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4 lessons learned from 200,000 Amazon beauty, personal care product pages

What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this burgeoning category on Amazon. Andrew Waber on September 12, 2018   Nearly 70 percent of consumers say they search for and purchase beauty and personal products on Amazon. This will come as … Continue reading 4 lessons learned from 200,000 Amazon beauty, personal care product pages →

Did Ad Blocking Just Flip From Protection Racket To Mobile Marketing Saviour?

Did Ad Blocking Just Flip From Protection Racket To Mobile Marketing Saviour? by Sean Hargrave , Staff Writer, August 17, 2018 Do not adjust your computer screen, but today looks like the day from which we can start saying ad-blocking — or at least the technology — might well be a force for good. Eyeo, … Continue reading Did Ad Blocking Just Flip From Protection Racket To Mobile Marketing Saviour? →

Why you’ll benefit from fully funding your core brand terms on Amazon

You may be wondering why you’d want to buy brand keywords on Amazon since results will feature your products anyway. Contributor David Hassler argues protecting your brand space is well worth the time and money. David Hassler on August 15, 2018   Advertisers are always looking for new opportunities to increase brand awareness, drive engagement … Continue reading Why you’ll benefit from fully funding your core brand terms on Amazon →

Could Your Business Benefit From Using a Fulfillment Center?

Christopher Moore — August 14, 2018 Follow @cjmoore — August 14, 2018 Pexels / Pixabay A recent poll showed one thing many small business owners have in common. Around six months into a new venture, they realize that growing a successful business isn’t as easy as they thought: Even with consistent sales, scaling the business … Continue reading Could Your Business Benefit From Using a Fulfillment Center? →

What You Can Learn About Instagram Marketing From My 50-Year Old Client

Eva Reder — August 13, 2018 — August 13, 2018 I’m a growth hacker. But recently my growth hacks have failed me on Instagram. But let me share the lessons learned from my most successful account: A ROSE GARDENING ACCOUNT. It’s not the largest account I’ve ever grown but it’s the most engaged. And the … Continue reading What You Can Learn About Instagram Marketing From My 50-Year Old Client →

4 Strategies to Drive More Calls and Customers from Voice Search

Derek Andersen — August 3, 2018 — August 3, 2018 Experts predict that the adoption of voice technology will increase exponentially in the coming years. In fact, comScore estimates that by 2020, 50% of all searches will be voice searches. And when consumers search for local businesses with their voices, they usually engage with those … Continue reading 4 Strategies to Drive More Calls and Customers from Voice Search →