Markus Linder — June 11, 2018 Follow @markuslinder — June 11, 2018 How many hours and marketing dollars do you spend on widening your purchase funnel to ensure you capture enough people? Trying to hit conversion and sales targets, many businesses focus their efforts on the purchase funnel fringes, tweaking marketing campaigns or A/B testing … Continue reading 4 Purchase Funnel Mistakes That Stop You From Making the Sale
Direct-to-consumer advertisers on Facebook report a rise in CPMs and a drop in overall ad impressions, forcing them to reconsider ad spend. Amy Gesenhues on June 11, 2018 Direct-to-consumer (DTC) brands are pulling back on their Facebook ad spend, according to a report from Digiday, some shifting as much as 30 percent of their … Continue reading Direct-to-consumer advertisers are shifting ad dollars away from Facebook
Mostafa Elbermawy — June 9, 2018 — June 9, 2018 Building a dream team of digital marketers is no small feat. After all, this team of superheroes plays a huge role in your business’s failure or success, so no hiring decision should be made lightly. The demand for digital marketing services is great, but the … Continue reading How to Build a First-Class Digital Marketing Team From Scratch
Contributor Akvile DeFazio explains how to set up a Pinterest business account, discover the available advertising features and accomplish your goals using effective tactics. Akvile DeFazio on June 4, 2018 rvlsoft / Shutterstock.com While Pinterest has been around since 2010, it still is a vastly underutilized advertising channel for many brands. While the … Continue reading Intro to Pinterest ads: From setup to success story
Jake Rheude — June 1, 2018 Follow @jakerheude— June 1, 2018 More and more people prefer shopping online rather than in stores in their towns, but that definitely doesn’t mean online shop owners can’t learn a thing or two from their brick-and-mortar companions. Here are just seven things that you can take from malls, shopping … Continue reading 7 Things from Brick-And-Mortar Stores You Should Use in Your Online Store
Trends marketers should be paying attention to in the year ahead. Ginny Marvin on June 1, 2018 Advertising wasn’t a major focus of Mary Meeker’s Internet Trends report this year, but the well-known internet analyst pointed out several interesting developments that affect the sector. Here we lay out some of the opportunities and challenges … Continue reading Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report
Choncé Maddox — May 29, 2018 — May 29, 2018 picjumbo_com / Pixabay When I first became self-employed, my days were stressful. I worked 7 days a week for the first few months and I was grateful because I thought my business was growing. As it turns out, I was just spinning my wheels. Working … Continue reading How to Take Your Work Day From Chaos to Organized
Bob Van Rossum — May 28, 2018 Follow @BobVR — May 28, 2018 Generation Y (also known as Millennials) can often be misunderstood when it comes to their roles in the workforce. Some think of this generation as innovative and influential, while others consider these young adults lazy and entitled. But before getting too caught … Continue reading What CMOs Can Learn from Millennials through Reverse Mentoring
Dipti Parmar — May 28, 2018 Follow @https://twitter.com/dipTparmar — May 28, 2018 You’d think it’s a no-brainer for small businesses to go all out with their marketing on digital channels, in order to level the playing field somewhat with their bigger competitors. Surprise, surprise. A study by Clutch found that only 71% of small businesses … Continue reading 3 Marketing Tacks Small Businesses Can Borrow from Big Brands
Choncé Maddox — May 24, 2018 — May 24, 2018 Free-Photos / Pixabay When I first became self-employed, I was excited about the idea of being able to work from home. I’m sure the thought of being able to avoid a hectic daily commute, work in your pajamas, and perhaps even catch a daytime talk … Continue reading Why You Shouldn’t Work From Home If You’re Self Employed
