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Winners, Losers, Amazon: 4 Lessons Learned From Ecommerce Trends

Lessons Learned

Winners, Losers, Amazon: 4 Lessons Learned From Ecommerce Trends by Stephen Kraus , March 15, 2019 At the first quarter of 2019 reaches its midway point, marketers have many reasons to be optimistic about the year ahead. The rising tide of digital commerce continues to lift most boats, and consumer spending remains strong after a … Continue reading Winners, Losers, Amazon: 4 Lessons Learned From Ecommerce Trends →

Here’s what email marketers can learn from Morning Brew’s expansion

Email Marketing Tips

Sure, it’s the content, stupid. But a strict focus on voice and understanding your audience helped the newsletter company expand into other topic verticals this week. Henry Powderly on March 8, 2019 Morning Brew founders Alex Lieberman (left) and Austin Rief. While marketers of all kinds are laboring over dozens of personas that make up … Continue reading Here’s what email marketers can learn from Morning Brew’s expansion →

Bizarre Brand Hits and Misses – What We Can Learn From Them

Branding Lessons

Sarah Voigtman — February 15, 2019 — February 15, 2019 Today’s marketing campaigns seem to be all about eliciting the most conversation. Social media has become a powerful driver for business success, an idea with which Fortune 500 companies are all too familiar. Over the years, we’ve seen some truly bizarre social media and content … Continue reading Bizarre Brand Hits and Misses – What We Can Learn From Them →

6 Things Entrepreneurs of 2019 Should Learn from Google’s Online Success

Entrepreneur Tools

Zeeshan Khalid — February 12, 2019 — February 12, 2019 Image Source Every new venture whether it is a service business, an e-commerce startup, a manufacturing company or sales firm, all require proper tools and guidance to penetrate the market and generate revenues. When we think of the most innovative, industry-leading businesses such as Apple, … Continue reading 6 Things Entrepreneurs of 2019 Should Learn from Google’s Online Success →

The Brilliance of Burger King’s Social Media Campaign (And What We Can Learn From It)

Marketing Strategy

Tiffany Fowell — February 8, 2019 — February 8, 2019 A handful of social media influencers recently noticed that Burger King’s official Twitter account was liking their old tweets. And not just tweets from a few weeks ago—really old ones from 2010. It turns out it wasn’t a coincidence Burger King’s “liking” spree targeted tweets … Continue reading The Brilliance of Burger King’s Social Media Campaign (And What We Can Learn From It) →

3 lessons learned from 89,000 Amazon fashion product pages

Amazon Ranking

Driving sales requires moving beyond product shots and giving consumers a deeper context throughout the product page. Andrew Waber on February 7, 2019 For select consumer product categories, Amazon, while imposing, isn’t the kind of category dominator that makes or breaks a brand’s e-commerce fortunes by themselves. Fashion is one such category. Despite 27.4 percent … Continue reading 3 lessons learned from 89,000 Amazon fashion product pages →

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