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A Facebook voice assistant may have buy-in from marketers – but will users want it?

Facebook may be working on a voice assistant, coinciding with the company’s decision to drop the price of its Portal voice chat device by 50 percent. Amy Gesenhues on April 18, 2019 Facebook is rumored to be working on a voice assistant similar to Amazon’s Alexa and Google’s Siri, reports CNBC. Two former … Continue reading A Facebook voice assistant may have buy-in from marketers – but will users want it? →

The Business Benefits of Buying Directly From Manufacturers

Business Development

Dave Llorens — April 17, 2019 Follow @https://twitter.com/davellorens — April 17, 2019 The direct-to-consumer model can help companies cut costs and develop mutually beneficial relationships with manufacturers. For business leaders, minor expenses can add up quickly. Remember that free 30-day trial of software you tested to see whether it would help you with Google Ads … Continue reading The Business Benefits of Buying Directly From Manufacturers →

What to Expect From Your First Call with a Recruiter

Effective Hiring

Jada Harland — April 17, 2019 — April 17, 2019 Today we are going to cover the basics of speaking with a marketing recruiter for the first time. This is valuable information to those who have been interviewing and are already comfortable speaking with a recruiter, but may still have some questions about the process. … Continue reading What to Expect From Your First Call with a Recruiter →

Where Does the Efficiency and Speed from Agile Come From?

Project Management

David Dame — April 9, 2019 — April 9, 2019 Production View (Build Fast) Many large legacy organizations are moving toward agile delivery methods in hopes of releasing faster to market. Based on my experiences, they look at it solely from a production view of getting software released faster and more often. This view has … Continue reading Where Does the Efficiency and Speed from Agile Come From? →

4 Business Lessons We Can Learn from Millennial Managers

Millennials

Ellie Batchiyska — April 9, 2019 Follow @ElitzaBee — April 9, 2019 Tech startups and peer-to-peer companies aren’t very much alike, but they do have one common denominator: most, if not all, are pioneered by millennial entrepreneurs. And no, this is not another commentary on the many contributions millennials have made to the world of … Continue reading 4 Business Lessons We Can Learn from Millennial Managers →

How to Transform Your Resume from a Blueprint to a Brochure

Career Resume

Virginia Franco — April 6, 2019 Follow @VAFrancoResumes — April 6, 2019 The reality of today’s job market is, whether you’re a CFO or a mid-level professional, you’re lucky to get a 10-second skim read the first time a recruiter finds you on LinkedIn or scans your resume. Consequently, whether you hire an executive resume … Continue reading How to Transform Your Resume from a Blueprint to a Brochure →

Freshly CMO Mayur Gupta’s unexpected path from technologist to marketer

Content Management Tools

Gupta found his engineering background gave him the perspective to shake up the rules of marketing. Amy Gesenhues on April 5, 2019 at 6:14 pm SAN JOSE, CA — Growing up in India, Freshly CMO Mayur Gupta said it was his mother who persuaded him to begin his career as an engineer. “My mom inspired … Continue reading Freshly CMO Mayur Gupta’s unexpected path from technologist to marketer →

Building a marketing operations team from scratch, one year in

Marketing Trends

Cisco Meraki’s marketing ops lead shared the steps she’s taken during the past year to hire the right talent for her team and design effective processes. Amy Gesenhues on April 5, 2019 SAN JOSE, CA — Rachel Beck had led Cisco Meraki’s demand gen team for just over a year when she was named … Continue reading Building a marketing operations team from scratch, one year in →

Taking a page from politics: Local campaigns at scale

Marketing Tips

A national campaign director shares some lessons learned on how to uncover insights about your audience while also striking the right balance of personalization with practicality. Gary Ellis on March 27, 2019 Over the past two decades, the race for audiences propelled a shift away from local. Mainstream national news trumped local, national chain stores … Continue reading Taking a page from politics: Local campaigns at scale →

5 Data-Driven Tips to Get More Traffic and Leads From Your Facebook Ads

Facebook Advertisement

Rob Glover — March 26, 2019 — March 26, 2019 Facebook ads are tricky little beasts. You can’t treat them like direct response ads on Google. Your audience will scroll right on past those product-focused messages if they’re not in the mood to buy. People don’t go to Facebook to make decisions. They often go … Continue reading 5 Data-Driven Tips to Get More Traffic and Leads From Your Facebook Ads →