Mark Runyon — August 28, 2019 Follow @aspprogrammer — August 28, 2019 StartupStockPhotos / Pixabay As we hover over historically low unemployment, more employees are scouring job sites, searching for the answer to their discontentment. A study by Work Institute found that one in four workers left their jobs in 2018. Companies are being hit … Continue reading 6 Secrets from Companies Who Excel at Retaining Employees
Every company should be moving to multi-touch attribution, says Mediacurrent’s Adam Kirby — and it’s not just a marketing thing. Ginny Marvin on August 28, 2019 “As a marketer if you’re not using a MTA model, it’s challenging to prove your impact on the business and improve the customer experience by continuing to invest in … Continue reading Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership
A new benchmark report from GetResponse analyzes email marketing tactics that drive conversions. Jennifer Cannon on August 28, 2019 Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion email marketing campaigns sent from 126 countries and spanning 19 industries. GetResponse analyzed emails sent between from January … Continue reading Report: Email engagement benefits from less send frequency, subject line keywords
Coralie Sawruk — August 26, 2019 — August 26, 2019 The millennial workforce is on the verge of burnout. For starters, check out the breaking news from Deloitte’s 2019 annual millennial survey, which should be a wake-up call for the HR industry: “Despite current global economic growth, expansion and opportunity, millennials and Generation Z are … Continue reading How to Prevent Your Millennial Workforce from Burning Out
Paul Keijzer — August 27, 2019 Follow @Paul_Keijzer — August 27, 2019 Running an organization has never been easy. In addition to attending to managerial duties, leaders are also occupied with planning for the future. And this does not even begin to cover the interpersonal complexities of managing a team. Bosses are responsible for providing … Continue reading Remote Leadership: How to Lead Your Team from a Distance
Jared Atchison — August 26, 2019 — August 26, 2019 Big brands have no problem racking up thousands to millions of followers on their social media and gaining the attention of just as many people. Growing your social media means building brand awareness, encouraging engagement, and increasing revenue for your business. With more than 269 … Continue reading 4 Lessons Marketers Can Learn From Big Brands On Twitter
New Factual survey shows the complex state of consumer attitudes toward personal and location data privacy. Greg Sterling on August 21, 2019 There are an increasing number of surveys about data privacy — now coming almost weekly. These studies help gauge consumer sentiment but are typically fairly abstract. By contrast, privacy and data sharing are … Continue reading Consumers believe brands benefit more from personal data sharing than they do
The new data management tool is a modified version of the “Clear History” tool Facebook said it would release more than a year ago. Amy Gesenhues on August 20, 2019 Facebook is rolling out an Off-Facebook Activity tool that allows users to see a summary of the apps and websites that have shared their user … Continue reading Facebook’s ‘Off-Facebook Activity Tool’ disconnects user ad targeting data from profiles, doesn’t delete it
Liz Kislik — August 19, 2019 Follow @lizkislik — August 19, 2019 Twice in the last couple of weeks, senior leaders have asked me for examples of trust-building exercises, or instructions for running trust facilitations, as a way to create trust among a group of people who don’t know each other or don’t already trust … Continue reading How to Shift from Asking for Trust to Being Trustworthy
Rotem Gal — August 14, 2019 Follow @gal_rotem — August 14, 2019 Is 2019 the year of the startup? Judging by the rise of several startups in the past few years, it might very well be. This doesn’t necessarily mean larger, more established enterprises are on the way out, though. In fact, both entities may … Continue reading Product Marketing Lessons From Google, Amazon, and Apple
