Here are four steps for advertisers and publishers to establish and execute a GDPR-safe, contextually-based audience targeting strategy. Keith Pieper on May 7, 2019 The 2018 European Union’s General Data Protection Regulation, or GDPR, started the snowball of data tracking and privacy regulation in the United States, all but killing off what we know as … Continue reading Contextual audience targeting: Pivot your audience strategy from cookies to content
To get started, import a successful Google AdWords campaigns, do your research on keywords and optimize your current bids and budget for Microsoft’s platform. Ronald Dod on May 2, 2019 Note: On April 29, Microsoft announced the rebranding of Bing Ads to Microsoft Ads. Microsoft Ads have always played second fiddle to Google AdWords, and … Continue reading Learn how to get better returns from Microsoft Ads
Katherine Pendrill — April 29, 2019 — April 29, 2019 When it comes to launching a startup, there’s no magic formula or template that you can follow. While there are plenty of ‘how to’ articles out there and dozens of entrepreneurial gurus sharing their wisdom, everyone’s journey ends up looking a little bit different. This … Continue reading From Zero to $100,000 Real Quick: How to Get Funding for a Startup Business
From Duopoly To Trilogy — Why Is Amazon Not Taken More Seriously? by Sean Hargrave , Staff Writer, April 26, 2019 There seem to be a lot of headlines saying that although Amazon is coming, the duopoly have nothing much to worry about. I’m not so sure. For me, there is plenty for it to … Continue reading From Duopoly To Trilogy — Why Is Amazon Not Taken More Seriously?
Brandon Redlinger — April 24, 2019 Follow @brandon_lee_09 — April 24, 2019 Game of Thrones is one of the most highly anticipated and entertaining series this year, and arguably the most popular show of all time. But what can it teach you about how to advance your career? It turns out a lot! Business can … Continue reading 7 Lessons from Game of Thrones To Advance Your Career
Graham Jones — April 26, 2019 Follow @grahamjones — April 26, 2019 The decision to buy anything is made in fractions of a second. Almost the entire decision-making process takes place in the emotional centres of the brain. Only after our emotions have come up with their idea of the right thing to buy does … Continue reading How Do People Make the Positive Decision to Buy From Your Website?
With hundreds of vendors who promise their products are best, the easiest way for brands and agencies to evaluate data might be to think like Subway. Taejin In on April 26, 2019 Today, every brand and agency knows that advertising is a data-driven endeavor. But the ubiquity of data hasn’t made it any easier to … Continue reading Buying audience data: A lesson from 4 Subway marketing slogans
Rick Goodman — April 24, 2019 Follow @DrRickGoodman — April 24, 2019 One of the most common questions people ask me is: How can we avoid or minimize conflict in the workplace? I get why people ask it. After all, many of us really don’t like conflict, finding it to be stressful, awkward, and unpleasant. … Continue reading Transformational Leaders Don’t Shy Away from Conflict
Ellen Huxtable — April 25, 2019 Follow @abiztweet — April 25, 2019 How about them Cubs? Business leadership can be exhausting. So take a break, and indulge and reflect on glorious memories of our National Pastime. It’s springtime in Chicagoland, and thoughts, at least on the north side, again turn toward the perpetual saga of … Continue reading Play Ball! Business Leadership Lessons from Baseball
Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2019 Marketers spent a whopping 77% more during the first quarter of 2019 on Amazon Sponsored Brands ads, formerly known as Headline Search Ads, while Amazon Sponsored Products grew 19% year-on-year in the quarter, according to recent … Continue reading Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
