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Does Your Small Business Suffer From Technophobia? It Doesn’t Have To.

Alex Haimann — May 14, 2019 Follow @alexhaimann — May 14, 2019 Even the leanest, scrappiest startups and smaller companies regularly turn their backs on emerging technology. After surveying business leaders, SMB Group discovered that fewer than a quarter of them had any type of formal technology strategy, even though most recognized technology’s practical components. … Continue reading Does Your Small Business Suffer From Technophobia? It Doesn’t Have To.

Contextual audience targeting: Pivot your audience strategy from cookies to content

Here are four steps for advertisers and publishers to establish and execute a GDPR-safe, contextually-based audience targeting strategy. Keith Pieper on May 7, 2019 The 2018 European Union’s General Data Protection Regulation, or GDPR, started the snowball of data tracking and privacy regulation in the United States, all but killing off what we know as … Continue reading Contextual audience targeting: Pivot your audience strategy from cookies to content

From Zero to $100,000 Real Quick: How to Get Funding for a Startup Business

Katherine Pendrill — April 29, 2019 — April 29, 2019 When it comes to launching a startup, there’s no magic formula or template that you can follow. While there are plenty of ‘how to’ articles out there and dozens of entrepreneurial gurus sharing their wisdom, everyone’s journey ends up looking a little bit different. This … Continue reading From Zero to $100,000 Real Quick: How to Get Funding for a Startup Business