’re looking for some valuable marketing inspiration, there’s no better role model than Apple. This global tech giant has brought its marketing strategy to perfection by combining several equally brilliant approaches. The backbone of Apple’s enviable marketing strategy is simplicity. This is … Continue reading 10 Marketing Lessons You Can Learn from Apple [Infographic]
Upcoming European data privacy rules restricting the use of cookies means that companies can no longer track prospective customers across the web Robin Kurzer on May 10, 2018 With the General Data Protection Regulation (GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR … Continue reading As GDPR approaches, marketers are moving away from their reliance on third-party data
What helps product pages stand out and spur conversions in this competitive category? Contributor Andrew Waber lays out the results of a recent analysis. Andrew Waber on April 25, 2018 As in many markets, the tactics to successfully sell home goods and furniture on Amazon differ slightly depending on the price point. But after … Continue reading 3 lessons learned from 365,000 Amazon furniture & home goods product pages
Anton Eliasson — May 2, 2018 Follow @antoneliasson — May 2, 2018 A punchy call to action (CTA) is a must-have for any marketing video, but getting viewers to take the action is tricky. It’s frustrating to make a video, pay for a social ad campaign, and then see disappointing conversion rates again and again. … Continue reading What’s Missing from Your Video Ad’s Call to Action
JoAnn Corley — May 2, 2018 Follow @joann corley— May 2, 2018 There is a change afoot at Microsoft and it’s all because of new leadership — a leadership that is slowly but surely redirecting a titanic size culture. Is that possible? Apparently so and with a notable ripple effect! All I can say is … Continue reading 7 Powerful CEO Insights from Microsoft’s Culture Reset
Karen Repoli — May 1, 2018 Follow @karenrepoli — May 1, 2018 Ahhhh, where is Ms. Manners when you need her? Like on Facebook, Twitter, Instagram and other social media platforms. Let’s face it, sometimes the world wide web feels like the wild, wild, west or maybe Donald Trump’s playground. So I collected some of … Continue reading 10 Social Media Etiquette Tips from Around the Web
Garry Grant — April 27, 2018 Follow @seoinc — April 27, 2018 Over the past year, Google has decided to switch gears from a mobile-first approach to an AI-first strategy. Though this change may seem odd since Google has focused primarily on mobile-first for close to a decade, it’s clear the adjustment means the company … Continue reading From Mobile First to AI First – What This Means for You
