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Why Do Customers Buy From Your Competitors? Because They Can

Gee Ranasinha — June 12, 2019 Follow @KEXINO — June 12, 2019 Here’s something to think about: Unless your business has more than 50% market share (highly unlikely) then the majority of your potential customers are buying from your competition. When I say that to the stereotypical ego-driven business owner, their reaction is often a … Continue reading Why Do Customers Buy From Your Competitors? Because They Can

How to Transition from Blog to Membership Site and Why You Should

Thomas Griffin — June 8, 2019 Follow @jthomasgriffin — June 8, 2019 Bloggers around the world hope to make money with Google Adsense, affiliate marketing, and by asking for donations via platforms like Patreon. Believe it or not, there is an easier way to make money with your blog. Today we are talking about membership … Continue reading How to Transition from Blog to Membership Site and Why You Should

From Axons to Actions

David Amerland — June 6, 2019 Follow @davidamerland — June 6, 2019 An enterprising business person with something to sell in the 15th century knew what to do. A successful sale required satisfying the need or want of a prospect best suited to make a purchase. Every action undertaken then had to A. identify that … Continue reading From Axons to Actions

How to Take Your Emails From Serious to Seriously Engaging, Part 2

JJ Tyson — May 29, 2019 — May 29, 2019 In last week’s blog, we discussed how well-utilized humor can enhance your marketing materials and increase engagement. This week, we’ll take a deep dive into the specifics of using humor – and how to avoid common mistakes. Humor is never a magic bullet. While it … Continue reading How to Take Your Emails From Serious to Seriously Engaging, Part 2