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Employer Branding Ideas for Next to Nothing: 14 Tips From the Pros!

Effective Hiring

Maren Hogan — April 20, 2018 Follow @marenhogan — April 20, 2018 Employer Brand on the Cheap Someone asked for favorite inexpensive ways to promote your employer brand. And boy did the EB community deliver! These ideas were sourced from The Employer Brand Forum, deets below! Employee- Generated Videos Making employee job preview videos doesn’t … Continue reading Employer Branding Ideas for Next to Nothing: 14 Tips From the Pros! →

Letting Go: 3 Ways To Delegate From The Top Down & Watch Your Productivity Thrive

Productivity

Greg Castello — April 18, 2018 — April 18, 2018 It’s easy to identify effective leaders in an organization, but harder to define exactly what qualities make someone a great leader. Rather than settle for the vague “I know it when I see it” mindset, let’s consider these three common characteristics of effective leaders and … Continue reading Letting Go: 3 Ways To Delegate From The Top Down & Watch Your Productivity Thrive →

Wish List: A SEO Tool From Alexa.com To Identify Bad Links, Create Disavows

SEO Tools

Wish List: A SEO Tool From Alexa.com To Identify Bad Links, Create Disavows by Laurie Sullivan , Staff Writer @lauriesullivan, April 17, 2018 Many websites are being penalized for violating Google’s link scheme guidelines, according to Sean Hakes, CEO at Altitude Agency. So he has been talking with the folks at Alexa.com, an Amazon subsidiary focused … Continue reading Wish List: A SEO Tool From Alexa.com To Identify Bad Links, Create Disavows →

How the C-suite benefits from a strategic marketing operations function

Corporate Productivity

Need ammunition to win budget and staffing for a strategic marketing operations team? Contributor Debbie Qaqish offers a long list of benefits. Debbie Qaqish on April 17, 2018     As the marketing operations (MO) function continues to mature and extend influence into every part of the organization, it is time to review how key … Continue reading How the C-suite benefits from a strategic marketing operations function →

How Does the Hubspot CMS Differ From WordPress?

Content Management Tools

Kris Spisak — April 12, 2018 Follow @MidloWeb — April 12, 2018 With so many choices between open source and proprietary solutions for building your website, why would a business choose Hubspot over WordPress or other content management system (CMS) options? It’s a great question, and with the popularity of Hubspot’s marketing software, it’s worth … Continue reading How Does the Hubspot CMS Differ From WordPress? →

Millennials Find Content Inspiration From Pinterest, YouTube

Millennials

Millennials Find Content Inspiration From Pinterest, YouTube by Laurie Sullivan  @lauriesullivan, April 10, 2018 Storyblocks, a subscription service for stock videos, audio and images, spoke with more than 1,000 content creators between the ages of 18 to 65 across the United States to study today’s creative trends and behavior. The study provides insights into where … Continue reading Millennials Find Content Inspiration From Pinterest, YouTube →

#LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)

B2B Marketing

Contributor Scott Vaughan explores some lessons taught by the influential cosmologist and explains how these ideas can be applied to your work in marketing. Scott Vaughan on April 3, 2018   I’m going beyond B2B marketing tactics in this column to challenge all of us, including myself, who can easily get stuck in the day-to-day … Continue reading #LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking) →

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